{"id":9501,"date":"2024-06-17T08:30:00","date_gmt":"2024-06-17T06:30:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/slovakia\/?p=9501"},"modified":"2025-07-02T09:22:31","modified_gmt":"2025-07-02T07:22:31","slug":"greenwashing-co-to-je-a-ako-mu-nenaletiet","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/slovakia\/clanok\/9501\/greenwashing-co-to-je-a-ako-mu-nenaletiet\/","title":{"rendered":"Greenwashing: \u010do to je a ako mu nenaletie\u0165"},"content":{"rendered":"\n<p><strong>Ke\u010f\u017ee st\u00e1le viac \u013eud\u00ed podnik\u00e1 kroky na ochranu plan\u00e9ty a d\u00e1va najavo, \u017ee im z\u00e1le\u017e\u00ed na ochrane \u017eivotn\u00e9ho prostredia, niektor\u00e9 spolo\u010dnosti sa v snahe nepr\u00eds\u0165 o z\u00e1kazn\u00edkov rad\u0161ej pretvaruj\u00fa. Greenwashing im umo\u017e\u0148uje zv\u00fd\u0161i\u0165 predaj a zlep\u0161i\u0165 verejn\u00fd imid\u017e, ale aj na\u010falej pou\u017e\u00edva\u0165 postupy \u0161kodliv\u00e9 pre \u017eivotn\u00e9 prostredie.<\/strong><\/p>\n\n<p>Zrejme si u\u017e niekde za\u010dul\/a v\u00fdzvu na ochranu plan\u00e9ty. Mnoh\u00ed a mnoh\u00e9 z n\u00e1s podnikaj\u00fa kroky, aby sme pomohli zastavi\u0165 zhor\u0161ovanie klimatickej zmeny. Ako \u013eudstvo za\u010d\u00edname kone\u010dne m\u00fadrie\u0165. Mal\u00fdmi krokmi sa sna\u017e\u00edme meni\u0165 svoje \u017eivoty a \u013eud\u00ed, ktor\u00ed maj\u00fa moc, vyz\u00fdvame k zodpovednosti. A korpor\u00e1cie a spolo\u010dnosti to vedia.<\/p>\n\n<p>Etick\u00e9 podnikanie je na vzostupe. Ak chc\u00fa spolo\u010dnosti oslovi\u0165 \u010doraz vn\u00edmavej\u0161iu verejnos\u0165, musia tie\u017e prispie\u0165 svoj\u00edm dielom a robi\u0165 zmeny.<\/p>\n\n<p>No niektor\u00e9 si namiesto toho vyber\u00fa \u013eah\u0161iu cestu:<strong> &#8222;greenwashing&#8220;.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u010co je to ale vlastne ten \u201cgreenwashing\u201d?<\/strong><\/h3>\n\n<p>Greenwashing je PR taktika, ktor\u00e1 sa pou\u017e\u00edva na to, aby spolo\u010dnos\u0165 alebo v\u00fdrobok vyzerali, \u017ee s\u00fa \u0161etrn\u00e9 k \u017eivotn\u00e9mu prostrediu bez toho, aby sa ich negat\u00edvny vplyv na \u017eivotn\u00e9 prostredie v\u00fdznamne zn\u00ed\u017eil. <\/p>\n\n<p>Spome\u0148te si na odv\u00e1\u017ene tvrdenia, obr\u00e1zky in\u0161pirovan\u00e9 pr\u00edrodou alebo zelen\u00e9 hesl\u00e1, ktor\u00e9 pri podrobnej\u0161om poh\u013eade a hlb\u0161ej anal\u00fdze m\u00e1lokedy obstoja. Alebo nejasn\u00e9 tvrdenia a &#8222;zelen\u00e9&#8220; rie\u0161enia, ktor\u00e9 v\u00e1s zav\u00e1dzaj\u00fa a odv\u00e1dzaj\u00fa pozornos\u0165 od skuto\u010dn\u00fdch probl\u00e9mov. Ako napr\u00edklad u n\u00e1s, na Slovensku, ob\u013e\u00faben\u00e9 vys\u00e1dzanie strom\u010dekov. (pozdravujeme SPP \ud83d\ude09).<\/p>\n\n<p>Cie\u013eom &#8222;greenwashingu&#8220; je zlep\u0161i\u0165 imid\u017e spolo\u010dnosti v o\u010diach verejnosti alebo zv\u00fd\u0161i\u0165 jej predaj t\u00fdm, \u017ee n\u00e1s presved\u010d\u00ed, \u017ee ke\u010f nak\u00fapime u nej, bude to v s\u00falade s na\u0161imi hodnotami.