{"id":63429,"date":"2025-06-04T10:04:17","date_gmt":"2025-06-04T09:04:17","guid":{"rendered":"https:\/\/www.greenpeace.org\/sweden\/?p=63429"},"modified":"2025-09-10T07:34:48","modified_gmt":"2025-09-10T06:34:48","slug":"arla-anmals-for-missvisande-klimatrapportering-aven-i-danmark","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/sweden\/pressmeddelanden\/klimat\/arla-anmals-for-missvisande-klimatrapportering-aven-i-danmark\/","title":{"rendered":"Arla anm\u00e4ls f\u00f6r missvisande klimatrapportering \u00e4ven i Danmark"},"content":{"rendered":"\n

Bara n\u00e5gra veckor <\/em>efter att Greenpeace i Sverige anm\u00e4lt Arla f\u00f6r felaktig klimatrapportering<\/a> och marknadsf\u00f6ring anm\u00e4ls de ocks\u00e5 till det danska bolagsverket av Greenpeace i Danmark f\u00f6r missvisande klimatrapportering.<\/em><\/p>\n\n

\"\"<\/figure>\n\n

Bilden ovan visar ett exempel fr\u00e5n Arlas reklamkampanj ”V\u00e4rt lite mer” som Greenpeace i Sverige anm\u00e4lde till konsumentverket<\/p>\n\n

Arla uppger att man har minskat utsl\u00e4ppen av v\u00e4xthusgaser fr\u00e5n leverant\u00f6rskedjan med 13 procent sedan 2015, men n\u00e4stan h\u00e4lften av denna minskning h\u00e4nde direkt under 2016 n\u00e4r f\u00f6retaget \u00e4ndrade sin ber\u00e4kningsmetod utan att kalibrera om baslinjen. Greenpeace menar att metodbytet inte bara vilseleder konsumenterna utan ocks\u00e5 bryter mot \u00e5rsredovisningslagarna i b\u00e5de Danmark och Sverige.<\/p>\n\n

\u2013 Genom att samordna klagom\u00e5l mot Arla\u00a0 l\u00e4nderna d\u00e4r Arla har sitt s\u00e4te vill vi skapa ett prejudikat: gr\u00f6nm\u00e5lning och falsk marknadsf\u00f6ring tolereras inte, oavsett hur stor man \u00e4r och var man \u00e4r baserad, s\u00e4ger Christian Fromberg, kampanjledare p\u00e5 Greenpeace i Danmark<\/strong><\/p>\n\n

Greenpeace menar att Arlas marknadsf\u00f6ring \u00e4r skolboksexempel p\u00e5 hur f\u00f6retag f\u00f6rs\u00f6ker framst\u00e5 som mer milj\u00f6- och klimatv\u00e4nliga \u00e4n vad de egentligen \u00e4r.<\/p>\n\n

\u2013 Det \u00e4r uppenbart att Arla medvetet arbetar f\u00f6r att framst\u00e4lla sig sj\u00e4lva som en klimatf\u00f6rebild som bryr sig om lantbruksdjurens v\u00e4lbefinnande. Men bakom kulisserna f\u00f6rvr\u00e4nger de klimatdata och st\u00f6der nedmonteringen av djurskyddet. Detta m\u00e5ste upph\u00f6ra och allm\u00e4nheten m\u00e5ste g\u00f6ras medveten om detta, s\u00e4ger Gustav Martner, expert p\u00e5 marknadsf\u00f6ringsregler och reklam p\u00e5 Greenpeace Nordic.<\/strong><\/p>\n\n

Mer information om Greenpeace Sveriges anm\u00e4lan hittar du h\u00e4r<\/a><\/p>\n\n

Mer information om Greenpeace Danmarks anm\u00e4lan hittar du h\u00e4r<\/a><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Bara n\u00e5gra veckor efter att Greenpeace i Sverige anm\u00e4lt Arla f\u00f6r felaktig klimatrapportering och marknadsf\u00f6ring anm\u00e4ls de ocks\u00e5 till det danska bolagsverket av Greenpeace i Danmark f\u00f6r missvisande klimatrapportering.<\/p>\n","protected":false},"author":34,"featured_media":62303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[2],"tags":[61,40,58,27],"p4-page-type":[14],"class_list":["post-63429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klimat","tag-djur","tag-biodiversitet","tag-falskmarknadsforing","tag-matproduktion","p4-page-type-pressmeddelanden"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/63429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/comments?post=63429"}],"version-history":[{"count":1,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/63429\/revisions"}],"predecessor-version":[{"id":63430,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/63429\/revisions\/63430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/media\/62303"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/media?parent=63429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/categories?post=63429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/tags?post=63429"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/p4-page-type?post=63429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}