{"id":4551,"date":"2021-12-08T14:49:53","date_gmt":"2021-12-08T13:49:53","guid":{"rendered":"https:\/\/www.greenpeace.org\/slovakia\/?p=4551"},"modified":"2025-07-02T09:22:53","modified_gmt":"2025-07-02T07:22:53","slug":"nastal-cas-zakazat-reklamu-a-sponzoring-fosilneho-biznisu-raz-a-navzdy","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/slovakia\/clanok\/4551\/nastal-cas-zakazat-reklamu-a-sponzoring-fosilneho-biznisu-raz-a-navzdy\/","title":{"rendered":"Nastal \u010das zak\u00e1za\u0165 reklamu a sponzoring fos\u00edlneho biznisu. Raz a nav\u017edy."},"content":{"rendered":"\n

Nach\u00e1dzame sa uprostred klimatickej kr\u00edzy<\/a> a dnes by u\u017e len m\u00e1lokto namietal, \u017ee hlavn\u00fdm vinn\u00edkom je odvetvie fos\u00edlnych pal\u00edv<\/a>. No zatia\u013e \u010do vedeck\u00e1 komunita neust\u00e1le upozor\u0148uje na potrebu rap\u00eddneho zni\u017eovania emisi\u00ed sklen\u00edkov\u00fdch plynov, fos\u00edlne spolo\u010dnosti a politici spol\u010den\u00ed s ich biznisom sa n\u00e1s \u010falej sna\u017eia obalamuti\u0165 pr\u00e1zdnymi s\u013eubmi, nebezpe\u010dn\u00fdmi klamstvami a falo\u0161n\u00fdmi rie\u0161eniami<\/a>.Giganti fos\u00edlneho sektoru n\u00e1s kontinu\u00e1lne zav\u00e1dzaj\u00fa, aby mohli \u010falej profitova\u0165 z fos\u00edlnych pal\u00edv devastuj\u00facich kl\u00edmu. <\/h4>\n\n

Tieto spolo\u010dnosti vynakladaj\u00fa obrovsk\u00e9 mno\u017estvo financi\u00ed na marketing, ktor\u00fd pou\u017e\u00edvaj\u00fa<\/a> na zn\u00ed\u017eenie vlastnej zodpovednosti za klimatick\u00faj kr\u00edzu alebo prezent\u00e1ciu fos\u00edlnych pal\u00edv ako s\u00fa\u010das\u0165 jej rie\u0161enia. Ich obrovsk\u00e9 marketingov\u00e9 rozpo\u010dty im umo\u017e\u0148uj\u00fa pretl\u00e1\u010da\u0165 svoje klamstv\u00e1 do verejn\u00e9ho priestoru – od soci\u00e1lnych siet\u00ed, m\u00e9di\u00ed cez kult\u00farne udalosti a\u017e po \u0161portov\u00e9 podujatia a \u0161koly<\/a>.<\/p>\n\n

\n<\/lite-youtube>\n<\/div><\/figure>\n\n

Strat\u00e9gia spolo\u010dnost\u00ed p\u00f4sobiacich v oblasti fos\u00edlnych pal\u00edv je jasn\u00e1: popiera\u0165, klama\u0165 a od\u010fa\u013eova\u0165<\/h3>\n\n

Ropn\u00e9 a plyn\u00e1rensk\u00e9 spolo\u010dnosti ako Shell, BP, Exxon a TotalEnergies u\u017e desa\u0165ro\u010dia vedia, ak\u00fd vplyv m\u00e1 ich podnikate\u013esk\u00e1 \u010dinnos\u0165 na klimatick\u00fa kr\u00edzu<\/a>. Napriek tomu sa sna\u017eia nielen minimalizova\u0165 ich vlastn\u00fd vplyv na klimatick\u00fa kr\u00edzu, ale aj kontinu\u00e1lne od\u010fa\u013eova\u0165 <\/a>a mari\u0165 efekt\u00edvne opatrenia v oblasti klimatickej kr\u00edzy.\u00a0\u00a0\u00a0<\/p>\n\n