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/613f5070-coca_cola_life_cans.jpeg\" alt=\"\" class=\"wp-image-9502\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/613f5070-coca_cola_life_cans.jpeg 960w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/613f5070-coca_cola_life_cans-300x169.jpeg 300w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/613f5070-coca_cola_life_cans-768x432.jpeg 768w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/613f5070-coca_cola_life_cans-510x287.jpeg 510w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Spolo\u010dnos\u0165 Coca-Cola pou\u017e\u00edva pri svojom produkte Coca Cola Life zelen\u00fa farbu ako hlavn\u00fa farbu svojich obalov. M\u00e1 to navodi\u0165 ekologickos\u0165. Obr\u00e1zok z Wikimedia<\/figcaption><\/figure>\n\n<h4 class=\"wp-block-heading\"><strong>Pr\u00edklady \u201cgreenwashingu\u201d<\/strong><\/h4>\n\n<p>Pojem \u201cgreenwashing\u201d vznikol v 80. rokoch 20. storo\u010dia, no samozrejme pr\u00edklady greenwashingu existovali aj predt\u00fdm. V posledn\u00fdch rokoch sa objavuj\u00fa nov\u00e9 tipy a triky, v d\u00f4sledku ktor\u00fdch je \u0165a\u017e\u0161ie rozl\u00ed\u0161i\u0165, \u010do je greenwashing a \u010do nie.&nbsp;<\/p>\n\n<p>Ak sa sna\u017e\u00edte odhali\u0165 greenwashing, d\u00e1vajte si pozor na tieto skuto\u010dnosti:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Len jedna strana mince.<\/strong> Propag\u00e1cia jednej &#8222;zelenej&#8220; slu\u017eby, pri\u010dom sa ignoruj\u00fa in\u00e9, d\u00f4le\u017eitej\u0161ie environment\u00e1lne ot\u00e1zky. Napr\u00edklad spolo\u010dnos\u0165 r\u00fdchleho ob\u010derstvenia m\u00f4\u017ee propagova\u0165 prechod na <a href=\"https:\/\/www.bbc.com\/news\/business-49234054\">recyklovate\u013en\u00e9 papierov\u00e9 slamky<\/a>, pri\u010dom st\u00e1le vyu\u017e\u00edva dod\u00e1vate\u013eov m\u00e4sa zodpovedn\u00fdch za vypa\u013eovanie lesov.<\/li>\n\n\n\n<li><strong>Ni\u010d konkr\u00e9tne.<\/strong> Z\u00e1mern\u00e9 pou\u017e\u00edvanie ve\u013emi v\u00e1gnych alebo ve\u013emi slab\u00fdch defin\u00edci\u00ed s cie\u013eom sp\u00f4sobi\u0165 nedorozumenie. Napr\u00edklad pou\u017e\u00edvanie symbolu recykl\u00e1cie na obaloch bez toho, aby ste vedeli, ktor\u00e1 \u010das\u0165 je alebo m\u00f4\u017ee by\u0165 recyklovan\u00e1.<\/li>\n\n\n\n<li><strong>\u017diadne d\u00f4kazy, ktor\u00e9 by podporili slogan.<\/strong> Ke\u010f spolo\u010dnos\u0165 chce, aby ste jej verili na slovo bez toho, aby poskytla d\u00f4kaz o svojom tvrden\u00ed. Tvrdenie na v\u00fdrobku alebo na etikete nemo\u017eno potom nez\u00e1visle skontrolova\u0165 alebo potvrdi\u0165 niek\u00fdm in\u00fdm.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"653\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/eef45756-destination-zero-emissions_easyjet_lowres_londonoctober2021-lowres-870x653-1.png\" alt=\"\" class=\"wp-image-9503\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/eef45756-destination-zero-emissions_easyjet_lowres_londonoctober2021-lowres-870x653-1.png 870w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/eef45756-destination-zero-emissions_easyjet_lowres_londonoctober2021-lowres-870x653-1-300x225.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/eef45756-destination-zero-emissions_easyjet_lowres_londonoctober2021-lowres-870x653-1-768x576.