Our new Recycled Tissue and Toilet Paper Guide is out now!

by Mike Gaworecki

February 23, 2009

Update: Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to to find out more!

We’re well into cold and flu season by now, meaning lots of tissues are no doubt getting used and thrown away every day. We’ve been working for years to let folks know that they should not use Kimberly-Clark products—like Kleenex, Scott, Cottonelle, and Viva, among other brands—because the company is literally wiping away ancient forests to make their disposable products.

We’ve asked you to avoid K-C’s brands, and now we’d like to tell you which products you can use with a guilt-free conscience. Brands like Green Forest, Seventh Generation, and 365 are made from recycled material, aren’t wiping away ancient forests, and don’t use toxic chlorine compounds. Find more brands that are recommended, which can do better, and which should be avoided at all costs in our Recycled Tissue and Toilet Paper Guide. Flip through it online or print it out and keep it in your wallet, purse, or fanny pack. It’ll come in handy when you’re at the store.

And if you want to help us get the word out, post this neat little widget anywhere you can—your Facebook or MySpace profile, your blog or website. Click the "Share" button in the lower right-hand corner to grab the embed code or to add it to your preferred social network with the click of a button. So easy!

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