1. <\/strong>U\u017e roky popieraj\u00fa klimatick\u00fa kr\u00edzu<\/a> a skuto\u010dnos\u0165, \u017ee na nej maj\u00fa ve\u013ek\u00fd podiel.<\/p>\n\n

2.<\/strong> Nad slnko jasn\u00fdm greenwashingom<\/a> zav\u00e1dzaj\u00fa<\/strong> verejnos\u0165, propaguj\u00fa falo\u0161n\u00e9 rie\u0161enia a prezentuj\u00fa sa ako \u201ezelen\u00e9\u201c spolo\u010dnosti. Napr\u00edklad v minulom roku organiz\u00e1cia ClientEarth<\/a> podala pr\u00e1vnu s\u0165a\u017enos\u0165 na spolo\u010dnos\u0165 British Petroleum za zav\u00e1dzanie spotrebite\u013eov sebaprezent\u00e1ciou ako spolo\u010dnosti na obnovite\u013en\u00e9 zdroje energie, napriek tomu \u017ee 96% ich v\u00fddavkov bola vyu\u017eit\u00e1 na ropu a plyn.<\/p>\n\n

3.<\/strong> Fos\u00edlne spolo\u010dnosti maskuj\u00fa svoje toxick\u00e9 v\u00fdrobky leskl\u00fdmi navo\u0148an\u00fdmi reklamn\u00fdmi kampa\u0148ami, aby si tak z\u00edskali spolo\u010densk\u00fa a politick\u00fa legitimitu. Mo\u017enos\u0165 vidie\u0165 to sme mali aj na klimatickej konferencii COP26, kde mal fos\u00edlny biznis najv\u00e4\u010d\u0161iu deleg\u00e1ciu a sabotoval zmyslupln\u00e9 opatrenia v oblasti kl\u00edmy.<\/p>\n\n

\"\"<\/a>
reklamn\u00e1 kampa\u0148 Greenpeace reaguj\u00faca na greenwashing plyn\u00e1rensk\u00e9ho priemyslu – Otvorte o\u010di <\/figcaption><\/figure>\n\n

4. <\/strong>Fos\u00edlne spolo\u010dnosti vyu\u017e\u00edvaj\u00fa marketingov\u00e9 kampane, aby na n\u00e1s uk\u00e1zali prstom a zvalili vinu a \u0165archu rie\u0161enia klimatickej kr\u00edzy na spotrebite\u013eov. Klasick\u00fdm pr\u00edkladom je spolo\u010dnos\u0165 British Petroleum (BP), ktor\u00e1 v roku 2004 zaviedla pojem „uhl\u00edkov\u00e1 stopa“. Spolo\u010dnos\u0165 BP si najala odborn\u00edkov na PR, aby „presadzovali n\u00e1zor, \u017ee za klimatick\u00e9 zmeny nem\u00f4\u017ee ropn\u00fd gigant, ale jednotlivci<\/a>„. Po\u010das tejto reklamnej kampane spolo\u010dnos\u0165 BP propagovala kalkula\u010dku uhl\u00edkovej stopy<\/a>, aby povzbudila spotrebite\u013eov k v\u00fdpo\u010dtu toho, ako ich ka\u017edodenn\u00fd \u017eivotn\u00fd \u0161t\u00fdl prispieva ku klimatickej kr\u00edze. Podobn\u00fa kalkula\u010dku uhl\u00edkovej stopky<\/a> propaguje aj Slovensk\u00fd plyn\u00e1rensk\u00fd priemysel. Tak\u00e9to taktiky odv\u00e1dzaj\u00fa pozornos\u0165 od toho, \u017ee fos\u00edlne spolo\u010dnosti maj\u00fa na svedom\u00ed v\u00e4\u010d\u0161inu sklen\u00edkov\u00fdch plynov (iba tak m\u00e1lo ako 100 spolo\u010dnost\u00ed je zodpovedn\u00fdch <\/a>za 71 % celosvetov\u00fdch emisi\u00ed).  <\/a> <\/p>\n\n