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/eef45756-destination-zero-emissions_easyjet_lowres_londonoctober2021-lowres-870x653-1-453x340.png 453w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><figcaption class=\"wp-element-caption\">Reklama EasyJetu zobrazuje modr\u00fa oblohu a n\u00e1pis &#8222;Destin\u00e1cia: Nulov\u00e9 emisie.\u201d Obr\u00e1zok z <a href=\"https:\/\/adfreecities.org.uk\/2021\/11\/cop26-easyjet-accused-of-misleading-greenwash-advertising-glasgow-climate-talks\/\">Adfree Cities<\/a><\/figcaption><\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvanie zelen\u00fdch hesiel alebo obr\u00e1zkov<\/strong><strong>.<\/strong> Reklamy alebo obaly s mno\u017estvom pr\u00edrodn\u00fdch sc\u00e9n alebo obr\u00e1zkov, ako s\u00fa stromy a listy. Alebo hesl\u00e1, ktor\u00e9 bez vysvetlenia ned\u00e1vaj\u00fa zmysel, ako napr\u00edklad &#8222;netoxick\u00fd&#8220;, &#8222;\u00faplne pr\u00edrodn\u00fd&#8220;, &#8222;eko zodpovedn\u00fd&#8220; a &#8222;bez chemik\u00e1li\u00ed&#8220;. Patr\u00ed sem aj ozna\u010dovanie zelenou zna\u010dkou v\u00fdrobku alebo spolo\u010dnosti, ktor\u00e9 s\u00fa aj tak \u0161kodliv\u00e9 pre \u017eivotn\u00e9 prostredie.<\/li>\n\n\n\n<li><strong>Kompenz\u00e1cia emisi\u00ed uhl\u00edka.<\/strong> Sp\u00f4sob, ako sa pok\u00fasi\u0165 kompenzova\u0165 zne\u010distenie, ktor\u00e9 sp\u00f4sobujete, namiesto toho, aby ste sa ho sna\u017eili zn\u00ed\u017ei\u0165. Zvy\u010dajne sa to rob\u00ed tak, \u017ee plat\u00edte in\u00fdm, aby zn\u00ed\u017eili emisie uhl\u00edka alebo odoberali uhl\u00edk z atmosf\u00e9ry. Je to ekologick\u00fd podvod, preto\u017ee to st\u00e1le znamen\u00e1, \u017ee do atmosf\u00e9ry sa dost\u00e1va ve\u013ea uhl\u00edka.<\/li>\n\n\n\n<li><strong>Zbyto\u010dn\u00e9 slogany.<\/strong> To s\u00fa pr\u00edpady, ke\u010f heslo, slogan, \u010di tvrdenie nie je potrebn\u00e9. Napr\u00edklad spolo\u010dnos\u0165, ktor\u00e1 inzeruje v\u00fdrobok ako veg\u00e1nsky alebo rastlinn\u00fd, hoci by n\u00edm tak \u010di tak bol.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We visited Innocent drinks &#8211; owned by Coca-Cola-today to call out their greenwashing <a href=\"https:\/\/twitter.com\/bearwitness2019?ref_src=twsrc%5Etfw\">@bearwitness2019<\/a> <a href=\"https:\/\/twitter.com\/GheorghiuAndy?ref_src=twsrc%5Etfw\">@GheorghiuAndy<\/a> <a href=\"https:\/\/twitter.com\/plasticsoupfoun?ref_src=twsrc%5Etfw\">@plasticsoupfoun<\/a> <a href=\"https:\/\/t.co\/dR4D2Li6Fi\">pic.twitter.com\/dR4D2Li6Fi<\/a><\/p>&mdash; Truth About Plastic (@PlasticsCrisis) <a href=\"https:\/\/twitter.com\/PlasticsCrisis\/status\/1399791649040048130?ref_src=twsrc%5Etfw\">June 1, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Pre\u010do je to probl\u00e9m?<\/strong><\/h3>\n\n<p>Greenwashing umo\u017e\u0148uje spolo\u010dnostiam pokra\u010dova\u0165 v be\u017enej \u010dinnosti a predstiera\u0165, \u017ee sa sna\u017eia robi\u0165 veci lep\u0161ie. Tak\u017ee v\u0161etko to, \u010d\u00edm zne\u010dis\u0165uj\u00fa plan\u00e9tu a po\u0161kodzuj\u00fa \u017eivotn\u00e9 prostredie, robia \u010falej. A takmer v\u00f4bec sa nemusia sna\u017ei\u0165 zmeni\u0165 to.