Fast Company Calls out Kleenex Greenwash


March 17, 2009

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to to find out more!

According Fast Company, Kimberly-Clark’s recognition by the EPA for the company’s energy use falls flat given Kimberly-Clark continues to wipe out massive expanses of ancient forests for products like Kleenex.  We fully agree and we couldn’t have said it better ourselves so here are a few excepts of the blog available here.

"It seems strange that a company which cuts down 200-year old greenhouse gas-absorbing trees should be praised for its reductions in greenhouse gas emissions. And if Kimberly-Clark can take the time to use sustainable energy, why can’t it use sustainable resources–i.e. recycled fiber? Because as we recently learned, soft, fluffy recycled tissues are possible."

"Sustainability shouldn’t be looked at in a vacuum–every aspect of Kimberly-Clark’s operations should be taken into account. We’re all for companies being justly recognized for their environmental efforts, but in this case, the EPA’s praise falls flat."

As Kimberly-Clark’s greenwash train picks up speed you can look for more posts from us on the truth behind the green screen.  

– Lindsey 





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