{"id":622,"date":"2017-01-31T13:52:00","date_gmt":"2017-01-31T12:52:00","guid":{"rendered":"https:\/\/master.k8s.p4.greenpeace.org\/slovakia\/press\/622\/ake-ekologicke-su-aplikacie-ktore-pouzivame-kazdy-den\/"},"modified":"2019-11-06T10:04:18","modified_gmt":"2019-11-06T09:04:18","slug":"ake-ekologicke-su-aplikacie-ktore-pouzivame-kazdy-den","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/slovakia\/clanok\/622\/ake-ekologicke-su-aplikacie-ktore-pouzivame-kazdy-den\/","title":{"rendered":"Ak\u00e9 ekologick\u00e9 s\u00fa aplik\u00e1cie, ktor\u00e9 pou\u017e\u00edvame ka\u017ed\u00fd de\u0148?"},"content":{"rendered":"<div class=\"post-content\">\n<div>\n<p>Vedeli ste, \u017ee mnoh\u00e9 z\u00a0aplik\u00e1ci\u00ed a\u00a0slu\u017eieb, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou n\u00e1\u0161ho ka\u017edodenn\u00e9ho \u017eivota, m\u00f4\u017eu prispie\u0165 k\u00a0zelen\u0161ej bud\u00facnosti vyu\u017e\u00edvan\u00edm obnovite\u013en\u00fdch zdrojov energie na <a href=\"https:\/\/www.facebook.com\/greenpeace.international\/videos\/10154518685673300\/\">chod svojich<\/a> <a href=\"https:\/\/www.facebook.com\/greenpeace.international\/videos\/10154518685673300\/\">d\u00e1tov\u00fdch centier<\/a>?<\/p>\n<p>Ekologick\u00e1 revol\u00facia vo forme vyu\u017e\u00edvania obnovite\u013en\u00fdch zdrojov energi\u00ed je v\u00a0s\u00fa\u010dasnosti st\u00e1le viac diskutovanou t\u00e9mou a\u00a0mno\u017estvo technologick\u00fdch l\u00eddrov inovat\u00edvnych spolo\u010dnost\u00ed u\u017e vyu\u017eilo prestup na t\u00fato zelen\u0161iu a\u00a0\u010distej\u0161iu energiu. Na druhej strane sa v\u0161ak st\u00e1le n\u00e1jdu spolo\u010dnosti, ktor\u00e9 trvaj\u00fa na vyu\u017e\u00edvan\u00ed uhlia a\u00a0in\u00fdch foriem energ\u00edi, ktor\u00e9 negat\u00edvne ovplyv\u0148uj\u00fa klimatick\u00fa zmenu vo svete.<\/p>\n<p>Od Facebooku a\u017e po Netflix \u2013 <a href=\"http:\/\/www.clickclean.org\/international\/en\/\">\u00a0v tomto zozname m\u00f4\u017eete n\u00e1js\u0165 spolo\u010dnosti<\/a>, ktor\u00e9 id\u00fa pozit\u00edvnym pr\u00edkladom, ako aj tie, ktor\u00e9 sa st\u00e1le zlep\u0161uj\u00fa \u010di zost\u00e1vaj\u00fa v\u00a0\u00fazad\u00ed bez z\u00e1ujmu alebo snahy zmeni\u0165 svoje zau\u017e\u00edvan\u00e9 sp\u00f4soby.<\/p>\n<p><strong>Na prv\u00fdch prie\u010dkach:<\/strong><\/p>\n<p><strong>Facebook (zn\u00e1mka: A)<\/strong><\/p>\n<p><a href=\"http:\/\/www.greenpeace.org\/archive-international\/en\/news\/features\/Victory-Facebook-friends-renewable-energy\/\">Od roku 2011, ke\u010f Facebook zasadil svoj rozhoduj\u00faci \u201edislajk\u201c uhliu<\/a>, tento technologick\u00fd gigant st\u00e1le viac a\u00a0viac presadzuje my\u0161lienku obnovite\u013en\u00fdch zdrojov energie. V\u010faka tomuto kroku s\u00fa aj na\u0161e lajky \u010di zdie\u013eania ekologickej\u0161ie, ako kedyko\u013evek predt\u00fdm!