{"id":66236,"date":"2026-03-31T14:50:00","date_gmt":"2026-03-31T13:50:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/sweden\/?p=66236"},"modified":"2026-04-01T12:22:01","modified_gmt":"2026-04-01T11:22:01","slug":"loreal-severs-ties-with-sca-swedish-forestry-giant-loses-another-global-client","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/sweden\/pressmeddelanden\/skog\/loreal-severs-ties-with-sca-swedish-forestry-giant-loses-another-global-client\/","title":{"rendered":"L\u2019Or\u00e9al Severs Ties with SCA \u2013 Swedish Forestry Giant Loses Another Global Client"},"content":{"rendered":"\n

L\u2019Or\u00e9al, the world\u2019s largest cosmetics company, has <\/strong>decided to terminate its sourcing of packaging materials from SCA<\/strong><\/a>. This marks the third global corporation in a short period to distance itself from the controversial Swedish forestry company. The ongoing boycott continues to send shockwaves through the Swedish forest industry.<\/strong><\/strong><\/p>\n\n

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Protests against SCA are intensifying. As activists demand an end to the logging of natural forests, global giants like L\u2019Or\u00e9al are now choosing to sever ties with the company.
Photo from SCA\u2019s Annual General Meeting last week.\u00a0(c)<\/strong> Will Rose \/ Greenpeace<\/strong><\/figcaption><\/figure>\n\n

L\u2019Or\u00e9al explains its decision by stating that SCA fails to meet the requirements of its internal policy for responsible and sustainable forestry. The company has announced that a total phase-out of all SCA products will be completed within two months. L\u2019Or\u00e9al follows in the footsteps of Nestl\u00e9<\/a> and Zalando<\/a>, both of whom recently severed ties citing the company\u2019s controversial logging practices.<\/p>\n\n

In recent years, SCA has faced intense criticism from environmental organizations and indigenous S\u00e1mi representatives for logging forests with high conservation values and for violations of Indigenous rights. This is the third high-profile global client SCA has lost in just five months. The NGOs Protect the Forest (Skydda Skogen)<\/strong> and Greenpeace<\/strong> argue that these departures signal a deep international crisis of credibility for the Swedish forestry model.<\/p>\n\n

\u2013 We are seeing strong market support for our demands as major players turn away from companies responsible for forest destruction. This is a clear signal to both the industry and the Swedish government: they must abandon the current trajectory if they wish to safeguard the reputation of Swedish industry. To date, government policy has focused solely on intensifying logging at the expense of biodiversity, the climate, S\u00e1mi rights, and democratic participation, says Daniel Rutschman, International Campaign Manager at Protect the Forest.<\/strong><\/p>\n\n

The Swedish Forest Agency recently published a report confirming the urgent need to halt all logging in remaining natural and continuity forests. The agency warns that these ecosystems will be entirely gone in just 26 years if current logging and conservation rates persist. In a previous report<\/a>, Protect the Forest identified SCA as the company likely responsible for the highest rate of logging in natural and continuity forests within the EU. Environmental groups have for years demanded a moratorium on logging these high-value forests<\/a>.<\/p>\n\n

\u2013 SCA has shown no ambition to increase protection of high-value forests or to slow down the logging of our last unprotected natural and old-growth forests. Until SCA implements changes that go beyond today\u2019s harmful ’business-as-usual’ approach, we can expect the trend of clients leaving the company to continue, says Karolina Carlsson, Forest Campaigner at Greenpeace Sweden<\/strong>.<\/p>\n\n

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SCA\u2019s logging of natural forests has come under intense scrutiny. L\u2019Or\u00e9al has confirmed it is phasing out the company due to a lack of sustainability. Image from an SCA clear-cut in V\u00e4sternorrland, Sweden.
(c) Skydda Skogen<\/strong><\/figcaption><\/figure>\n\n

Both Zalando and L\u2019Or\u00e9al purchase packaging from DS Smith<\/strong>, which in turn is one of SCA\u2019s major customers.<\/p>\n\n

\u2013 Two of DS Smith’s highest-profile clients have now chosen to distance themselves from SCA\u2019s controversial forestry. We expect DS Smith to take responsibility and sever its own ties with SCA as long as these blatant sustainability risks remain, Daniel Rutschman<\/strong> concludes.<\/p>\n\n

Background: A State of Emergency for Swedish Forests<\/strong><\/h3>\n\n