Greenpeace: 2 Toilet Paper Dog-Bus: 0
by Rolf Skar
April 20, 2008
Tissue giant Kimberly-Clark is spending $100 million on advertising to sell more Cottonelle toilet paper. They’ve got some problems though. First, Cottonelle has no recycled content and is made from ancient forests. Second, their advertising campaign is ludicrously silly. Someone decided a weird-looking dog-bus wearing a fake cable knit sweater should tour cities across North America to encourage people to “be kind to their behind” and buy Cottonelle toilet paper. Seriously.
I’m not the only one who thinks the toilet-paper peddling dog-bus looks like the “Mutt Cutts” van from the Dumb and Dumber movie. Can you tell which one is which? Hint: the Mutt Cutts van looks less goofy! Here it is: Mutt Cutts vs. “Mutt Butts.”
If you read this blog, you’ll know that Greenpeace greeted the toilet paper dog-bus on its first tour stop in New York City. When it showed up in Philly, we were there again!
This time the mutant dog-bus was parked across from Independence Hall in Philadelphia. Cottonelle-hawking marketers were inviting passersby to come aboard the bus to sit in a fake beach scene, (complete with sand and plastic drinks) and engage with spandex-clad trainers about rump exercises. Remember, I’m not making this up!
Our activists changed their plans, unfurling a bright yellow “Forest Crime Scene” banner in front of the dog-bus. The activists then began outreach to passersby, beating Kimberly-Clark at its own game. Hundreds of people learned about Cottonelle’s connection to ancient forest destruction. Ouch!
So far it’s Greenpeace 2, Mutt Butts bus: 0. Stay tuned to the Treehuggers blog for more news!