<\/p>\n\n<p>To ozatv\u00e1ra a zacyk\u013euje \u0161kodliv\u00fd soci\u00e1lny a hospod\u00e1rsky syst\u00e9m, ktor\u00fd berie Zemi viac, ako sa d\u00e1 udr\u017ea\u0165. Greenwashing od\u010fa\u013euje alebo zastavuje opatrenia, ktor\u00e9 potrebujeme, ak chceme prejs\u0165 k syst\u00e9mom, ktor\u00e9 bud\u00fa lep\u0161ie pre \u013eud\u00ed a plan\u00e9tu. Falo\u0161n\u00fd v\u00fdrobok s ekologickou zna\u010dkou alebo kompenz\u00e1cia emisi\u00ed uhl\u00edka v n\u00e1s m\u00f4\u017ee vyvola\u0165 pocit, \u017ee sa ako spolo\u010dnos\u0165 uber\u00e1me dobr\u00fdm smerom. V porovnan\u00ed so zmenami, ktor\u00e9 mus\u00edme urobi\u0165 spolo\u010dne, s\u00fa v\u0161ak tieto snahy ve\u013emi mal\u00e9.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uncover the greenwash scams of the global oil industry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eYScY6QQBSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Ke\u010f spolo\u010dnosti pou\u017e\u00edvaj\u00fa &#8222;greenwash&#8220;, rozpty\u013euj\u00fa n\u00e1s. Odv\u00e1dzaj\u00fa na\u0161u pozornos\u0165. Chc\u00fa, aby sme boli presved\u010den\u00ed, \u017ee v\u0161etko je v poriadku, hoci to tak nie je. \u017de probl\u00e9my \u017eivotn\u00e9ho prostredia rie\u0161i alebo vyrie\u0161i niekto in\u00fd, hoci to tak nie je. Greenwashing sp\u00f4sobuje, \u017ee podpora spolo\u010dnost\u00ed, ktor\u00e9 naozaj zni\u017euj\u00fa svoj vplyv na \u017eivotn\u00e9 prostredie, ch\u00fdba. Sna\u017e\u00ed sa tie\u017e o to, aby sme sa nespojili a nevyv\u00edjali tlak na spolo\u010dnosti, aby zmenili sp\u00f4sob, ak\u00fdm robia veci.<\/p>\n\n<h3 class=\"wp-block-heading\">Ako sa vyhn\u00fa\u0165 greenwashingu?<\/h3>\n\n<p>Spolo\u010dnosti pou\u017e\u00edvaj\u00fa mno\u017estvo z\u00e1kern\u00fdch takt\u00edk, v\u010faka ktor\u00fdm je \u0165a\u017ek\u00e9 greenwashingu sa \u00faplne vyhn\u00fa\u0165. Existuj\u00fa v\u0161ak dva sp\u00f4soby, ako mu m\u00f4\u017eete pred\u00eds\u0165. Po prv\u00e9: majte dostatok vedomost\u00ed, v\u010faka ktor\u00fdm v\u00e1s nebude mo\u017en\u00e9 oklama\u0165. A po druh\u00e9: pom\u00f4\u017ete vytvori\u0165 svet, v ktorom sa spolo\u010dnosti nebud\u00fa m\u00f4c\u0165 vyh\u00fdba\u0165 zodpovednosti za ekologick\u00fd podvod.<\/p>\n\n<p>Tu je nieko\u013eko vec\u00ed, ktor\u00e9 m\u00f4\u017ee\u0161 urobi\u0165:<\/p>\n\n<p><strong>1. Napadni spolo\u010dnosti za greenwashing.<\/strong> <\/p>\n\n<p>Verejn\u00fd tlak je \u00fa\u010dinn\u00fdm sp\u00f4sobom, ako odhali\u0165 klamliv\u00fa reklamu a vysla\u0165 sign\u00e1l, \u017ee greenwashing nepom\u00f4\u017ee. To m\u00f4\u017ee znamena\u0165 ozna\u010denie spolo\u010dnosti na soci\u00e1lnych sie\u0165ach, podp\u00edsanie pet\u00edcie, informovanie svojich priate\u013eov, podanie s\u0165a\u017enosti \u00faradu pre doh\u013ead nad reklamou alebo podporu organiz\u00e1ci\u00ed, ktor\u00e9 ved\u00fa kampane proti greenwashingu.<\/p>\n\n<p><strong>2. Sta\u0148te sa akt\u00edvnym ob\u010danom\/ob\u010diankou<\/strong>. Vieme, \u017ee spolo\u010dnosti musia robi\u0165 veci inak, preto sa mus\u00edme spoji\u0165 a \u017eiada\u0165 to. Hlasovanie, p\u00edsanie listov poslancom, protesty a vstup do komunitn\u00fdch skup\u00edn s\u00fa len niektor\u00e9 zo sp\u00f4sobov, ako m\u00f4\u017ee\u0161 vyjadri\u0165 svoj n\u00e1zor. M\u00f4\u017ee\u0161 podnikn\u00fa\u0165 kroky na presadenie zmeny.