Wall*E + Kleenex = Iron*E
by Daniel Kessler
August 21, 2008
There’s a secret that Kimberly-Clark does not want you to know: Every Kleenex tissue is made from ancient forests. In fact, the tissues contain no recycled fiber at all. None. Instead, Kleenex is made from trees up to 180 years old cut from ancient forests that are up to 10,000 years old. These forests are home to eagles, bears, foxes and endangered caribou that are losing more habitat with every box of Kleenex bought.
Despite mounting pressure Kleenex’s parent company, the Kimberly-Clark Corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut Endangered forest, including North America’s Boreal Forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears, to make products that are flushed down the toilet or thrown away.
We made an animation with famous artist Mark Fiore to show just how ridiculous Kimberly-Clark’s new partnership with Pixar is. They’re making Kleenex boxes with Wall-E on the side, nevermind that the film was about destroying the earth. Enjoy!