{"id":3500,"date":"2019-12-16T10:00:00","date_gmt":"2019-12-16T02:00:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/southeastasia\/?p=3500"},"modified":"2024-05-28T22:41:58","modified_gmt":"2024-05-28T15:41:58","slug":"job-opening-regional-digital-marketing-manager","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/southeastasia\/story\/3500\/job-opening-regional-digital-marketing-manager\/","title":{"rendered":"Job Opening: Regional Digital Marketing Manager"},"content":{"rendered":"\n<p><strong>Position Summary<\/strong><\/p>\n\n<p>Greenpeace Southeast Asia\nis looking to create greater impact and play a leading role in building climate\ninspired people-powered movements across the region. We believe this can be\ndelivered by understanding our audience&#8217;s motivations and behaviours and using\nthose insights to provide meaningful experiences where they will be most\neffective. The Digital Marketing Manager will provide strategic guidance,\ndevelop benchmarks for analysis and help implement best practice in digital\ncommunity management within our national office teams, where we intend to blur\nthe line between digital and offline. The role also includes line management of\nthe Engagement Journey Coordinator &amp; Digital Engagement Systems\nCoordinator, both regional positions.<\/p>\n\n<p>This role requires someone who deeply\nunderstands the mobile-first digital marketing world&nbsp; and knows how to\nreach organisational goals, using owned, earned and paid channels while\nproviding clear strategic guidance and cross-cultural people leadership. They\nwill bring a fresh and forward-thinking perspective on digital best practices\nglobally. Ideally, they have proven experience in online campaigning and\nmobilisation-from research and development to delivery and evaluation. They\nwill take the lead in innovation around channel diversification, asks and offer\nclear direction on creating agency through meaningful things for people to do,\ndigging into the potential of online activism and how that crosses over to\noffline.<\/p>\n\n<p>They are well versed working with CMS, CRM\ntools, A\/B testing, content trends, SEO &amp;\nSEM, data analysis, online community management and supporter journeys\ncreation. As a person, they should be collaborative, fun, creative, flexible,\nsolution-oriented and ambitious.<\/p>\n\n<p>This is a full-time position for one year,\nbased in either Kuala Lumpur, Bangkok, Jakarta or Manila. Citizens of Malaysia,\nPhilippines, Thailand and Indonesia are encouraged to apply.<\/p>\n\n<p><strong>Key Duties <\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Lead strategic\nthinking regionally, and support country office implementation of digital\nstrategies to ensure continuously optimisation of Greenpeace Southeast Asia\u2019s\ndigital presence and online engagement.<\/li><li>Understand the\nmarket dynamics in Southeast Asia, working with regional &amp; country teams to\nset benchmarks, expand engagement performance indicators and reporting, and\nensure data dashboards are maintained to measure and track KPIs <\/li><li>Work with teams\nacross GPSEA to ascertain digital engagement gaps and opportunities. Analyse\nand provide recommendations for best practice and optimising usability, SEO,\ntracking and basic digital \u201chygeine\u201d.<\/li><li>Work with country\noffices to develop in-house capabilities for online community management<\/li><li>Provide\nleadership and support for your team<\/li><li>Develop\ntraining\/mentoring plan for digital teams to increase strategy and skill\ncapabilities per country.<\/li><li>Work with teams\non strategies to diversify social media (eg perhaps stage one = further develop\nthe whatsapp channel in ID, Line in TH, messenger bots in MY &amp; PH) <\/li><li>In consultation\nwith Greenpeace Southeast Asia\u2019s regional Insights manager develop, evaluate\nand oversee the implementation of A\/B testing protocols and procedures across\nchannels, contributing to building audience-centric approaches for campaigning<\/li><li>Present key\ninformation, whether verbally, visually or written, in a way that is succinct,\naccessible and understandable to managers and other stakeholders <\/li><li>Work with\nselected teams to build case studies on best practice in GPSEA and ensure\ncompliance in best practice implementation.<\/li><li>Build good\nrelationships with national Digi-comms managers across the region, and work\nclosely with them on priority projects, developing strategies and\nimplementation plans.<\/li><li>Consult with\ncountry teams on digital open campaigning tools<\/li><li>Oversee\ncollaboration with Database team to ensure effective data flow between systems.