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1-1024x683.jpg\" alt=\"\" class=\"wp-image-9504\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1-1536x1025.jpg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-slovakia-stateless\/2024\/06\/13b5bba0-gp1sv5jo_pressmedia-2000x1334-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Klimatick\u00e1 akcia Greenpeace v s\u00eddle ropn\u00e9ho gigantu v R\u00edme. \u00a9 Greenpeace \/ Francesco Alesi<\/figcaption><\/figure>\n\n<p><strong>3. Bu\u010f informovan\u00fd\/\u00e1.<\/strong> <\/p>\n\n<p>Obozn\u00e1m sa s be\u017en\u00fdmi technikami greenwashingu, aby si ich vedel\/a odhali\u0165. M\u00f4\u017ee\u0161 tie\u017e vyu\u017ei\u0165 platen\u00e9 zdroje, ako napr\u00edklad <a href=\"https:\/\/www.ethicalconsumer.org\/\">Etick\u00fd spotrebite\u013e<\/a>, ktor\u00fd poskytuje inform\u00e1cie o m\u00ed\u0148an\u00ed a \u0161etren\u00ed va\u0161ich pe\u0148az\u00ed. Alebo si n\u00e1jdi bezplatn\u00e9 pr\u00edru\u010dky z d\u00f4veryhodn\u00fdch zdrojov na mno\u017estvo t\u00e9m, ako napr:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.actionnetzero.org\/guides-and-tools\/sustainable-travel-options-transport-hierarchy\/\">Udr\u017eate\u013en\u00e1 doprava<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/energysavingtrust.org.uk\/renewable-heat-right-your-home\/\">Vykurovanie v\u00e1\u0161ho domova<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lovefoodhatewaste.com\/\">Jedlo a odpad<\/a><\/li>\n\n\n\n<li>M\u00f3da<\/li>\n\n\n\n<li><a href=\"https:\/\/www.theguardian.com\/technology\/2021\/dec\/29\/guardian-tech-reviews-small-sustainability-steps-but-lots-more-to-do\">Techno<\/a>l\u00f3gie<\/li>\n<\/ul>\n\n<p>Z\u00edskan\u00e9 inform\u00e1cie ti pom\u00f4\u017eu prij\u00edma\u0165 informovan\u00e9 rozhodnutia t\u00fdkaj\u00face sa tvojich potrieb a \u017eivotn\u00e9ho \u0161t\u00fdlu. Pomaly si za\u010dne\u0161 v\u0161\u00edma\u0165, kedy spolo\u010dnos\u0165 rob\u00ed greenwashing. A to ti m\u00f4\u017ee pom\u00f4c\u0165 vyhn\u00fa\u0165 sa podv\u00e1dzaniu a za\u010da\u0165 presadzova\u0165 zmyslupln\u00e9 zmeny environment\u00e1lnych probl\u00e9mov.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podporujem.greenpeace.sk\/kviz_greenwashing_otestujsa\/\">Otestuj sa<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zisti viac o pojme greenwashing a ako zbystri\u0165 pozornos\u0165, ke\u010f na nejak\u00fd naraz\u00ed\u0161.<\/p>\n","protected":false},"author":37,"featured_media":9506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[21,3],"tags":[6],"p4-page-type":[16],"class_list":["post-9501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","category-zmen","tag-klimatickakriza","p4-page-type-clanok"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/9501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/comments?post=9501"}],"version-history":[{"count":6,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/9501\/revisions"}],"predecessor-version":[{"id":9912,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/posts\/9501\/revisions\/9912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media\/9506"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/media?parent=9501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/categories?post=9501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/tags?post=9501"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/slovakia\/wp-json\/wp\/v2\/p4-page-type?post=9501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}