May 2, 2007
I arrived in Silicon Valley on April 16 ready to rock and roll on the Toxic Tech Tour. I was really excited to help the campaign in such a unique way. "You mean, you want me to drive around Cupertino and San Jose with a 7ft high skull made out of e-waste and talk about how much cooler it would be inf Apple eliminate toxins from its computers and implemented a global take back program?" I couldn’t believe what my team was asking me to do, but I was happy to do it.
During the past two weeks and after speaking to Apple employees, neighbors of Apple’s headquarters and even former schoolmates of Steve Jobs, I learned that not many people knew just how far behind Apple was in eliminating toxic chemicals than the rest of the industry. It was great for me, a die hard Apple user, to be part of a movement encouraging Apple to be better, to be more innovative, and to change a dirty industry into a clean, green one.
It has been a great two weeks. We showed up at San Jose Giants baseball games, San Jose State University’s Sustainability Week, and the Spring Festival at Guadelupe River and Park, not to mention about a half dozen other places. I even got to meet my favorite author, Tobias Wolff (awesome!), and talk about the campaign on a local radio show. How hot is that?
But what is even more hot than meeting my favorite author is what Steve Jobs said today in a post titled: A Greener Apple.
The introduction reads like this:
‘It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.’
The rest of the post goes into all the ways Apple is going green and greener than some other companies. Since August of 2006 they have been ranked as 2.7 out of a possible 10 on our Guide to Greener Electronics and now with all this they will be ranked a 5. And I feel a little better about listening to my iPod and using my ibook.
Apple still isn’t the greenest, which is kind of disappointing to someone who has grown up learning about computers on all those pretty Apple products. It would be really cool if Steve announced that they will be taking back their products in every country they sell them.
Of course it isn’t Greenpeace’s style to not follow through . . . so I will continue to work with Apple users in encouraging Apple to go green . . to the core.