{"id":55510,"date":"2022-09-05T08:00:00","date_gmt":"2022-09-05T01:00:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/international\/?p=55510"},"modified":"2026-04-07T16:29:50","modified_gmt":"2026-04-07T09:29:50","slug":"how-trustworthy-seafood-brands-bumblebee-fcf","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/southeastasia\/story\/55510\/how-trustworthy-seafood-brands-bumblebee-fcf\/","title":{"rendered":"How trustworthy are seafood brands\u2026really?"},"content":{"rendered":"\n<p>Under the hot midday sun, Manny (not his real name) makes a plea for help.<\/p>\n\n<p>\u201cI am very weak right now and unable to breathe because I have asthma.\u201d<\/p>\n\n<p>\u201cTake a look. I live on a boat and it\u2019s very hot,\u201d he says in a video recording, lifting up a tarp he\u2019s using to shade himself and panning his mobile phone to show the vessel he\u2019s on. \u201cIn our cabin it\u2019s really hot and there isn\u2019t air-conditioning. So please help me, so that I can go to the hospital.\u201d<\/p>\n\n<p>In 2019, Manny left the Philippines to work as a fisher on the Da Wang, a Taiwan-owned and Vanuatu-flagged high seas commercial fishing vessel. He hoped that this new opportunity would earn him enough to provide for his family. But instead of receiving a fair wage for his labour, he says he became a victim of human trafficking. During his time aboard the Da Wang he reports having witnessed his mates enduring physical abuse, with one incident being particularly brutal.<\/p>\n\n<p>\u201cThe first mate in the captain\u2019s cabin would watch us work. If the first mate saw our now-deceased mate not working, or not working well enough, he would come down and start hitting him directly,\u201d he says solemnly.<\/p>\n\n<p>Prosecutors found that a <a href=\"https:\/\/news.mongabay.com\/2020\/01\/deadly-conditions-for-indonesian-migrant-crews-tied-to-illegal-fishing\/\">worker died<\/a> after an accident in which he was hit on the back of his head. Although the cause of the death was found not to be directly linked, the accident prompted 19 foreign crew members to quit, reportedly because they couldn&#8217;t stand the physical abuse they were subjected to aboard the ship.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The fisher seeking justice after working on a Taiwanese vessel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ghputWqj6W8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">In 2019, Manny (not his real name) left the Philippines to work as a fisher on the Da Wang, a Taiwan-owned and Vanuatu-flagged high seas commercial fishing vessel. But instead of receiving a fair wage for his labour, he says he became a victim of human trafficking and witnessed brutal physical abuse. This is his story of how he\u2019s seeking justice and the wide-ranging problems in Taiwan\u2019s distant water fishing industry.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">The beginning of the seafood supply chain<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2023\/09\/5dddaa00-gp0stu861-1024x683.jpg\" title=\"Migrant Fishermen in Indonesia. \u00a9 Jurnasyanto Sukarno \/ Greenpeace\" alt=\"Migrant Fishermen in Indonesia. \u00a9 Jurnasyanto Sukarno \/ Greenpeace\" class=\"wp-image-61336\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2023\/09\/5dddaa00-gp0stu861-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2023\/09\/5dddaa00-gp0stu861-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2023\/09\/5dddaa00-gp0stu861-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2023\/09\/5dddaa00-gp0stu861-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2023\/09\/5dddaa00-gp0stu861.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A fisherman unloads fish from a troll ship at Tegal port, Central Java. Fishing is one of the main livelihoods for people living in the North Coast area of Java.<div class=\"credit icon-left\"> \u00a9 Jurnasyanto Sukarno \/ Greenpeace<\/div><\/figcaption><\/figure>\n\n<p>For migrant fishers like Manny, this experience is unfortunately commonplace and is often where the tuna can\u2019s journey from sea to shelf starts. It\u2019s a vicious cycle: overfishing and depleted stocks over the past few decades now mean that vessels must venture further out to sea to make their catch; cheap labour is often employed to carry out the back-breaking work of setting and hauling in fishing hooks and lines; and on the vast high seas, beyond national jurisdictions, monitoring, and enforcement mechanisms, the isolated workers are often vulnerable and subject to abuse with very limited means to escape or report their experiences.<\/p>\n\n<p>But over the years, an increasing number of <a href=\"https:\/\/www.greenpeace.org\/international\/story\/45068\/indonesian-fishing-crews-dying\/\">news reports<\/a> have documented how workers on distant water fishing vessels are being treated.