{"id":6263,"date":"2020-09-18T00:00:00","date_gmt":"2020-09-18T00:00:00","guid":{"rendered":"http:\/\/www-prod.greenpeace.org\/usa\/storytelling-101\/"},"modified":"2024-11-20T17:08:53","modified_gmt":"2024-11-20T17:08:53","slug":"storytelling-101","status":"publish","type":"page","link":"https:\/\/www.greenpeace.org\/usa\/storytelling-101\/","title":{"rendered":"Storytelling 101"},"content":{"rendered":"\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-pattern-p4-page-header is-style-parallax\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/838114cd-gp0stqp4j-1024x664.jpg\" alt=\"\u2018Resist&quot; Light Graffiti at the White House in Washington D.C. \u00a9 Vicki DaSilva \/ Greenpeace\" sizes=\"auto, (min-width: 601px) 50vw, 100vw\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/838114cd-gp0stqp4j.jpg 1200w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/838114cd-gp0stqp4j-300x195.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/838114cd-gp0stqp4j-1024x664.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/838114cd-gp0stqp4j-768x498.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/838114cd-gp0stqp4j-510x331.jpg 510w\" class=\"wp-image-6583 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-background-color has-background\">Toolkit: Storytelling 101<\/h1>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"intro\">Intro<\/h2>\n\n<p>There\u2019s no better way to amplify the struggles our communities are going through than using social media \u2014 especially during these uncertain times.<\/p>\n\n<p><strong>This toolkit will discuss&nbsp;<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>How to build your own \u2018Lucha Ambiental\u2019 story<\/li>\n\n\n\n<li>How to support friends, family, volunteers to do the same.\u00a0<\/li>\n\n\n\n<li>How to develop our own stories will help amplify our community\u2019s stories around environmental injustices.<\/li>\n<\/ul>\n\n<p><strong>Watch the Story of self training below:<\/strong><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create your Lucha Ambiental (Environmental Fight) Story\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8jLPHcaQIWE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"puntos-b\u00e1sicos\">The basics<\/h2>\n\n<p><strong>Why tell stories?<\/strong><\/p>\n\n<p>The shortest distance between two people is a story.&nbsp;<\/p>\n\n<p><strong>What is your story?<\/strong><\/p>\n\n<p><strong>A character tells a story.<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Beginning (introduction)<\/li>\n\n\n\n<li>Middle (struggle, conflict, tension)<\/li>\n\n\n\n<li>Climax (point of highest intensity in the story)<\/li>\n\n\n\n<li>End (desire for resolution, work through the conflict)<\/li>\n<\/ul>\n\n<p><strong>The audience follows the journey because they want to see the character overcome the conflict<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"352\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7ada1c23-plot-diagram.png\" alt=\"\" class=\"wp-image-6588\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7ada1c23-plot-diagram.png 600w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7ada1c23-plot-diagram-300x176.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7ada1c23-plot-diagram-510x299.png 510w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<p><strong>What\u2019s your story?&nbsp;<\/strong>Find a friend to listen to your story.<\/p>\n\n<p><strong>Think.&nbsp;<\/strong>Gather your thoughts and think about YOUR \u2018Lucha Ambiental\u2019 story.<\/p>\n\n<p><strong>Share.&nbsp;<\/strong>Talk about your \u2018Lucha Ambiental\u2019 (Environmental Fight) story\u2013 why are you fighting for the climate?&nbsp;<\/p>\n\n<p><strong>Respond.&nbsp;<\/strong>Ask your friend to point out where they heard the beginning, the middle (climax), and the end.<\/p>\n\n<p><strong>Why is it important for us to share our stories?&nbsp;<\/strong><\/p>\n\n<p>Storytellers have the power to change the world. The election is the beginning of the fight to pass a Green New Deal. Choosing a movable candidate in the White House is the first step in setting ourselves up for a green, peaceful, and just future.<\/p>\n\n<p><strong>What can you say in your recording?&nbsp;<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201cIn order for our community to have a chance at a just and healthy future we must vote.\u201d<\/li>\n\n\n\n<li>\u201cWe need a leader that cares about my community\u2019s well being, and that will fight for a Green New Deal.\u201d<\/li>\n\n\n\n<li>\u201cLet\u2019s vote for a Climate Leader.\u201d<\/li>\n<\/ul>\n\n<p><strong>Why are we doing this?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Power to our communities.<\/li>\n\n\n\n<li>A platform for our voices<\/li>\n\n\n\n<li>Mobilize the masses to the polls.<\/li>\n\n\n\n<li>Elect a President that will fight for a just, healthy, and safe future for all.<\/li>\n<\/ul>\n\n<p><strong>What kinds of stories?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Stories of personal and collective power<\/li>\n\n\n\n<li>We are leading the way<\/li>\n\n\n\n<li>There is joy and beauty here<\/li>\n\n\n\n<li>Imagining the future that we want to see<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"-comparte-tu-historia\">Share your Story<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/058fe87f-jaque-fragua-blog-story-banner-1024x683.jpg\" alt=\"\" class=\"wp-image-1627\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/058fe87f-jaque-fragua-blog-story-banner-1024x683.