5. <\/strong>Fos\u00edlne spolo\u010dnosti sponzoruj\u00fa aj na\u0161e m\u00faze\u00e1 a ob\u013e\u00faben\u00e9 \u0161portov\u00e9 t\u00edmy, aby si tak vylep\u0161ili svoju poves\u0165. Je to \u0161ikovn\u00e1 strat\u00e9gia, preto\u017ee ak uvid\u00edte logo takejto spolo\u010dnosti na m\u00fazeu vedy, pravdepodobne si budete myslie\u0165, \u017ee ide o spolo\u010dnos\u0165, ktor\u00e1 je priate\u013esk\u00e1 ku kl\u00edme, v\u0161ak?<\/p>\n\n

\n<\/lite-youtube>\n<\/div><\/figure>\n\n

Nastal \u010das zastavi\u0165 propagandu fos\u00edlnych pal\u00edv<\/h3>\n\n

Na to, aby ich ne\u010destn\u00e1 strat\u00e9gia uspela z\u00fafalo potrebuj\u00fa platformy, na ktor\u00fdch by mohli \u010falej \u0161\u00edri\u0165 klamstv\u00e1 a  propagandu<\/a>.<\/p>\n\n

Fos\u00edlny biznis pod\u013ea vzoru tabakov\u00fdch spolo\u010dnost\u00ed<\/a> sa z\u00fafalo sna\u017e\u00ed dr\u017ea\u0165 sa nad vodou nalievan\u00edm pe\u0148az\u00ed do reklamy a sponzoringu<\/a>, pri\u010dom z\u00e1merne ignoruj\u00fa v\u0161etky vedeck\u00e9 d\u00f4kazy sved\u010diace o tom, \u017ee ohrozuj\u00fa na\u0161e zdravie a zdravie plan\u00e9ty. N\u00e1sledky ich konania s\u00fa pr\u00edli\u0161 v\u00e1\u017ene na to, aby sme ich prehliadali.Ovzdu\u0161ie zne\u010disten\u00e9 spa\u013eovan\u00edm fos\u00edlnych pal\u00edv si ka\u017edoro\u010dne vy\u017eiada viac \u017eivotov ne\u017e tabak a mal\u00e1ria dohromady<\/a>; kr\u00e1sa plan\u00e9ty zanik\u00e1 v d\u00f4sledku mas\u00edvneho vymierania druhov<\/a> a kvalitu n\u00e1\u0161ho \u017eivota v\u00e1\u017ene ohrozuj\u00fa \u010doraz \u010dastej\u0161ie po\u017eiare, such\u00e1, z\u00e1plavy a in\u00e9 extr\u00e9mne v\u00fdkyvy po\u010dasia<\/a>, ktor\u00e9 u\u017e vyhnali z domovov viac ne\u017e 55 mili\u00f3nov \u013eud\u00ed<\/a>.<\/p>\n\n

\"\"
St\u00fapaj\u00faca hladina mora ako jedn\u00e9ho z mnoh\u00fdch \u013eud\u00ed zasiahla aj Dukhdeva Tikadara \u017eij\u00faceho na ostrove Ghoramara v Z\u00e1padnom Beng\u00e1lsku: \u201eLov\u00edm v rieke ryby a m\u00e1m to tu ve\u013emi r\u00e1d.\u201c Vedci odhaduj\u00fa, \u017ee do roku 2030 bude len z oblasti Sundarban v d\u00f4sledku st\u00fapaj\u00facej hladiny mora vys\u00eddlen\u00fdch vy\u0161e 70 000 \u013eud\u00ed. <\/figcaption><\/figure>\n\n