&nbsp; According to various <a href=\"http:\/\/sbmi.or.id\">migrant worker groups<\/a> and <a href=\"https:\/\/www.greenpeace.org\/southeastasia\/publication\/3428\/seabound-the-journey-to-modern-slavery-on-the-high-seas\/\">case studies<\/a>, fishers have been subjected to human trafficking and <a href=\"https:\/\/www.ilo.org\/global\/topics\/forced-labour\/publications\/WCMS_203832\/lang--en\/index.htm\">forced labour<\/a>, including financial exploitation such as debt bondage.&nbsp;<\/p>\n\n<p>Knowing this, many companies now market their commitment to responsible and sustainable sourcing as much as they do the taste of their product. For groups, including Greenpeace, that have spent years monitoring and documenting human rights abuses in the seafood supply chain, it comes as no surprise that despite their claims and promises meant to instill consumer trust and confidence, for many seafood brands, that is not always the case.<\/p>\n\n<h2 class=\"wp-block-heading\">Fake My Catch<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/storage.googleapis.com\/planet4-southeastasia-stateless\/2022\/09\/e952d88d-gp1sz5ts-1024x694.jpg\" title=\"Bumble Bee Tuna Can Source.\" alt=\"Bumble Bee Tuna Can Source.\" class=\"wp-image-55512\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/e952d88d-gp1sz5ts-1024x694.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/e952d88d-gp1sz5ts-300x203.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/e952d88d-gp1sz5ts-768x520.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/e952d88d-gp1sz5ts-502x340.jpg 502w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/e952d88d-gp1sz5ts.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Greenpeace research found that a Bumble Bee tuna can purchased from Harris Teeter (a wholly owned subsidiary of Kroger Co.) in Arlington, Virginia on April 12, 2022 was sourced from DA WANG, a Taiwanese-owned fishing vessel that was confirmed to have indicators of forced labor by US Customs and Border Protection.<div class=\"credit icon-left\"> \u00a9 Greenpeace<\/div><\/figcaption><\/figure>\n\n<p>An <a href=\"https:\/\/www.greenpeace.org\/international\/press-release\/55466\/investigation-suspected-human-rights-abuse-bumblebee-fcf-seafood\/\">investigation by Greenpeace East Asia<\/a> has found that at least one US brand, Bumble Bee, is shirking its commitment to environmental sustainability and human rights. In fact, the company\u2019s own transparency tool, <a href=\"https:\/\/www.bumblebee.com\/tracemycatch\/\">Trace My Catch<\/a>, which allows consumers to track where and how its tuna was caught, was found to be sometimes insufficient. In a sampling of 119 Taiwanese-flagged\/owned vessels that supplied Bumble Bee, additional data showed that over 10% (13) had violated the Taiwan Fishery Agency regulations, and were on its illegal, unreported, and unregulated (IUU) list.&nbsp;<\/p>\n\n<p>\u201c<a href=\"https:\/\/www.greenpeace.org\/international\/press-release\/55466\/investigation-suspected-human-rights-abuse-bumblebee-fcf-seafood\/\">Fake My Catch: the unreliable traceability in our tuna cans<\/a>\u201d report also unearths alarming information, which raises concerns that seafood tainted with forced labor has already been sold in the US market. A canned Bumble Bee product picked up at the American supermarket chain, Harris Teeter in Arlington, Virginia was found to have been sourced from the Da Wang. Bumble Bee&#8217;s Trace My Catch website lists the source of this tuna as Da Wang on a trip in 2019, during which a fisher was reportedly beaten and died at sea. In April this year, the vessel\u2019s captain, first mate, and seven others were indicted by Taiwanese authorities for their <a href=\"https:\/\/www.greenpeace.org\/international\/press-release\/53401\/nine-indicted-abusing-crew-taiwan-fishing-vessel-dawang\/\">involvement in forced labor and human trafficking<\/a>.&nbsp;<\/p>\n\n<p>Greenpeace East Asia\u2019s investigation also found that vessels had reportedly engaged in shark finning, illegal fishing, and had violated Taiwanese fishing regulations. Additionally, according to fishers that Greenpeace East Asia interviewed who worked on some of the vessels that were supplying Bumble Bee, they all worked overtime and had their wages withheld.&nbsp;<\/p>\n\n<p>These findings contradict Bumble Bee\u2019s policies on <a href=\"https:\/\/www.bumblebee.com\/sustainability\/\">corporate social responsibility and sustainability<\/a> that are supposed to extend through its supply chain.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/storage.googleapis.com\/planet4-southeastasia-stateless\/2022\/09\/9467e2bf-screenshot-2022-09-05-at-1.54.31-pm-1024x477.png\" title=\"Screenshot from Bumble Bee&#039;s &quot;Trace My Catch&quot; showing that it sourced tuna from Da Wang.