by Rolf Skar
March 13, 2008
If you’re a parent with school age children, a student, or a teacher, there’s a new way you can stand up for ancient forests: make your school Kleenex Free.
If you’ve participated in our Kleercut campaign before, you know tissue giant Kimberly-Clark, the maker of Kleenex, Cottonelle, Scott, Viva and other products, destroys ancient forests to make its disposable tissues. Flushing away ancient forests doesn’t make sense – a grade school student could tell you that!
Of particular concern is the Canadian Boreal forest – the largest ancient forest left in North America. Kimberly-Clark has a long history of gobbling up ancient forests in the Boreal to make its throw-away products. In the process they’re chopping apart habitat for woodland caribou, wolverines, songbirds and many other animals. They’re also cutting into the largest storehouse of carbon on land – something we can’t afford to do if we want to curb global warming.
People are also affected. About 80% of Canada’s native First Nations are dependent on the Boreal forest for their livelihood and cultural survival. Many parts of the Boreal are being logged without their input or consent.
So, Kimberly-Clark is earning a failing grade in a lot of basic subjects. Thankfully, there are plenty of high quality forest friendly tissue products to choose from. Check out our tissue buying guide to learn more.
The other good news is that there are new ways for students, parents and school faculty to teach Kimberly-Clark a lesson.
You can show Kimberly-Clark how you feel about forest destruction. We’ve unveiled a new online tool so you can send a photo message directly to the company.
Start your own Kleenex Free Schools project today by downloading our new toolkit – a resource guide with tips and info to help you make your school more forest friendly.
All of this and more is available on our new website.
Click here to spread the word to friends, family and colleagues. If we work together, we can help Kimberly-Clark finally earn a passing grade!