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2019\/11\/626bdaab-626bdaab-133550_236462.jpg\" alt=\"\"><\/p>\n<p><strong>Google (zn\u00e1mka: A)<\/strong><\/p>\n<p>Kr\u00e1\u013e, s\u00eddliaci na pomyselnom tr\u00f3ne v\u0161etk\u00fdch vyh\u013ead\u00e1va\u010dov, bol prvou internetovou spolo\u010dnos\u0165ou, ktor\u00e1 sa podp\u00edsala pod z\u00e1v\u00e4zok vyu\u017e\u00edva\u0165 obnovite\u013en\u00e9 zdroje. Od roku 2010 sa mu \u010doraz viac dar\u00ed dosta\u0165 sa bli\u017e\u0161ie k\u00a0svojmu cie\u013eu \u2013 vyu\u017e\u00edva\u0165 iba stopercentne ekologick\u00fa energiu.<\/p>\n<p><strong>WhatsApp (zn\u00e1mka: A)<\/strong><\/p>\n<p>Aplik\u00e1ciu WhatsApp si v\u00a0roku 2014 vzal pod svoje ochrann\u00e9 kr\u00eddla Facebook, \u010d\u00edm sa mu podarilo na ekologick\u00fa sie\u0148 sl\u00e1vy prip\u00edsa\u0165 \u010fal\u0161ie v\u00fdznamn\u00e9 meno. 30 mili\u00e1rd spr\u00e1v, ktor\u00e9 sa denne pre\u017een\u00fa cez servery, poh\u00e1\u0148a pr\u00e1ve energia z\u00a0obnovite\u013en\u00fdch zdrojov energie.<\/p>\n<p><strong>iTunes (zn\u00e1mka: A)<\/strong><\/p>\n<p>K\u00fdm je tu hudba, je tu aj n\u00e1dej. Spolo\u010dnos\u0165 Apple t\u00fato n\u00e1dej odzrkad\u013euje aj do vyu\u017e\u00edvania ekologicky \u010distej energie &#8211; iTunes sa tak ako \u010fal\u0161ia zo sl\u00e1vnych mien vo svete aplik\u00e1ci\u00ed m\u00f4\u017ee p\u00fd\u0161i\u0165 svojim <a href=\"http:\/\/www.apple.com\/environment\/climate-change\/\">ekologick\u00fdm pozad\u00edm<\/a>.<\/p>\n<p><strong>YouTube (zn\u00e1mka: A)<\/strong><\/p>\n<p>V\u00a0roku 2015 tvorili a\u017e 63 % glob\u00e1lnej internetovej prev\u00e1dzky d\u00e1ta z\u00a0najv\u00e4\u010d\u0161ieho a\u00a0bezpoch\u00fdb najzn\u00e1mej\u0161ieho video port\u00e1lu. Streamovanie vide\u00ed cez YouTube tak patr\u00ed medzi najv\u00e4\u010d\u0161\u00edch konzumentov energie a do roku 2020 by malo toto \u010d\u00edslo nar\u00e1s\u0165 a\u017e na 80 %. Pozit\u00edvnou inform\u00e1ciou v\u0161ak je, \u017ee YouTube patr\u00ed medzi slu\u017eby, ktor\u00e9 na svoju prev\u00e1dzku pou\u017e\u00edvaj\u00fa ekologicky \u010dist\u00e9 formy energie.<\/p>\n<p><a href=\"http:\/\/giphy.com\/gifs\/l0HlRerp6WAG4sOJO?utm_source=iframe&amp;utm_medium=embed&amp;utm_campaign=tag_click\"><strong>http:\/\/giphy.com\/gifs\/l0HlRerp6WAG4sOJO?utm_source=iframe&amp;utm_medium=embed&amp;utm_campaign=tag_click<\/strong><\/a><\/p>\n<p><strong>Na dobrej ceste:<\/strong><\/p>\n<p><strong>Etsy (zn\u00e1mka: B)<\/strong><\/p>\n<p>Slu\u017eba Etsy dok\u00e1zala urobi\u0165 nieko\u013eko v\u00fdznamn\u00fdch krokov k\u00a0presunutiu svojho internetov\u00e9ho trhoviska do v\u00f4d obnovite\u013en\u00fdch zdrojov energie. \u010cas\u0165 jej d\u00e1tov\u00fdch centier tieto zdroje u\u017e naplno vyu\u017e\u00edva a jej zmena je \u010fal\u0161\u00edm hlasom vyz\u00fdvaj\u00facim na spolupr\u00e1cu \u010fal\u0161ie podobn\u00e9 slu\u017eby, ako aj vl\u00e1dnych predstavite\u013eov.<\/p>\n<p><strong>LinkedIn (zn\u00e1mka: B)<\/strong><\/p>\n<p>Zv\u00e4\u010d\u0161uje h\u013eadanie pr\u00e1ce va\u0161u uhl\u00edkov\u00fa stopu? Pri na\u0161om poslednom hodnoten\u00ed v\u00a0roku 2015 dostal LinkedIn o\u00a0stupe\u0148 hor\u0161iu zn\u00e1mku, tentokr\u00e1t sa v\u0161ak situ\u00e1cia opakova\u0165 nemus\u00ed. Spolo\u010dnos\u0165 pris\u013e\u00fabila zmeni\u0165 energiu vyu\u017e\u00edvan\u00fa vo svojich oboch d\u00e1tov\u00fdch centr\u00e1ch na stopercentne \u010distej\u0161iu a\u00a0ekologickej\u0161iu formu a\u00a0svoj s\u013eub zatia\u013e dodr\u017eala na presn\u00fdch 10 %.