\" alt=\"Screenshot from Bumble Bee's &quot;Trace My Catch&quot; showing that it sourced tuna from Da Wang.\" class=\"wp-image-55516\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/9467e2bf-screenshot-2022-09-05-at-1.54.31-pm-1024x477.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/9467e2bf-screenshot-2022-09-05-at-1.54.31-pm-300x140.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/9467e2bf-screenshot-2022-09-05-at-1.54.31-pm-768x358.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/9467e2bf-screenshot-2022-09-05-at-1.54.31-pm-510x237.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/9467e2bf-screenshot-2022-09-05-at-1.54.31-pm.png 1381w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot from Bumble Bee&#8217;s &#8220;Trace My Catch&#8221; showing that it sourced tuna from Da Wang.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">The \u201csustainable\u201d choice<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/storage.googleapis.com\/planet4-southeastasia-stateless\/2022\/09\/f6c893de-gp1suwla-1024x687.jpg\" title=\"Supermarket Canned Tuna in stores in Washington D.C.\" alt=\"Supermarket Canned Tuna in stores in Washington D.C.\" class=\"wp-image-55520\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/f6c893de-gp1suwla-1024x687.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/f6c893de-gp1suwla-300x201.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/f6c893de-gp1suwla-768x515.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/f6c893de-gp1suwla-507x340.jpg 507w, https:\/\/www.greenpeace.org\/static\/planet4-southeastasia-stateless\/2022\/09\/f6c893de-gp1suwla.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Canned tuna on a store shelf in a US supermarket. <div class=\"credit icon-left\"> \u00a9 Tim Aubry \/ Greenpeace<\/div><\/figcaption><\/figure>\n\n<p>Bumble Bee wants us to believe that their products are healthy, nutritious, and, according to its new campaign, \u201c<a href=\"https:\/\/youtu.be\/D-gGI_G6DJk\">good for you<\/a>.\u201d But if alleged forced labour, illegal fishing, and other environmental and human rights abuses are happening in the seafood supply chain, is it really good for you?<\/p>\n\n<p>Given the choice, most people would avoid seafood that came from overfished stocks, was caught illegally, or was caught by enslaved or abused fishers. For US consumers, a <a href=\"https:\/\/www.waltonfamilyfoundation.org\/about-us\/newsroom\/walton-family-foundation-urges-action-on-seafood-traceability-ahead-of-world-oceans-day\">2022 poll<\/a> shows that almost three-quarters support traceability, or the ability to track seafood through the supply chain. Bumble Bee, one of the leading companies in the canned tuna market, and its Taiwanese parent company FCF, one of the top three global tuna traders, not only play an important role in the global tuna industry,&nbsp; but also over the health of our oceans and the lives of fishers at sea. As consumers and concerned individuals, what we need is a supply chain that is more transparent, and information that is comprehensive, correct and readily available. That truly would not only be \u201cgood for you\u201d but good for the planet.<\/p>\n\n<p><em>Yuton Lee is the Oceans Campaigner at Greenpeace East Asia (Taipei)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For groups that have spent years monitoring and documenting human rights abuses in the seafood supply chain, it comes as no surprise that despite the claims and promises from seafood brands meant to instill consumer trust and confidence, that is not always the case.<\/p>\n","protected":false},"author":34,"featured_media":55512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"How trustworthy are seafood brands\u2026really?","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[157,34],"tags":[163,86,143],"p4-page-type":[16],"class_list":["post-55510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environmental-justice","category-oceans","tag-fishing","tag-human-rights","tag-greenwashing","p4-page-type-story"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts\/55510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/comments?post=55510"}],"version-history":[{"count":3,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts\/55510\/revisions"}],"predecessor-version":[{"id":61337,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/posts\/55510\/revisions\/61337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/media\/55512"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/media?parent=55510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/categories?post=55510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/tags?post=55510"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/southeastasia\/wp-json\/wp\/v2\/p4-page-type?post=55510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}