Activists send message to Kimberly-Clark employees in Roswell, Georgia

by Andrea

August 14, 2008

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!

Yesterday at the Kimberly-Clark (K-C) facility in Roswell, GA, several Greenpeace activists met the employee lunch crowd with a message of sustainability. The grounds of this facility, the largest of K-C’s office complexes, are picturesque, pristinely manicured, complete with a centrally located pond and jogging track. It was gorgeously landscaped (in fact, we even saw the care-crew) with flowers, shrubs, and, yes, trees. Lots of trees. Big, beautiful, arching canopies cast leafy shade upon the campus nestled in the northern Atlanta suburbs. Yes, it is ironic that the world’s largest producer of Kleenex tissues, with a known history of unsustainable logging practices, has a campus so populated with trees.

And it also seems ironic that time and time again, Greenpeace has to reiterate to K-C the importance of using wood that has been sustainability logged and incorporating recycled fiber into their products. Obviously, they see and appreciate the beauty of nature. They understand that their employees value a work environment connected to the natural world. Yet they are not willing to put this practice into their tissue making.  

So, using the landscape to our advantage, a crew of Greenpeace activists deployed a boat into the pond at this Georgia facility. The teamwork was seamless; the boat was floating in the pond in mere minutes. Three activists, Nate Stellhorn (Austin Frontline), Suzahn Ebrahimian (DC Frontline), and Sheila Hanley (Austin, former GOT, former Frontline) paddled to the center of the pond and deployed three banners while reading aloud, through a bull-horn, the case study Greenpeace put out of K-C’s mismanagement of the Kenogami Forest. Called Cut & Run, the case study exposes Kimberly-Clark’s 70-year history of sourcing fiber from the Kenogami Forest in Ontario, Canada, and tells the story of horrific forest degradation, social injustice towards indigenous tribes, and field reports of decreasing wolverine, caribou, and eagle populations — all the result of K-C producing their disposable products.

While the boat was deployed, several members of the team distributed fliers onto the cars of K-C execs. The fliers stated that producing tissues out of a limited resource is no longer acceptable or sustainable when products can be made containing recycled content. The fliers also invited K-C employees to ask their employer to be an environmental leader.

As the security was quite tight, six activists were brought to the Roswell Detention Center, but not before the message was delivered loud and clear, thanks to the bullhorns, that K-C needs to change its ways. The activists were tired and hungry by the time they were released from jail, but nonetheless happy and healthy.

We know deep down, somewhere, Kimberly-Clark cares about the environment. We saw it.

We are not deterred.

Until the ancient forests are protected,
Andrea

By Andrea

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