{"id":5322,"date":"2011-04-03T00:00:00","date_gmt":"2011-04-03T00:00:00","guid":{"rendered":"http:\/\/www-prod.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/"},"modified":"2024-11-19T22:54:23","modified_gmt":"2024-11-19T22:54:23","slug":"kleercut-kimberly-clark-commits-to-end-deforestation","status":"publish","type":"page","link":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/","title":{"rendered":"Kleercut: Kimberly-Clark Commits to End Deforestation"},"content":{"rendered":"<p><span class='p4subtitle'>How people power stopped clearcut logging in Canada\u2019s boreal forests<\/span><br \/><span class='p4descriptive_paragraph'>The campaign that caused an industry giant to adopt sustainable logging practices, protecting the boreal forest and setting a precedent for forest conservation around the world. <\/span><\/p>\n<h2>Clearcut Logging Is Unsustainable<\/h2>\n<p>The Canadian boreal forest is an ancient forest, its multi-story trees allowed to flourish untouched for hundreds of years. 3 million square kilometers of woodland have resulted in a delicate ecosystem that serves as home for an array of critters. Clearcut logging is the complete removal of all trees in a given area, a practice that can be devastating to people and animals alike.<\/p>\n<p>The Natural Resources Defense Council has described clearcutting as \u201c<a href=\"http:\/\/www.nrdc.org\/land\/forests\/fcut.asp\">an ecological trauma that has no precedent in nature except for a major volcanic eruption.<\/a>\u201d According to a study titled \u201c<a href=\"http:\/\/www.borealbirds.org\/sites\/default\/files\/pubs\/report-full.pdf\">The Carbon the World Forgot<\/a>,\u201d boreal forests contain 703 gigatons of carbon, while the world&#8217;s tropical forests contain 375. The boreal needs to be maintained, but for years Kimberly-Clark\u2019s clearcut logging practices did just the opposite.<\/p>\n<p>Clearcutting is cheaper for logging companies, which means less overhead and more profit for corporations. This is no excuse for Kimberly-Clark to support unsustainable practices from loggers that auditors discovered leaving more than one million cubic meters of trees cut and left to rot on logging roads in the Kenogami Forest of Northern Canada.<\/p>\n<h2>Introducing the Kleercut Campaign<\/h2>\n<p>In 2004, we initiated the Kleercut Campaign. A public relations assault was waged on multiple fronts. Activists crashed a stockholder\u2019s meeting by distributing pamphlets titled \u201cKimberly Clark: Investing in Forest Destruction,\u201d and setting up a \u201cForest Crime Scene\u201d outside of Kimberly-Clark\u2019s headquarters. These creative ways of getting the public\u2019s attention galvanized support and rallied supporters to join the fight against deforestation.<\/p>\n<h2>The Boreal Day of Action Goes Global<\/h2>\n<p>On November 3, 2005, a grassroots campaign culminated in the \u201cBoreal Day of Action,\u201d with 350 events in 200 cities spanning the U.S. and Canada. There were demonstrations outside Kimberly-Clark facilities across the globe, including in New York City, Toronto, London, and Hamburg.<\/p>\n<p>This advertisement showed up in the New York Times, attacking Kimberly-Clark in its most vulnerable place\u2014their flagship brand, Kleenex.<\/p>\n<h2>Corporate America Throws Its Support Behind Boreal with the Forest Friendly 500<\/h2>\n<p>As Kimberly-Clark refused to budge, the movement to stop deforestation gained in momentum and allies. We started the Forest Friendly 500 initiative, asking businesses to pledge to stop wiping away Canada\u2019s boreal forests by replacing their Kleenex brand facial tissues with a different brand that uses more recycled tissue.<\/p>\n<p>Activists continued direct action; they blockaded Kimberly-Clark mills and staged events in front of various Kimberly-Clark buildings. In 2009, we released the \u201cRecycled Tissue and Toilet Paper Guide,\u201d which was later complemented with an app buying guide.<\/p>\n<h2>Kleercut Case Closed: Kimberly-Clark Adopts Zero Deforestation Policy<\/h2>\n<p>After several years of effort from thousands of supporters across the globe, Kimberly-Clark outlined a sourcing strategy that makes it an industry leader in sustainable logging practices. It set a 2011 goal to have 40 percent of the fiber in North American tissue products either recycled or certified by the Forest Stewardship Council\u2014a 71 percent increase from 2007 levels.<\/p>\n<p>More importantly, their demand to logging companies for sustainably logged outpaced production. This meant logging companies themselves were forced to shift toward more environmentally friendly forms of acquiring timber, leading to less deforestation in the entire industry. It set precedent for a higher standard of sustainable logging, while sending big business a message that consumers are willing to choose with their wallets when it comes to protecting the environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How people power stopped clearcut logging in Canada\u2019s boreal forestsThe campaign that caused an industry giant to adopt sustainable logging practices, protecting the boreal forest and setting a precedent for forest conservation around the world. Clearcut Logging Is Unsustainable The Canadian boreal forest is an ancient forest, its multi-story trees allowed to flourish untouched for [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":6709,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"ep_exclude_from_search":false,"p4_hide_page_title_checkbox":"","p4_title":"","p4_subtitle":"","p4_description":"","background_image_id":"","background_image":"","p4_button_title":"","p4_button_link":"","p4_button_link_checkbox":"","p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[232,268],"tags":[],"class_list":["post-5322","page","type-page","status-publish","has-post-thumbnail","hentry","category-canadian-boreal","category-victories-cat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kleercut: Kimberly-Clark Commits to End Deforestation - Greenpeace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kleercut: Kimberly-Clark Commits to End Deforestation\" \/>\n<meta property=\"og:description\" content=\"How people power stopped clearcut logging in Canada\u2019s boreal forestsThe campaign that caused an industry giant to adopt sustainable logging practices, protecting the boreal forest and setting a precedent for forest conservation around the world. Clearcut Logging Is Unsustainable The