Wiping your nose sustainably
by Lindsey Allen
February 18, 2009
Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!
I know it’s a funny concept to consider, the sustainability of the tissue you use to wipe your nose. But the humor wears off pretty quick once you realize that the company that makes Kleenex brand tissues is wiping out vast expanses of ancient forests for tissues we will use once and then throw away.
We have worked on the Kleercut campaign for ages now, so I imagine the humor is long gone for most of us. To everyone that has helped us pressure the makers of Kleenex to protect ancient forests like the North American Boreal, let me just say that we here at Greenpeace are very grateful for your support. With this post, I’m going to answer the question I’m asked by concerned individuals and activists more than any other: If Kleenex should be avoided until they protect forests and use recycled content, then what should I buy?
The answer: there are a lot of good choices to choose from! So we have made it easy for you to find the products most available at your grocery store by creating the Greenpeace Recycled Tissue and Toilet Paper Guide. Now you can scan the guide online or print the pocket version and carry it with you to the store. Not only will the guide compare most major brands of tissue, toilet paper, paper towels, and paper napkins, but the guide can also be shown to the manager at your local store if they are interested in carrying environmentally friendly paper products.
I hope this gives you all a nice and easy way to blow your nose without wiping out forests. If you find a brand you are curious about or if you have another pressing question about our work to protect the Boreal and reform Kimberly-Clark, you can email us at firstname.lastname@example.org.
Here’s another one for the trees!