To make environmental change in the world, Greenpeace employs the tactic of “market-based campaigning.” From candy bar companies to tissue giants, we identify how an industry is impacting the planet and what they have to do to change. Then we bug the heck out of that company until they agree to stop cutting down rainforest, burning coal, dumping toxic chemicals or overfishing critical marine species.
We were thrilled to read thisBusiness Insiderarticle from writer Aaron Gellunpacking Greenpeace’s history and why we choose the markets approach to make change.