<\/li><\/ul>\n\n<p><strong>Your Key Performance Indicators include<\/strong>:<\/p>\n\n<ol class=\"wp-block-list\"><li>In collaboration\nwith country\/project leads, deliver digital marketing strategies for each\ncountry that will optimise efforts from limited resources, build depth in\nsupport and deliver impact.<\/li><li>C-create\nbenchmarks and goals for in-house teams to deliver <\/li><li>Provide\ninclusive, inspiring, enabling leadership to your team<\/li><li>Enable good\ncollaboration with National teams, Fundraising, IT and other stakeholders in\norder to deliver powerful integrated supporter journeys<\/li><li>Provide support\nfor offices to reach their programme and digital engagement impact goals<\/li><li>Provide updates\nfor trends impacting digital communications and community<\/li><\/ol>\n\n<p><strong>Educational Background &amp; Work Experience<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Level Education: Bachelor\u2019s\nDegree Preferably in Marketing, Communications, Creative Industries (or\nrelevant industry experience)<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Work Experience: Minimum\nof 5 years of professional experience, preferably involving User Experience,\nOnline Marketing, Content Creation, online activism, Mobilisation or similar\nfields.<\/li><\/ul>\n\n<p>Interested candidates are invited to <strong>write Letter of Introduction<\/strong>, explaining why you are qualified for the position and why you want to work for Greenpeace, fill-up the attached Application form you can download <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2019\/12\/fb6a2166-application-form-regional-digital-marketing-manager.docx\">here<\/a> and read recruitment pack <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2019\/12\/0ab2eddf-recruitment-pack-regional-digital-marketing.pdf\">here<\/a> and email to: <a href=\"mailto:jobs.id@greenpeace.org\">jobs.id@greenpeace.org<\/a><\/p>\n\n<p><strong>Deadline for Applications:&nbsp; December 30<sup>th<\/sup>, 2019<\/strong><\/p>\n\n<p><strong>Guidance in completing your application form<\/strong><\/p>\n\n<ol class=\"wp-block-list\"><li>Read the <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2019\/12\/4fb9541e-recruitment-pack-regional-digital-marketing.pdf\">recr<\/a><a href=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2019\/12\/0ab2eddf-recruitment-pack-regional-digital-marketing.pdf\">uitment pack<\/a> carefully before completing your application form.&nbsp; The recruitment pack contains information about Greenpeace, about the job you are applying for, and brief information on employment conditions.<\/li><li> Write Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace and complete all items in the application form. Remember that this will be our basis for shortlisting candidates. <strong>Curriculum Vitae (CVs) will not be accepted.<\/strong><\/li><li>Make sure you email the form to the correct email address      (jobs.id@greenpeace.org), addressed to the HR Department, and ensure that      your application form arrives before the closing date.&nbsp; Application forms received after the closing      date will not be accepted.<\/li><li>If you have questions, kindly email jobs.id@greenpeace.org.<\/li><\/ol>\n\n<p>Thank you and we look\nforward to receiving your application letter and completed application form.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Marketing Manager will provide strategic guidance, develop benchmarks for analysis and help implement best practice in digital community management within our national office teams, where we intend to blur the line between digital and offline. <\/p>\n","protected":false},"author":50,"featured_media":3526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[1],"tags":[22],"p4-page-type":[16],"class_list":["post-3500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-join-us","p4-page-type-story"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts\/3500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/comments?post=3500"}],"version-history":[{"count":9,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts\/3500\/revisions"}],"predecessor-version":[{"id":3528,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts\/3500\/revisions\/3528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/media\/3526"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/media?parent=3500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/categories?post=3500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/tags?post=3500"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/p4-page-type?post=3500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}