{"id":6274,"date":"2020-04-13T00:00:00","date_gmt":"2020-04-13T00:00:00","guid":{"rendered":"http:\/\/www-prod.greenpeace.org\/usa\/everything-you-need-to-write-edit-and-place-an-opinion-piece\/"},"modified":"2024-11-20T17:07:31","modified_gmt":"2024-11-20T17:07:31","slug":"everything-you-need-to-write-edit-and-place-an-opinion-piece","status":"publish","type":"page","link":"https:\/\/www.greenpeace.org\/usa\/everything-you-need-to-write-edit-and-place-an-opinion-piece\/","title":{"rendered":"Everything You Need to Write, Edit and Place an Opinion Piece"},"content":{"rendered":"\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-pattern-p4-page-header is-style-parallax\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7cb2feff-break-free-from-plastic-whale.jpg\" alt=\"\" sizes=\"auto, (min-width: 601px) 50vw, 100vw\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7cb2feff-break-free-from-plastic-whale.jpg 600w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7cb2feff-break-free-from-plastic-whale-300x300.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7cb2feff-break-free-from-plastic-whale-150x150.jpg 150w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7cb2feff-break-free-from-plastic-whale-340x340.jpg 340w\" class=\"wp-image-6275 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-background-color has-background\">Toolkit: Everything You Need to Write, Edit and Place an Opinion Piece<\/h1>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"intro-\">Intro:<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Last night Greenpeace hosted a training on how to write a great letter to the editor or opinion editorial piece. We\u2019re asking you to write one for your local community about regarding recent plastics industry decisions.&nbsp;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This toolkit will provide everything you need to catch up if you missed the call.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">We hope to keep growing and expanding our impact, from calling on Congress to holding corporations responsible for polluting our communities and ecosystems.&nbsp;&nbsp;<strong>Our action doesn\u2019t stop at the call though.&nbsp;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Below is everything you need to take action with Greenpeace!<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"watch\">Watch<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>You can watch the full training!<\/strong>&nbsp;Make sure to check out the sections below for additional details regarding the training.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Writing an Opinion Piece\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pNmQsIFcCAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"here\u2019s-what-we-learned--\">Here\u2019s what we learned:<\/h2>\n\n<p class=\"wp-block-paragraph\">KNOW: the power of opinion pieces to make your voice heard&nbsp;<\/p>\n\n<p class=\"wp-block-paragraph\">DO: Put pressure on the plastics industry by responding to states and municipalities abandoning progressive plastic legislation&nbsp;<\/p>\n\n<p class=\"wp-block-paragraph\">FEEL: Feel comfortable writing and submitting your own piece.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Get the Slides&nbsp;<a href=\"https:\/\/docs.google.com\/presentation\/d\/1WSUExXDNAvks9NPTx0sIABkwEjP4bIH7RxhUR-3ljr0\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"why-the-plastic-industry--now-\">Why the plastic industry, now?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Talking points to incorporate into your letter to the editor or editorial opinion:&nbsp;<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The plastics industry is using fear around COVID-19 to increase profits. In recent weeks, it appears to have activated a multi-million dollar echo chamber that is straight out of the fossil fuel industry\u2019s playbook, and involves many of the same fossil-funded corporate front groups that tout industry-funded research and help publish alarmist media coverage.<\/li>\n\n\n\n<li>Plastic industry surrogates have stepped up their lobbying efforts against reusable bags, urging governments to ban them and embrace disposable plastics instead. Front groups have touted industry-funded research to claim that reusables are dangerous, though none of the studies they cite even include COVID-19 or coronaviruses.\u00a0<\/li>\n\n\n\n<li>\u00a0In fact, the most relevant study from\u00a0<a href=\"https:\/\/www.nejm.org\/doi\/10.1056\/NEJMc2004973\">the\u00a0National Institutes of Health, CDC, UCLA, and Princeton University<\/a>\u00a0shows that the virus can live on plastic surfaces longer than others \u2014 a convenient point for the industry to ignore in its PR push.\u00a0<\/li>\n\n\n\n<li>While temporary pauses on bans are understandable, it\u2019s important for people to know that the plastics industry has been pushing industry propaganda to exploit people\u2019s fears around COVID-19.\u00a0<\/li>\n\n\n\n<li>During the COVID-19 pandemic, we should be listening to healthcare professionals, public health experts, and scientists whose intentions are to keep us from getting sick \u2014 to keep our families safe.\u00a0<\/li>\n\n\n\n<li>Industry front groups connected to the fossil fuel industry have circulated industry-funded research to try to damage reusable programs nationwide.\u00a0<\/li>\n\n\n\n<li>The plastics industry is using the same playbook utilized to deny climate science. The industry is looking to increase profits for companies in the plastics and fossil fuel industries and nothing more.