{"id":1334,"date":"2023-11-10T22:59:16","date_gmt":"2023-11-10T22:59:16","guid":{"rendered":"https:\/\/www.greenpeace.org\/southasia\/?p=1334"},"modified":"2025-07-02T07:33:00","modified_gmt":"2025-07-02T07:33:00","slug":"in-china-singles-day-consumerism-generates-stress-but-theres-no-escape-from-e-commerce-platforms","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/southasia\/story\/1334\/in-china-singles-day-consumerism-generates-stress-but-theres-no-escape-from-e-commerce-platforms\/","title":{"rendered":"In China, Singles\u2019 Day consumerism generates stress, but there\u2019s no escape from e-commerce platforms"},"content":{"rendered":"\n<p>\u201cSo many shopping festivals this year!\u201d the young man explains. \u201cEvery day is a shopping festival.\u201d<\/p>\n\n<p>Then, the calls suddenly start coming in. Delivery drivers bring products that were never purchased. Discount prices and \u201cunbelievable sales\u201d start ringing in their ears. It\u2019s all-consuming, highly annoying, and downright scary \u2013 there\u2019s no escaping China\u2019s shopping holidays!&nbsp;<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<lite-youtube style=\"background-image: url('https:\/\/i.ytimg.com\/vi\/gGHIaNiVjh4\/hqdefault.jpg');\" videoid=\"gGHIaNiVjh4\" params=\"rel=0\"><\/lite-youtube>\n<\/div><\/figure>\n\n<p>That\u2019s the joke at the center of this&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=gGHIaNiVjh4\">skit<\/a>&nbsp;from Papi Jiang&nbsp;<a href=\"https:\/\/weibo.com\/u\/2714280233\">Papi\u9171<\/a>, a skit comedian well known in China. But for her fans, the frustration is all too familiar.<\/p>\n\n<p>\u201cDelete the orange app and you\u2019ll be fine!\u201d she yells in the skit. For any shopper familiar with China\u2019s e-commerce platforms, that\u2019s Taobao, a major shopping app owned by Alibaba.<\/p>\n\n<p>\u201cThe red app has shopping festivals, too!\u201d her friend replies, a reference to Pinduoduo, which is owned by the same company as&nbsp;<a href=\"https:\/\/www.theguardian.com\/money\/2023\/nov\/09\/shop-like-billionaire-bought-six-items-temu-app\">Temu<\/a>, a platform that has recently gained quick popularity in the US and UK for its super cheap products, where you can \u201cshop like a billionaire\u201d.<\/p>\n\n<p>The horror-themed skit tells a real life story that frustrates many young people in China: the salesmanship of consumerist shopping holidays awaits them every time they open their phones, whether they have the money or not. Pop ups for new sales haunt them. Tempting, but ultimately empty, promises of cheap purchases follow them wherever they go.<\/p>\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Escaping from the platform<\/strong><\/h2>\n\n<p>It\u2019s difficult to escape, in part, because these sales are pushed on the platforms managed by what in China are called&nbsp;<em>platform companies<\/em>. Alibaba, Pinduoduo, and Tencent are all platform companies, because they manage huge platforms. And their reach is inescapable.&nbsp;<\/p>\n\n<p>At Greenpeace East Asia, Beijing we strategically push platform companies to apply this leverage for good, not evil. Over the years, we have campaigned on the climate, biodiversity, and waste impacts of consumerism for years: as early as 2016, we called out the&nbsp;<a href=\"https:\/\/www.greenpeace.org\/eastasia\/blog\/1316\/singles-day-is-a-disaster-for-our-pockets-and-the-planet\/\">risks of consumerism<\/a>; in 2017, we calculated CO2 emissions from clothing sales, which we found produced&nbsp;<a href=\"https:\/\/www.greenpeace.org\/eastasia\/press\/1391\/singles-day-clothing-sales-produced-258000-tonnes-of-co2-emissions-in-2016-greenpeace\/\">258,000 tons in a year<\/a>&nbsp;\u2013 equivalent to the CO2 absorbed by 2.58 million trees. And by 2019, we were tackling&nbsp;<a href=\"https:\/\/www.reuters.com\/article\/us-singles-day-pollution-idUSKBN1XL0A4\">packaging waste<\/a>&nbsp;and how unnecessary over-packaging has become a frequent frustration for people buying goods online in China.