{"id":47210,"date":"2021-06-06T09:51:09","date_gmt":"2021-06-06T08:51:09","guid":{"rendered":"https:\/\/www.greenpeace.org\/sweden\/?p=47210"},"modified":"2023-02-20T15:29:41","modified_gmt":"2023-02-20T14:29:41","slug":"vilseledande-reklam-fran-svenska-oljebolag-nu-igen","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/sweden\/artiklar\/klimat\/vilseledande-reklam-fran-svenska-oljebolag-nu-igen\/","title":{"rendered":"Vilseledande reklam fr\u00e5n svenska oljebolag &#8211; nu igen"},"content":{"rendered":"\n<p><strong>TV4 gjorde nyligen <a href=\"https:\/\/www.tv4.se\/artikel\/2WiMwJixTrKDuisLbDP7iY\/klimatchefen-att-kalla-det-fossilfritt-aer-vilseledande\">ett inslag<\/a> om svenska oljebolag som s\u00e4ljer och marknadsf\u00f6r biobr\u00e4nslet HVO100 som &#8221;fossilfritt&#8221; trots att fossilgas tills\u00e4tts i tillverkningsprocessen. Greenpeace Sverige anm\u00e4lde i f\u00f6rra veckan HVO100-reklamen fr\u00e5n OKQ8 och Preem till Konsumentverket vilket <a href=\"https:\/\/www.tv4.se\/artikel\/72DF2BHD8YFUA88Y372Ldy\/efter-tv4nyheternas-avsloejande-vilseledande-reklam-anmaels\">TV4 rapporterar om idag<\/a>.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/9adb8aaa-okq8_hvo100_dn-790x1024.png\" alt=\"\" class=\"wp-image-47212\" width=\"-228\" height=\"-295\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/9adb8aaa-okq8_hvo100_dn-790x1024.png 790w, https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/9adb8aaa-okq8_hvo100_dn-231x300.png 231w, https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/9adb8aaa-okq8_hvo100_dn-768x996.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/9adb8aaa-okq8_hvo100_dn-262x340.png 262w, https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/9adb8aaa-okq8_hvo100_dn.png 1015w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-element-caption\">Exempel p\u00e5 reklam d\u00e4r HVO100 framst\u00e4lls som fossilfri av OKQ8. <\/figcaption><\/figure>\n\n<p>&#8221;Jag hoppas att Konsumentverket inleder ett st\u00f6rre arbete f\u00f6r att tackla den h\u00e4r \u00e5terkommande biobr\u00e4nsle-problematiken&#8221; s\u00e4ger Gustav Martner, talesperson i reklam- och marknadsr\u00e4ttsfr\u00e5gor p\u00e5 Greenpeace, i inslaget: &#8221;Vi ser ett m\u00f6nster att oljebolag anv\u00e4nder sig av biobr\u00e4nslen f\u00f6r att uppr\u00e4tth\u00e5lla en fossil infrastruktur och d\u00e4r man g\u00f6r sig fortsatt beroende av f\u00f6rbr\u00e4nningsmotorer.&#8221;  <\/p>\n\n<p>Detta \u00e4r inte f\u00f6rsta g\u00e5ngen som Greenpeace konstaterar att oljebolagen vilseleder konsumenterna med milj\u00f6argumentation, bland annat ledde Greenpeace granskning av Preem till att Konsumentverket inledde ett tillsyns\u00e4rende s\u00e5 sent som f\u00f6rra \u00e5ret. Preem lovade d\u00e5 <em>f\u00f6r andra g\u00e5ngen <\/em>att vara mer f\u00f6rsiktiga i sin milj\u00f6argumentation &#8211; n\u00e5got som knappast kan anses vara uppfyllt n\u00e4r nu biobr\u00e4nsle med 10% fossil r\u00e5vara allts\u00e5 beskrivs som &#8221;helt f\u00f6rnybar&#8221;. <\/p>\n\n<p>Ett f\u00f6rbud mot reklam f\u00f6r fossila br\u00e4nslen och biobr\u00e4nslen med liknande klimat- och h\u00e4lsoskadliga effekter som fossila br\u00e4nslen hade varit motiverat \u00e4ven om oljebolagen inte vilseledde i sin reklam. Att de dessutom systematiskt vilseleder konsumenterna med sin reklam understryker behovet av att skyndsamt inf\u00f6ra ett fossilreklamf\u00f6rbud.<\/p>\n\n<p>H\u00e4r kan du l\u00e4sa <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/78d4f650-anmalan-q8-neste-hvo.pdf\">v\u00e5r anm\u00e4lan av OKQ8<\/a> och <a href=\"https:\/\/www.greenpeace.org\/static\/planet4-sweden-stateless\/2021\/06\/f9407f84-anmalan-preem-hvo.pdf\">Preem <\/a>till Konsumentverket.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV4 gjorde nyligen en granskning av de oljebolag som s\u00e4ljer och marknadsf\u00f6r bioebr\u00e4n<\/p>\n","protected":false},"author":50,"featured_media":47212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[2],"tags":[58,57],"p4-page-type":[16],"class_list":["post-47210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klimat","tag-falskmarknadsforing","tag-fossilreklamforbud","p4-page-type-artiklar"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/47210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/comments?post=47210"}],"version-history":[{"count":7,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/47210\/revisions"}],"predecessor-version":[{"id":54816,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/47210\/revisions\/54816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/media\/47212"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/media?parent=47210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/categories?post=47210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/tags?post=47210"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/p4-page-type?post=47210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}