\u00a0<\/li>\n\n\n\n<li>If cities or stores feel more comfortable by pausing bans to allow for more flexibility, or prefer that people bag their own groceries in reusable bags, that\u2019s one thing. But touting industry-funded research to increase the use of single-use plastics and turn back the clock is a despicable model that only furthers misinformation.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"the-basics-\">The Basics:<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Everything you need to write, edit, and place an opinion piece.&nbsp;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">COVID-19 is presenting an urgent threat to our health and safety. While the world focuses on the pandemic, governments and profiteers are using it to roll back environmental regulations, push through oil projects, silence activists, and suppress voters.&nbsp;<\/p>\n\n<p class=\"wp-block-paragraph\">With large public gatherings currently on hold, we must rely on alternative avenues if we are to change the course of history and defend our right to a livable planet. During this critical election year, each of us must use our voice and our vote to fight for the systemic change we need in order to tackle the climate crisis at the scale that science and justice demand.&nbsp;<\/p>\n\n<p class=\"wp-block-paragraph\">Why Opinion Pieces?<\/p>\n\n<p class=\"wp-block-paragraph\">It is all of our responsibility to contain the spread of COVID-19 and to make the climate justice movement accessible for everyone during these difficult times. We\u2019re not canceling \u2014 we\u2019re pivoting as we take our movement online for now. Placing opinion pieces in outlets across the country is one of the best ways we can keep climate action in the news while showing corporations and elected officials that we are still holding them accountable even as we practice social distancing.<\/p>\n\n<p class=\"wp-block-paragraph\">Media\u2019s intense coverage of COVID-19 means they have little resources to report on other issues. Tying your opinion piece into current events provides an opportunity to give a new or overlooked perspective.&nbsp;&nbsp;<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>There are two types of opinion pieces you can consider:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Opinion-editorials (op-ed)\u00a0are usually 650-800 words, express a strong opinion from the perspective of the author, and tend to focus on issues in the news *right now*<\/strong><\/li>\n\n\n\n<li><strong>Letter to the editors (LTE):<\/strong>\u00a0are usually 200-250 words and respond (either agree or disagree) to a specific article in a news outlet<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re writing an op-ed or a letter to the editor, here are some things you\u2019ll definitely want to include. Remember to be as specific as possible!<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Make Your Writing Stand Out<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Make sure that it is timely!<\/li>\n\n\n\n<li>You are an expert in your own story. Make sure to include you personal motivation about the issues \u2013 why do you care about the issue?<\/li>\n\n\n\n<li>Include your demand or suggestions for improvement.<\/li>\n\n\n\n<li>Make sure to end it next steps-\u00a0 how people can help or what you hope to achieve?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>The Pathway to Publication<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" title=\"Screen-Shot-2020-04-14-at-2.54.50-PM\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/353e273a-screen-shot-2020-04-14-at-2.54.50-pm-1024x577.png\" alt=\"\" class=\"wp-image-6619\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/353e273a-screen-shot-2020-04-14-at-2.54.50-pm-1024x577.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/353e273a-screen-shot-2020-04-14-at-2.54.50-pm-300x169.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/353e273a-screen-shot-2020-04-14-at-2.54.50-pm-768x433.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/353e273a-screen-shot-2020-04-14-at-2.54.50-pm-510x287.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/353e273a-screen-shot-2020-04-14-at-2.54.50-pm.png 1262w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" title=\"Screen-Shot-2020-04-13-at-4.52.14-PM-1\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7d6411a5-screen-shot-2020-04-13-at-4.52.14-pm-1-1024x576.png\" alt=\"\" class=\"wp-image-6620\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7d6411a5-screen-shot-2020-04-13-at-4.52.14-pm-1-1024x576.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7d6411a5-screen-shot-2020-04-13-at-4.52.14-pm-1-300x169.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7d6411a5-screen-shot-2020-04-13-at-4.52.14-pm-1-768x432.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7d6411a5-screen-shot-2020-04-13-at-4.52.14-pm-1-510x287.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/7d6411a5-screen-shot-2020-04-13-at-4.52.14-pm-1.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"how-do-i-know-where-&amp;-how-to-submit-my-piece\">How do I know where &amp; how to submit my piece?