Plastic packaging production is predicted to quadruple by 2050 and the plastics peak only to be hit by 2100. Predictions clearly call for reduction of plastics at the beginning of the value chain by skipping single-use plastics in the first place. Today only 2% of plastic packaging is recycled closed-loop. Even in a best-case scenario where 53% of plastics are recycled closed-loop (which would half the need for virgin plastic packaging material) plastic production still doubles by 2050. Recycling only slows down the growth rate. With plastic packaging estimated in having a major share of plastics leakage into the ocean, we clearly see that recycling is important, but not closing the tap of plastic pollution. © Zero Waste Living Lab by enviu.