Canadian boreal forest is an ancient forest, its multi-story trees allowed to flourish untouched for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenpeace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeaceusa\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T22:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@greenpeaceusa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/\",\"url\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/\",\"name\":\"Kleercut: Kimberly-Clark Commits to End Deforestation - Greenpeace\",\"isPartOf\":{\"@id\":\"https:\/\/www.greenpeace.org\/usa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg\",\"datePublished\":\"2011-04-03T00:00:00+00:00\",\"dateModified\":\"2024-11-19T22:54:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#primaryimage\",\"url\":\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg\",\"contentUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.greenpeace.org\/usa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kleercut: Kimberly-Clark Commits to End Deforestation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.greenpeace.org\/usa\/#website\",\"url\":\"https:\/\/www.greenpeace.org\/usa\/\",\"name\":\"Greenpeace USA\",\"description\":\"Greenpeace\",\"publisher\":{\"@id\":\"https:\/\/www.greenpeace.org\/usa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.greenpeace.org\/usa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.greenpeace.org\/usa\/#organization\",\"name\":\"Greenpeace USA\",\"url\":\"https:\/\/www.greenpeace.org\/usa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/usa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/cd951b96-greenpeace-logo-1.png\",\"contentUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/cd951b96-greenpeace-logo-1.png\",\"width\":299,\"height\":51,\"caption\":\"Greenpeace USA\"},\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/usa\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/greenpeaceusa\",\"https:\/\/x.com\/greenpeaceusa\",\"https:\/\/www.instagram.com\/greenpeaceusa\/\"],\"description\":\"Greenpeace USA is committed to transforming the country\u2019s unjust social, environmental, and economic systems from the ground up to address the climate crisis, safeguard our planet for future generations, advance racial justice, and build an economy that puts people over profits.\",\"email\":\"connect@greenpeace.us\",\"telephone\":\"1-800-722-6995\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kleercut: Kimberly-Clark Commits to End Deforestation - Greenpeace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/","og_locale":"en_US","og_type":"article","og_title":"Kleercut: Kimberly-Clark Commits to End Deforestation","og_description":"How people power stopped clearcut logging in Canada\u2019s boreal forestsThe campaign that caused an industry giant to adopt sustainable logging practices, protecting the boreal forest and setting a precedent for forest conservation around the world. Clearcut Logging Is Unsustainable The Canadian boreal forest is an ancient forest, its multi-story trees allowed to flourish untouched for [&hellip;]","og_url":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/","og_site_name":"Greenpeace","article_publisher":"https:\/\/www.facebook.com\/greenpeaceusa","article_modified_time":"2024-11-19T22:54:23+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@greenpeaceusa","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/","url":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/","name":"Kleercut: Kimberly-Clark Commits to End Deforestation - Greenpeace","isPartOf":{"@id":"https:\/\/www.greenpeace.org\/usa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#primaryimage"},"image":{"@id":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg","datePublished":"2011-04-03T00:00:00+00:00","dateModified":"2024-11-19T22:54:23+00:00","breadcrumb":{"@id":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#primaryimage","url":"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg","contentUrl":"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/8477149e-gp014js_web_size_with_credit_line.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.greenpeace.org\/usa\/kleercut-kimberly-clark-commits-to-end-deforestation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.greenpeace.org\/usa\/"},{"@type":"ListItem","position":2,"name":"Kleercut: Kimberly-Clark Commits to End Deforestation"}]},{"@type":"WebSite","@id":"https:\/\/www.greenpeace.org\/usa\/#website","url":"https:\/\/www.greenpeace.org\/usa\/","name":"Greenpeace USA","description":"Greenpeace","publisher":{"@id":"https:\/\/www.greenpeace.org\/usa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.greenpeace.org\/usa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.greenpeace.org\/usa\/#organization","name":"Greenpeace USA","url":"https:\/\/www.greenpeace.org\/usa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/usa\/#\/schema\/logo\/image\/","url":"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/cd951b96-greenpeace-logo-1.png","contentUrl":"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/cd951b96-greenpeace-logo-1.png","width":299,"height":51,"caption":"Greenpeace USA"},"image":{"@id":"https:\/\/www.greenpeace.org\/usa\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/greenpeaceusa","https:\/\/x.com\/greenpeaceusa","https:\/\/www.instagram.com\/greenpeaceusa\/"],"description":"Greenpeace USA is committed to transforming the country\u2019s unjust social, environmental, and economic systems from the ground up to address the climate crisis, safeguard our planet for future generations, advance racial justice, and build an economy that puts people over profits.","email":"connect@greenpeace.us","telephone":"1-800-722-6995"}]}},"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/pages\/5322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/comments?post=5322"}],"version-history":[{"count":1,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/pages\/5322\/revisions"}],"predecessor-version":[{"id":9586,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/pages\/5322\/revisions\/9586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/media\/6709"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/media?parent=5322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/categories?post=5322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/usa\/wp-json\/wp\/v2\/tags?post=5322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}