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Where to Submit Your Piece and What to Send to the Editor<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Read the directions and\u00a0<a href=\"https:\/\/www.theopedproject.org\/submission-information\">consult the Op-ed project<\/a><\/li>\n\n\n\n<li>Follow the directions for your specific publication<\/li>\n\n\n\n<li>Look up the guidelines:\n<ul class=\"wp-block-list\">\n<li>If its a form: submit according to the websites\u2019 directions<\/li>\n\n\n\n<li>If its an email: add 1 paragraph try to explain:<\/li>\n\n\n\n<li>what is new or fresh in your piece<\/li>\n\n\n\n<li>why is this relevant right now<\/li>\n\n\n\n<li>why it makes sense for their outlet<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Read the directions! What does it ask you to include? (headshot, phone number, etc.)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"stay-in-the-loop-&amp;-join-future-calls\">Stay in the loop &amp; Join future calls!<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Take Action Tuesdays are new, so make sure to stay in the loop.&nbsp;<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Check out our other calls \u2013 including Earth Day Live next week and then Take Action Tuesday \u2013 in our\u00a0<a href=\"https:\/\/www.greenpeace.org\/usa\/volunteer-call-calendar\/\">volunteer call calendar!<\/a><\/li>\n\n\n\n<li>Join our Greenpeace Action Calls where we will learn together, take action together, and build community during these difficult times.\u00a0<a href=\"http:\/\/engage.us.greenpeace.org\/onlineactions\/tHyHvK-A3UyH57jV5k02ig2?emci=%7B%7BEmailMessageContentId%7D%7D&amp;emdi=%7B%7BDistributionId%7D%7D&amp;fn=%7B%7BFirstName%7D%7D&amp;ln=%7B%7BLastName%7D%7D&amp;em=%7B%7BSubscriberEmail%7D%7D&amp;pc=%7B%7BZipCode%7D%7D&amp;hp=%7B%7BHomePhone%7D%7D&amp;mp=%7B%7BCellPhone%7D%7D&amp;utm_source=ea&amp;utm_medium=email&amp;utm_campaign=gpactioncallinv&amp;sourceid=1007592\">Sign up here to access our Volunteer Call Calendar and get updates on upcoming opportunities!\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gpvolunteers.slack.com\/join\/shared_invite\/enQtNzA1NTA3NjgwODU1LTQ1ZTc0YjQyMjc0ODM0ZWYyNTc1NGNmZDliZTZmYjcwYzYxNWYzMWM0OTAwZDc3ODQxODYyZWZiNWZmNDM2ZTY\">Join our Greenpeace slack to talk with other Greenpeace volunteers, ask questions and be the first to hear about new opportunities to take action.<\/a><\/li>\n\n\n\n<li>Weren\u2019t able to make the call? Check out the\u00a0<a href=\"https:\/\/docs.google.com\/presentation\/d\/1WSUExXDNAvks9NPTx0sIABkwEjP4bIH7RxhUR-3ljr0\/edit?usp=sharing\">slides<\/a>. Watch the\u00a0<a href=\"https:\/\/greenpeace.zoom.us\/rec\/share\/x_wtC5yh0n9OS6vgs1jFef88MY25T6a80XJMrKYPzRoQML2wI5S3ZB-PsiQNKBWt\" target=\"_blank\" rel=\"noreferrer noopener\">recording<\/a>.\u00a0<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Thank you for taking action &amp; staying positive,<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Supporter Mobilization (SupMob) Team at Greenpeace USA<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"got-any-questions-\">Got any questions?<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" title=\"622f0366-supportermobilizationteam\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-1024x518.png\" alt=\"\" class=\"wp-image-6276\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-1024x518.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-300x152.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-768x389.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam-510x258.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-usa-stateless\/2024\/11\/622f0366-supportermobilizationteam.png 1432w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\" id=\"caption-attachment-77323\">Supporter Mobilization Team in a recent Zoom Meeting<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If you have any questions or run into any issues, reach out to the Supporter Mobilization Team at&nbsp;<a href=\"mailto:volunteer@greenpeace.us\" target=\"_blank\" rel=\"noreferrer noopener\">volunteer@greenpeace.us<\/a>&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro: Last night Greenpeace hosted a training on how to write a great letter to the editor or opinion editorial piece. We\u2019re asking you to write one for your local community about regarding recent plastics industry decisions.&nbsp; This toolkit will provide everything you need to catch up if you missed the call. We hope to [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":6275,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"ep_exclude_from_search":false,"p4_hide_page_title_checkbox":"on","p4_title":"","p4_subtitle":"","p4_description":"","background_image_id":"","background_image":"","p4_button_title":"","p4_button_link":"","p4_button_link_checkbox":"","p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[220],"tags":[273],"class_list":["post-6274","page","type-page","status-publish","has-post-thumbnail","hentry","category-volunteer-cat","tag-toolkit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything You Need to Write, Edit and Place an Opinion Piece - Greenpeace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/usa\/everything-you-need-to-write-edit-and-place-an-opinion-piece\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need to Write, Edit and Place an Opinion Piece\" \/>\n<meta property=\"og:description\" content=\"Intro: Last night Greenpeace hosted a training on how to write a great letter to the editor or opinion editorial piece. We\u2019re asking you to write one for your local community about regarding recent plastics industry decisions.&nbsp; This toolkit will provide everything you need to catch up if you missed the call. 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