<\/p>\n<p>Ak sa jej podar\u00ed udr\u017ea\u0165 si svoj rast, toto \u010d\u00edslo sa m\u00f4\u017ee nieko\u013ekon\u00e1sobne zv\u00fd\u0161i\u0165. Od spolo\u010dnosti, ktor\u00e1 priniesla revol\u00faciu v\u00a0h\u013eadan\u00ed pr\u00e1ce, je podpora ekologickej revol\u00facie o\u010dak\u00e1van\u00fdm krokom.<\/p>\n<p><strong>Skype (zn\u00e1mka: B)<\/strong><\/p>\n<p>Zosta\u0165 v\u00a0kontakte s\u00a0rodinou a\u00a0priate\u013emi na celom svete? Jasn\u00e9! S\u00fa v\u0161ak va\u0161e online rozhovory poh\u00e1\u0148an\u00e9 ekologick\u00e9? Skype je aplik\u00e1ciou patriacou pod spolo\u010dnos\u0165 Microsoft, ktor\u00e1 podobne ako LinkedIn, obdr\u017eala v\u00a0minulosti o\u00a0stupe\u0148 hor\u0161iu zn\u00e1mku. Tento smer sa v\u0161ak zmenil v\u00a0prospech obnovite\u013en\u00fdch zdrojov energie a\u00a0Skype sa sna\u017e\u00ed nezaost\u00e1va\u0165 v\u00a0tieni aplik\u00e1ci\u00ed od Apple \u010di Google.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2019\/11\/c2bfe65b-c2bfe65b-133551_236464.jpg\" alt=\"\"><\/p>\n<p><strong>Na druhej strane&#8230;<\/strong><\/p>\n<p><strong>Twitter (zn\u00e1mka: F)<\/strong><\/p>\n<p>Platforma, ktor\u00fa ob\u013eubuj\u00fa najm\u00e4 odporcovia klimatickej zmeny, svojich 140 znakov nezaklad\u00e1 na vyu\u017e\u00edvan\u00ed energie prospe\u0161nej pre \u017eivotn\u00e9 prostredie. Je teda ot\u00e1zkou \u010dasu, kedy a\u00a0\u010di v\u00f4bec sa vyberie na cestu vy\u0161\u013eapan\u00fa spolo\u010dnos\u0165ami ako Facebook, Google, Apple a\u00a0\u010fal\u0161\u00edmi.<\/p>\n<p><strong>Amazon Prime (zn\u00e1mka: D)<\/strong><\/p>\n<p>Aj ke\u010f platforma Amazon Web Services (AWS), ktor\u00e1 prev\u00e1dzkuje Amazon Prime Music a\u00a0Video, pris\u013e\u00fabila prechod na 100 %-n\u00fa ekologick\u00fa energiu v\u00a0dlhodobom horizonte, a\u00a0taktie\u017e sa podp\u00edsala pod nieko\u013eko ekologick\u00fdch d\u00f4hod, je st\u00e1le nemo\u017en\u00e9 zmera\u0165 a\u00a0zisti\u0165 pr\u00edpadn\u00e9 zlep\u0161enie. Spolo\u010dnos\u0165 na\u010falej <a href=\"http:\/\/www.sfchronicle.com\/business\/article\/Can-Google-and-Amazon-build-a-greener-Internet-10845971.php\">ml\u010d\u00ed<\/a> o\u00a0svojej spotrebe energie \u010di zv\u00e4\u010d\u0161ovan\u00ed uhl\u00edkovej stopy. Anal\u00fdzy, ktor\u00e9 vykonal Greenpeace, navy\u0161e uk\u00e1zali, \u017ee AWS rap\u00eddne expanduje najm\u00e4 v\u00a0oblasti vyu\u017e\u00edvania uhlia a\u00a0in\u00fdch zdrojov \u2013 nie v\u0161ak obnovite\u013en\u00fdch.