{"id":65792,"date":"2026-02-16T11:09:00","date_gmt":"2026-02-16T10:09:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/sweden\/?p=65792"},"modified":"2026-02-17T11:45:17","modified_gmt":"2026-02-17T10:45:17","slug":"another-major-company-rejects-controversial-swedish-forestry-as-zalando-drops-forest-giant-sca","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/sweden\/pressmeddelanden\/skog\/another-major-company-rejects-controversial-swedish-forestry-as-zalando-drops-forest-giant-sca\/","title":{"rendered":"Another major company rejects controversial Swedish forestry as Zalando drops forest giant SCA"},"content":{"rendered":"\n

Joint press release from Protect the Forest, Greenpeace in Sweden, Skogsupproret (Sweden) and ROBIN WOOD (Germany)<\/em><\/p>\n\n

Following Nestl\u00e9\u2019s decision in November, e-commerce giant Zalando has also chosen to phase out packaging linked to the Swedish forestry company SCA. The decision comes after Zalando commissioned an independent investigation to review SCA\u2019s forestry practices, as\u00a0<\/strong>reported by Swedish newspaper DN<\/strong><\/a>.<\/strong><\/p>\n\n

Zalando, Europe\u2019s leading online platform for fashion and lifestyle, has now announced that within months it will cease purchasing packaging material that can be traced to the forestry company SCA. The decision was made after Zalando commissioned an independent consultant to investigate the forest conflicts in northern Sweden that have surrounded SCA the past years. <\/p>\n\n

For years, there has been massive criticism against SCA:s forestry from Swedish environmental and indigenous organizations. Five organisations from Sweden, Denmark\u00a0 and Germany\u00a0staged a protest<\/a>\u00a0at the end of January during Copenhagen Fashion Week, denouncing Zalando\u2019s role in the destruction of Sweden\u2019s natural forests. Shortly after, Zalando announced that they will phase out products originating from SCA.<\/p>\n\n

This is the second major international player in a short period of time to choose to break with SCA. In November 2025, food giant Nestl\u00e9 made a similar decision. The loss of yet another prestigious customer highlights growing concerns on the international market where companies are choosing to avoid Swedish forest products due to a lack of environmental consideration and social responsibility.<\/p>\n\n

\u201cNow is the time for SCA and other Swedish forestry companies to take the massive criticism seriously.  Their false portrayal of Swedish forestry as world leading in sustainability has begun to crack\u201d, says Daniel Rutschman, international campaign leader at Protect the Forest, Sweden.<\/p>\n\n

The market acts where politics fail<\/strong><\/h3>\n\n

Zalando buys paper products indirectly from SCA, via the packaging giant DS Smith, which is one of SCA\u2019s major customers. By requiring its suppliers to exclude SCA from the production chain, Zalando is putting pressure on the entire supply chain.<\/p>\n\n

\u201cIt is a partial victory that Zalando will stop sourcing materials from DS Smith and SCA! Now more companies should follow their example and put pressure on forestry companies that cut down forests with conservation values. At the same time, it is important for us to emphasise that change must not stop at this point. Saving our planet requires more effort. We call on Zalando to take ambitious steps towards more reusable packaging and to rethink the fast fashion trend in favour of product longevity,\u201c says Jana Ballenthien, forest campaigner of ROBIN WOOD.<\/p>\n\n

The environmental movement will continue their work to inform international companies about the actual conditions in Swedish forestry.<\/p>\n\n

\u201cWhen Swedish politicians give the industry a free pass to continue with outdated and destructive forestry, market forces become the sharpest tool for change. This signals a shift in the market and we now expect that all companies that take their sustainability work seriously will follow Nestl\u00e9 and Zalando and stop buying products from SCA\u201d, says Karolina Carlsson, forest campaigner at Greenpeace in Sweden<\/p>\n\n

Contact info:<\/strong>
Daniel Rutschman<\/strong>, international campaign leader, Protect the Forest Sweden. daniel.rutschman@skyddaskogen.se <\/a>+46(0) 76-112 88 26<\/p>\n\n

Jana Ballenthien<\/strong>, Waldreferentin, ROBIN WOOD (Germany) 
wald@robinwood.de<\/a> +49 40 38089211<\/p>\n\n

Karolina Carlsson<\/strong>, Forest campaigner, Greenpeace in Sweden
karolina.carlsson@greenpeace.org<\/a> +46 (0) 73-986 50 96<\/p>\n\n

Read more:<\/strong>
Greenpeace Sweden, Protect the Forest Sweden & Robin Wood, Germany petition (2025): Stop the Swedish Forest SCAndal:\u00a0https:\/\/forestscandal.org\/<\/a>
Greenpeace Nordic report (2024):\u00a0Killed by Cardboard<\/a>
Protect the Forest report (2024):\u00a0SCA-files \u2013 500 single mistakes<\/a>
Greenpeace Nordic\/Renskog report (2025): The battle for the reindeer forests (Kampen om renskogarna<\/a>)
Press release from Protect the Forest, NOAH, ROBIN WOOD, S\u00e1minourra and the Forest Rebellion, Wednesday 28 January 2026:\u00a0\u201cFuneral protest\u201d\u00a0<\/a>during Copenhagen Fashion Week condemns Zalando\u2019s role in forest destruction in Sweden<\/p>\n","protected":false},"excerpt":{"rendered":"

Following Nestl\u00e9\u2019s decision in November, e-commerce giant Zalando has also chosen to phase out packaging linked to the Swedish forestry company SCA. The decision comes after Zalando commissioned an independent investigation.<\/p>\n","protected":false},"author":40,"featured_media":64937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[22],"tags":[19,53,52],"p4-page-type":[14],"class_list":["post-65792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skog","tag-skyddaskogen","tag-svenskpolitik","tag-english","p4-page-type-pressmeddelanden"],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/65792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/comments?post=65792"}],"version-history":[{"count":2,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/65792\/revisions"}],"predecessor-version":[{"id":65795,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/posts\/65792\/revisions\/65795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/media\/64937"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/media?parent=65792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/categories?post=65792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/tags?post=65792"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/sweden\/wp-json\/wp\/v2\/p4-page-type?post=65792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}