\u010co treba urobi\u0165<\/h3>\n\n

Takto to \u010falej nesmie \u00eds\u0165. Je nutn\u00e9 zmeni\u0165 pravidl\u00e1 hry<\/a>, v ktorej s nami nebud\u00fa m\u00f4c\u0165 fos\u00edlne spolo\u010dnosti manipulova\u0165 a \u00faplne beztrestne pokra\u010dova\u0165 v sabotovan\u00ed boja proti klimatick\u00e9mu kr\u00edze<\/a> na \u00fakor t\u00fdch najzranite\u013enej\u0161\u00edch<\/a>. Preto je na\u010dase zak\u00e1za\u0165 propagandu fos\u00edlnych pal\u00edv<\/a>, ktor\u00e1 n\u00e1s \u017eenie do \u010doraz v\u00e4\u010d\u0161ej klimatickej n\u00fadze.<\/p>\n\n

\u013dudia v Eur\u00f3pskej \u00fanii maj\u00fa mo\u017enos\u0165 ovplyvni\u0165 politiku a zbavi\u0165 fos\u00edlne spolo\u010dnosti priestoru na \u0161\u00edrenie klamstiev <\/a>. Prostredn\u00edctvom Eur\u00f3pskej iniciat\u00edvy ob\u010danov m\u00f4\u017eeme zmeni\u0165 legislat\u00edvu<\/a> a presadi\u0165 historick\u00fd z\u00e1kaz reklamy a sponzoringu fos\u00edlnych pal\u00edv. <\/a> \u00daspech tejto iniciat\u00edvy m\u00f4\u017ee otvori\u0165 dvere podobn\u00fdm iniciat\u00edvam po celom svete.<\/p>\n\n

A n\u00e1sledky by boli ve\u013ek\u00e9. Znamenalo by to koniec reklame od spolo\u010dnost\u00ed, ktor\u00e9 \u0165a\u017eia, rafinuj\u00fa, dod\u00e1vaj\u00fa, distribuj\u00fa alebo pred\u00e1vaj\u00fa fos\u00edlne paliv\u00e1. Koniec sponzorstva, ochrann\u00fdch zn\u00e1mok \u010di komer\u010dn\u00fdch n\u00e1zvov fos\u00edlnych pal\u00edv.<\/p>\n\n

 Je najvy\u0161\u0161\u00ed \u010das. Sta\u010d\u00ed, aby n\u00e1s bolo mili\u00f3n. Mili\u00f3n podpisov<\/a> n\u00e1m m\u00f4\u017ee prinies\u0165 bud\u00facnos\u0165 bez fos\u00edlnych pal\u00edv. #FossilFreeRevolution<\/strong><\/p>\n\n

\n
Zak\u00e1\u017e reklamu a sponzoring fos\u00edlneho biznisu <\/a><\/div>\n<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Zatia\u013e \u010do vedeck\u00e1 komunita neust\u00e1le upozor\u0148uje na potrebu rap\u00eddneho zni\u017eovania emisi\u00ed sklen\u00edkov\u00fdch plynov, fos\u00edlne spolo\u010dnosti a politici spol\u010den\u00ed s ich biznisom sa n\u00e1s \u010falej sna\u017eia obalamuti\u0165 pr\u00e1zdnymi s\u013eubmi, nebezpe\u010dn\u00fdmi klamstvami a falo\u0161n\u00fdmi rie\u0161eniami….<\/p>\n","protected":false},"author":37,"featured_media":4545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[21,3],"tags":[6,18],"p4-page-type":[16],"class_list":["post-4551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","category-zmen","tag-klimatickakriza","tag-energia","p4-page-type-clanok"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/4551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/comments?post=4551"}],"version-history":[{"count":8,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/4551\/revisions"}],"predecessor-version":[{"id":9926,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/4551\/revisions\/9926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media\/4545"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media?parent=4551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/categories?post=4551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/tags?post=4551"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/p4-page-type?post=4551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}