<\/p>\n<p><strong>Alibaba (zn\u00e1mka: D)<\/strong><\/p>\n<p>Jedna z\u00a0najv\u00e4\u010d\u0161\u00edch svetov\u00fdch online obchodn\u00fdch platforiem prekonala za posledn\u00e9 roky nieko\u013eko predajn\u00fdch rekordov, av\u0161ak \u017eiaden ekologick\u00fd. Servery s\u00fa st\u00e1le poh\u00e1\u0148an\u00e9 uhl\u00edm a\u00a0verejnosti nebola ozn\u00e1men\u00e1 \u017eiadna snaha \u010di iniciat\u00edva o\u00a0prechod na \u010distej\u0161iu formu energie. CEO spolo\u010dnosti Alibaba, internetov\u00fd vizion\u00e1r Jack Ma, v minulosti <a href=\"https:\/\/www.techinasia.com\/jack-ma-climate\">vyslovil svoje obavy o\u00a0klimatick\u00fa zmenu<\/a>\u00a0\u2013 je v\u0161ak naozaj ot\u00e1zne, na\u010do Alibaba potom \u010dak\u00e1.\u00a0<\/p>\n<p><strong>Netflix (zn\u00e1mka: D)<\/strong><\/p>\n<p>Netflix, ktor\u00fd nadobro zmenil n\u00e1\u0161 sp\u00f4sob pozerania telev\u00edzie, st\u00e1le nepriniesol \u017eiadne zmeny v\u00a0sp\u00f4sobe pohonu d\u00e1tov\u00fdch centier pre svoj medi\u00e1lny obsah. K\u00fdm sa Google, Apple \u010di Facebook chv\u00e1lia vyu\u017e\u00edvan\u00edm obnovite\u013en\u00fdch zdrojov energi\u00ed, Netflix zost\u00e1va st\u00e1le z\u00e1visl\u00fd od \u0161pinav\u00e9ho uhlia.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/7A6C6AjVg8M\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p>Na jeho uhl\u00edkov\u00fa politiku v\u0161ak reaguj\u00fa tis\u00edcky fan\u00fa\u0161ikov telev\u00edznych seri\u00e1lov a filmov. V\u00a0aktu\u00e1lnej kampani vyz\u00fdvaj\u00fa Netflix, aby nasledoval kroky ostatn\u00fdch technologick\u00fdch spolo\u010dnost\u00ed a\u00a0zvolil ekologicky \u010dist\u00fa energiu.\u00a0<\/p>\n<p><a href=\"http:\/\/www.clickclean.org\/international\/en\/take-action\/\">T\u00fato pet\u00edciu m\u00f4\u017eete podp\u00edsa\u0165 aj vy. Pridajte sa k\u00a0iniciat\u00edve za zelen\u0161\u00ed Netflix, ktor\u00fd bude 100 % ekologick\u00fd!<\/a><\/p>\n<p>Hodnotenie spolo\u010dnost\u00ed bolo odvoden\u00e9 a\u00a0vysvetlen\u00e9 v\u00a0Greenpeace 2017 Clicking Clean reporte, dostupnom tu: <a href=\"http:\/\/www.clickclean.org\/international\/en\/take-action\/\">clickclean.org.<\/a><\/p>\n<p class=\"Normlny1\"><em>Gary Cook je Senior IT Kampanier v Greenpeace USA<\/em><\/p>\n<p><em>Za preklad \u010fakujeme n\u00e1\u0161mu dobrovo\u013en\u00edkovi <\/em>Gabrielovi \u0160vecovi<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vedeli ste, \u017ee mnoh\u00e9 z\u00a0aplik\u00e1ci\u00ed a\u00a0slu\u017eieb, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou n\u00e1\u0161ho ka\u017edodenn\u00e9ho \u017eivota, m\u00f4\u017eu prispie\u0165 k\u00a0zelen\u0161ej bud\u00facnosti vyu\u017e\u00edvan\u00edm obnovite\u013en\u00fdch zdrojov energie na chod svojich d\u00e1tov\u00fdch centier?<\/p>\n","protected":false},"author":30,"featured_media":623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[3],"tags":[6],"p4-page-type":[16],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zmen","tag-klimatickakriza","p4-page-type-clanok"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":1,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/622\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media\/623"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/tags?post=622"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/p4-page-type?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}