Greenpeace Responds to “A Greener Apple”

July 6, 2010

Apple Computers, Inc. has publicly declared its new environmental commitment, “A Greener Apple,” on its website, at http://www.apple.com/hotnews/agreenerapple/. The announcement would elevate Apple’s score on Greenpeace’s ‘Guide to Greener Electronics,’ which will be updated in June, to approximately a 5 (from a previous score of 2.7) out of 10 points. Below is Greenpeace’s response to this announcement.

Apple has decided to bring us closer
to the greener apple that Mac users all over the world have been
asking for.

Apple’s new commitment to
environmental transparency and the phase out of the worst chemicals
in its product range are genuine steps forward. We look forward to
Apple going further to green their existing products, to get
non-toxic products on the market, and to announce a worldwide
take-back and responsible reuse/recycling policies. We will
continue to work with Apple users to ask Apple to do just that.

We have seen the enthusiasm with
which Apple fans have greeted this campaign, and they have made
clear what they want– an Apple which is not just green skin-deep,
but green to the core. Greenpeace is asking that Apple re-use or
recycle its products at the end of their lifecycles and not allow
them to end up in scrap yards or add to the mountains of e-waste
that the electronics industry has created. Apple must begin to
address these growing problems to ensure that the workers and
children of Asia and many developing nations no longer face the
unnecessary environmental and health dangers posed by the high-tech
industry’s waste.

Our work is not over until Apple
users get that. We look forward to working with the new, greener
Apple in future – toward the greening of the entire electronics
industry.

VVPR info: [email protected]

Exp. contact date: 2007-06-02 00:00:00

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