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/058fe87f-jaque-fragua-blog-story-banner-300x200.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/058fe87f-jaque-fragua-blog-story-banner-768x512.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/058fe87f-jaque-fragua-blog-story-banner-510x340.jpg 510w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/058fe87f-jaque-fragua-blog-story-banner.jpg 1499w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><strong>What I would like for you all to do&nbsp;before&nbsp;recording your stories, is:<\/strong><\/p>\n\n<p><strong>Write your story<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use Google Document to write your story\u00a0<\/li>\n\n\n\n<li>Share it with\u00a0<strong><a href=\"mailto:volunteer.us@greenpeace.org\" target=\"_blank\" rel=\"noreferrer noopener\">volunteer.us@greenpeace.org<\/a><\/strong><\/li>\n<\/ul>\n\n<p><strong>How to record<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use Google Hangouts or Zoom to record<\/li>\n\n\n\n<li>Or you can use your phone, but make sure to rotate it to landscape\u00a0<\/li>\n\n\n\n<li>You can also have someone hold your phone<\/li>\n\n\n\n<li>Make sure to LOOK at your LENS, NOT the SCREEN<\/li>\n<\/ul>\n\n<p><strong>Share the video with us!&nbsp;<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Sign this\u00a0<strong><a href=\"https:\/\/docs.google.com\/document\/d\/1cYxBGPrC-G5VrENkV5SeiMrmNFEFHJ725oSjJSiPlXs\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">release form<\/a><\/strong>\u00a0so we can your story &amp; email it to\u00a0<strong><a href=\"mailto:volunteer.us@greenpeace.org\">volunteer.us@greenpeace.org<\/a>\u00a0<\/strong><\/li>\n\n\n\n<li>Share it to\u00a0<strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/166bklY3N-H2EVcb1bT15pqYIQFXmjPDw?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">this drive<\/a><\/strong>.<\/li>\n<\/ol>\n\n<p><strong>Need help uploading your video to Google Drive?&nbsp;<\/strong>On your iPhone or iPad, open the Google Drive app.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Tap\u00a0<strong>Add<\/strong>\u00a0.<\/li>\n\n\n\n<li>Tap\u00a0<strong>Upload<\/strong>.<\/li>\n\n\n\n<li>Find and tap the files you want to\u00a0<strong>upload<\/strong>. To\u00a0<strong>upload<\/strong>\u00a0photos or\u00a0<strong>videos<\/strong>, tap the photos and\u00a0<strong>videos<\/strong>\u00a0you want and tap\u00a0<strong>Upload<\/strong>.<\/li>\n\n\n\n<li>Upload to\u00a0<strong><a href=\"https:\/\/drive.google.com\/drive\/folders\/166bklY3N-H2EVcb1bT15pqYIQFXmjPDw?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">this folder<\/a><\/strong>.<\/li>\n\n\n\n<li>Let us know if you would like us to tag you in the comments or post.<\/li>\n<\/ol>\n\n<p><strong>Share it to the world via Twitter, Instagram, Facebook, TikTok<\/strong><\/p>\n\n<p><strong>Make sure to make your posts are PUBLIC.&nbsp;<\/strong>This will make it accessible and allow others to share.<\/p>\n\n<p><em>If you want to keep your account private, consider making a public account for activism purposes \u2014&nbsp;just like having an email for spam.&nbsp;<\/em><\/p>\n\n<p><strong>Allow us to find you! And help your post go viral by using these hashtags&nbsp;<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>#MyEnvironmentalFight<\/strong><\/li>\n\n\n\n<li><strong>#MiLuchaAmbiental<\/strong><\/li>\n\n\n\n<li><strong>#Vote2020<\/strong><\/li>\n<\/ul>\n\n<p><strong>If you have any problems email us at&nbsp;<a href=\"mailto:volunteer.us@greenpeace.org\">volunteer.us@greenpeace.org<\/a><\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"timeline\">Timeline<\/h2>\n\n<p><strong>The next couple of weeks will be about creating your story. Sept. 18-Oct. 2.<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>If you need support don\u2019t worry, we are here to help<\/li>\n\n\n\n<li>Valentina has offered to look over your stories, give feedback, and make it look pretty.\u00a0<\/li>\n<\/ul>\n\n<p><strong>Between October 5-16<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We would like for organizers to host calls with friends and family and a small group of volunteers\n<ul class=\"wp-block-list\">\n<li>Set-up dates and times on the Volunteer Calendar for your call(s)<\/li>\n\n\n\n<li>Help them create their story of self<\/li>\n\n\n\n<li>Show them how to amplify and share with Greenpeace USA<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p><strong>Between October 19-Nov.3<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>We Launch on Social<\/li>\n\n\n\n<li>Greenpeace USA will amplify<\/li>\n\n\n\n<li>Planeta G will share on one of their episodes<\/li>\n<\/ul>\n\n<p><strong>The first week of November<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Let\u2019s debrief\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"inspiration-\">Inspiration<\/h2>\n\n<p><strong>Adolfina Garcia, one of the most amazing people we have ever known talks about her story suing an oil company<\/strong><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Faces of Change: Adolfina Garcia (Peru)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xtV5UFwFRBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><strong>Kelsey Juliana telling her story on one of the Greenpeace ships.