{"id":10499,"date":"2024-11-21T17:33:32","date_gmt":"2024-11-21T17:33:32","guid":{"rendered":"https:\/\/www-prod.greenpeace.org\/usa\/?page_id=10499"},"modified":"2025-07-02T07:38:38","modified_gmt":"2025-07-02T07:38:38","slug":"como-evaluamos-marcas-atun","status":"publish","type":"page","link":"https:\/\/www.greenpeace.org\/usa\/oceans\/guia-atun-enlatado\/como-evaluamos-marcas-atun\/","title":{"rendered":"C\u00f3mo evaluamos las marcas de at\u00fan"},"content":{"rendered":"\n<p>Greenpeace obtuvo la informaci\u00f3n para la evaluaci\u00f3n de las marcas a trav\u00e9s de una combinaci\u00f3n de las respuestas de las empresas a un cuestionario estandarizado, informaci\u00f3n recibida por correspondencia, informaci\u00f3n disponible p\u00fablicamente, as\u00ed como informaci\u00f3n recabada directamente sobre los propios productos gracias a voluntarios y voluntarias de Greenpeace en los supermercados. Evaluamos a las empresas y sus marcas a base de los siguientes criterios fundamentales:<\/p>\n\n<section class=\"block accordion-block wp-block-planet4-blocks-accordion is-style-light\"><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Pol\u00edtica de sostenibilidad\">Pol\u00edtica de sostenibilidad<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfLa empresa tiene por escrito su pol\u00edtica de sostenibilidad y equidad, con requisitos para el abastecimiento del at\u00fan definidos claramente y abordando las cuestiones fundamentales resumidas abajo?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Estado de las especies de at\u00fan\">Estado de las especies de at\u00fan<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfEl at\u00fan proviene de poblaciones en buena salud que no sufren de sobrepesca y no son pescadas hasta un punto m\u00e1s all\u00e1 de su habilidad natural de recuperarse?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Trazabilidad\">Trazabilidad<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfEl at\u00fan es rastreable del mar al supermercado? \u00bfHay inspecciones para asegurar que la informaci\u00f3n es acertada?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"M\u00e9todos de pesca utilizados\">M\u00e9todos de pesca utilizados<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfEl at\u00fan es pescado con m\u00e9todos que evitan la captura accidental de otros animales marinos como los tiburones, tortugas y at\u00fan joven? \u00bfO es capturado con m\u00e9todos de pesca poco selectivos, tal como los palangreros industriales o redes de cerco con dispositivos de congregaci\u00f3n de peces (FADs)?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Etiquetado e informaci\u00f3n al consumidor\">Etiquetado e informaci\u00f3n al consumidor<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfQu\u00e9 tan f\u00e1cil es que los clientes sepan qu\u00e9 hay en la lata de at\u00fan? \u00bfPueden encontrar informaci\u00f3n adicional sobre el producto con facilidad?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Apoyo a las reservas marinas y promoci\u00f3n del cambio industrial\">Apoyo a las reservas marinas y promoci\u00f3n del cambio industrial<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfLos proveedores de at\u00fan evitan las reservas marinas propuestas y existentes? \u00bfLa empresa es proactiva para mejorar la industria pesquera, reducir sus impactos negativos y abordar los desaf\u00edos a los que se enfrentan nuestros oc\u00e9anos?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Compromiso con pr\u00e1cticas laborales \u00e9ticas a lo largo de la cadena de suministro\">Compromiso con pr\u00e1cticas laborales \u00e9ticas a lo largo de la cadena de suministro<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfLa empresa conoce qui\u00e9n captura su at\u00fan y c\u00f3mo se le trata? \u00bfEst\u00e1 comprometida a asegurarse del bienestar de los trabajadores a lo largo de su cadena de suministro? \u00bfLa empresa trabaja activamente para detener el trabajo forzado?<\/p><\/div><\/div><div class=\"accordion-content\"><div class=\"accordion-headline\" name=\"Evitaci\u00f3n de productos ilegales o no regulados\">Evitaci\u00f3n de productos ilegales o no regulados<\/div><div class=\"panel panel-hidden\"><p class=\"accordion-text\">\u00bfLa empresa puede garantizar que su cadena de suministro de at\u00fan no incluye operadores de barcos que participan en actividades ilegales que da\u00f1an al manejo de las pesquer\u00edas y agravan la crisis de sobrepesca?<br><br><\/p><\/div><\/div><\/section>\n\n<p><a href=\"https:\/\/www.greenpeace.org\/usa\/oceans\/guia-atun-enlatado\/\" data-type=\"link\" data-id=\"https:\/\/www.greenpeace.org\/usa\/oceans\/guia-atun-enlatado\/\">Lee la gu\u00eda.<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre qu\u00e9 consideramos cuando evaluamos las diferentes marcas de at\u00fan para ayudarte a elegir la mejor opci\u00f3n para ti y para el medio ambiente.<\/p>\n","protected":false},"author":102,"featured_media":8764,"parent":10491,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"ep_exclude_from_search":false,"p4_hide_page_title_checkbox":"","p4_title":"","p4_subtitle":"","p4_description":"","background_image_id":"","background_image":"","p4_button_title":"","p4_button_link":"","p4_button_link_checkbox":"","p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[236],"tags":[171,26,189],"class_list":["post-10499","page","type-page","status-publish","has-post-thumbnail","hentry","category-sustainable-seafood-cat","tag-seafood","tag-oceans","tag-tuna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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