&nbsp;<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2023\/11\/c8f458ad-gp0str8rx-1024x684.jpg\" alt=\"Shopping Reflection Season in China. \u00a9 Greenpeace \/ Yan Tu\" class=\"wp-image-63584\" title=\"Shopping Reflection Season in China. \u00a9 Greenpeace \/ Yan Tu\"\/><figcaption class=\"wp-element-caption\">A second-hand clothing shop in Beijing full of clothes due to over-consumption<\/figcaption><\/figure>\n\n<p>Over that time, we\u2019ve seen how people around China have started to sour to the salesmanship that barks at them each year as November begins. These platform companies have to move beyond the bottom line and think about their responsibilities to both the consumer and the environment. So in 2021, we published our&nbsp;<a href=\"https:\/\/www.greenpeace.org.cn\/wp-content\/uploads\/2022\/06\/ecommerce-climate-action-ranking-EN.pdf\">first e-commerce platform ranking<\/a>, evaluating how companies pledge and manage their environmental commitments.&nbsp;<\/p>\n\n<p>This year, Greenpeace East Asia, Beijing released another&nbsp;<a href=\"https:\/\/www.greenpeace.org\/eastasia\/press\/8247\/no-progress-from-pinduoduo-2023-greenpeace-china-e-commerce-ranking\/\">ranking<\/a>&nbsp;of how e-commerce platforms perform on climate, biodiversity, waste, and overseeing chemicals sold in products. We examine their commitments, what they say they\u2019ll do, and whether they do it, by observing what actions they\u2019ve taken to support sustainable use. Ultimately, we ask: are they using their platform the way they could?<\/p>\n\n<p>Overall, we found that platforms are warming up to action on climate, and we\u2019re watching closely how this translates into action.&nbsp;<\/p>\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>No progress from Pinduoduo<\/strong><\/h2>\n\n<p>Pinduoduo, China\u2019s second-largest e-commerce platform in terms of total users, has been successful in attracting thrifty Chinese consumers during this year\u2019s Double Eleven sale season. The platform\u2019s flagship subsidy program has covered&nbsp;<a href=\"http:\/\/www.news.cn\/tech\/20231030\/ea4886416ba44b3ead7e90d570a85e07\/c.html\">over 620 million users<\/a>, making it a popular choice among more cost-conscious buyers as China\u2019s economy slows.<\/p>\n\n<p>However, despite its popularity among consumers, Pinduoduo has once again ranked the lowest in the latest Greenpeace East Asia, Beijing e-commerce ranking, which covers Alibaba, Vipshop, JD.com, ByteDance, Kuaishou, and Pinduoduo. This is not the first time Pinduoduo has found itself at the bottom of the list, as it also ranked last in 2021\u2019s ranking.<\/p>\n\n<p>This ranking evaluates and scores the environmental performance of the above e-commerce companies in China with an updated set of criteria, which consists of three pillars and four environmental issues. While some companies have made progress, Pinduoduo has not disclosed any information related to climate change and environmental action.<\/p>\n\n<p>The growth of PDD Holdings, the parent company of Pinduoduo and Temu, has been incredibly rapid. However, this growth has come at a cost, as the company\u2019s lack of action on climate and environmental issues has become more apparent. Pinduoduo and PDD Holdings must take action now by setting decarbonization goals, disclosing information on climate and the environment, and building a corporate government structure dedicated to such issues.<\/p>\n\n<p><em>Qilin Liu is the International Communications Officer at Greenpeace East Asia, Beijing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSo many shopping festivals this year!\u201d the young man explains. \u201cEvery day is a shopping festival.\u201d<\/p>\n","protected":false},"author":52,"featured_media":1336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[30],"tags":[6],"p4-page-type":[16],"class_list":["post-1334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate","tag-climate","p4-page-type-story"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/posts\/1334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/comments?post=1334"}],"version-history":[{"count":4,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/posts\/1334\/revisions"}],"predecessor-version":[{"id":2114,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/posts\/1334\/revisions\/2114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/media?parent=1334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/categories?post=1334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/tags?post=1334"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southasia\/wp-json\/wp\/v2\/p4-page-type?post=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}