\u00a0<\/strong><div><span style=\"font-weight: 700; color: dimgrey;\"><\/span><\/div><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Arctic Sunrise Climate Stories: Kelsey Juliana\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CfDKeFl9Jds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><strong>Greenpeace\u2019s Valentina Stackl in My-So Called Jewish Life<\/strong><div><span style=\"font-weight: 700; color: dimgrey;\"><\/span><\/div><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Valentina Stackl in My-So Called Jewish Life on December 13, 2015\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d3eKMg5BvbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"stay-in-the-loop-and-join-future-calls\">Stay in the loop and Join future calls<\/h2>\n\n<p>We wouldn\u2019t be able to amplify the environmental injustices happening to our communities without your support.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reach out to us in slack if you have any questions<\/li>\n\n\n\n<li>If you don\u2019t have a slack account yet, use this\u00a0<strong><a href=\"https:\/\/rebrand.ly\/GPslack\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/strong>.\u00a0<\/li>\n<\/ul>\n\n<p>Make sure you are following our channel on Slack:&nbsp;<a href=\"https:\/\/gpvolunteers.slack.com\/archives\/C0158KELBPH\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Greenpeace Unidxs<\/strong>&nbsp;<\/a>\u2014&nbsp;which is a bilingual channel that is focusing on organizing and mobilizing the Latinx community as well as pushing our Environmental Fight Stories.&nbsp;<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Check out our other volunteer calls \u2014 including team trainings and the 2020 leader training series \u2014 in our\u00a0<strong><a href=\"https:\/\/www.greenpeace.org\/usa\/volunteer-call-calendar\/\">volunteer event calendar!<\/a><\/strong><\/li>\n\n\n\n<li>Join our\u00a0<a href=\"http:\/\/bit.ly\/GPslack\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Greenpeace slack<\/strong><\/a>\u00a0to talk with other Greenpeace volunteers, ask questions and be the first to hear about new opportunities to take action.<\/li>\n\n\n\n<li>Weren\u2019t able to make the call that launched this program? Check out the\u00a0<strong><a href=\"https:\/\/docs.google.com\/presentation\/d\/1UQ6YJsDJlpssbhW5H18AlKKgCXBGL-c_4AvmfdKQzjw\/edit?ts=5f58e185#slide=id.g35f391192_00\" target=\"_blank\" rel=\"noreferrer noopener\">slides.<\/a><\/strong><\/li>\n<\/ol>\n\n<p>Thank you for coming along on this journey with us!&nbsp;<\/p>\n\n<p><strong>Supporter Mobilization (SupMob) Team at Greenpeace USA<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"\u00bftienes-alguna-pregunta\">Got any questions?<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-1024x518.png\" alt=\"\" class=\"wp-image-6276\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-1024x518.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-300x152.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-768x389.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-510x258.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam.png 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p id=\"caption-attachment-77323\">Supporter Mobilization Team in a recent Zoom Meeting<\/p>\n\n<p><strong>If you have any questions or run into any issues, reach out to the Supporter Mobilization Team at\u00a0volunteer@greenpeace.us<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro There\u2019s no better way to amplify the struggles our communities are going through than using social media \u2014 especially during these uncertain times. This toolkit will discuss&nbsp; Watch the Story of self training below: The basics Why tell stories? The shortest distance between two people is a story.&nbsp; What is your story? A character [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":6583,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"ep_exclude_from_search":false,"p4_hide_page_title_checkbox":"on","p4_title":"","p4_subtitle":"","p4_description":"","background_image_id":"","background_image":"","p4_button_title":"","p4_button_link":"","p4_button_link_checkbox":"","p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[220],"tags":[273],"class_list":["post-6263","page","type-page","status-publish","has-post-thumbnail","hentry","category-volunteer-cat","tag-toolkit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling 101 - Greenpeace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/usa\/storytelling-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling 101\" \/>\n<meta property=\"og:description\" content=\"Intro There\u2019s no better way to amplify the struggles our communities are going through than using social media \u2014 especially during these uncertain times. This toolkit will discuss&nbsp; Watch the Story of self training below: The basics Why tell stories? The shortest distance between two people is a story.&nbsp; What is your story? 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