{"id":2798,"date":"2023-11-30T00:00:00","date_gmt":"2023-11-30T00:00:00","guid":{"rendered":"http:\/\/www-prod.greenpeace.org\/usa\/campaign-updates\/2798\/the-hollywood-sign-burns-up-as-leaders-begin-united-nations-climate-negotiations\/"},"modified":"2025-04-22T23:59:49","modified_gmt":"2025-04-22T23:59:49","slug":"the-hollywood-sign-burns-up-as-leaders-begin-united-nations-climate-negotiations","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/usa\/the-hollywood-sign-burns-up-as-leaders-begin-united-nations-climate-negotiations\/","title":{"rendered":"The Hollywood Sign \u2018burns up\u2019 as leaders begin United Nations climate negotiations"},"content":{"rendered":"<p><span class=\"p4descriptive_paragraph\">The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.\u00a0<\/span><\/p>\n<figure class=\"wp-block-image size-large p4featured_image\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/planet4-usa-stateless\/2024\/12\/eb7f9c63-gp0stykem_low_res.jpg\" alt=\"Climate Message on the Hollywood Sign\" \/><figcaption class=\"wp-element-caption\">As United Nations climate negotiations began in Dubai, Greenpeace USA sent a message showing the iconic Hollywood Sign appearing to burn up, be covered in oil, and sending a strong message to Governor Gavin Newsom, President Joe Biden, and other world leaders demanding real climate action. The video features extreme weather events impacting California and calls out major oil companies fueling the climate crisis.<\/figcaption><\/figure>\n<p>The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.<\/p>\n<p><b>LOS ANGELES, CALIFORNIA (November 30, 2023) \u2013<\/b><span style=\"font-weight: 400;\"> This morning, as United Nations climate negotiations began in Dubai, Greenpeace USA launched a cinematic portrait of the iconic Hollywood Sign transformed by projection \u2013 featuring extreme weather events impacting California and calling out major oil companies fueling the climate crisis. The video sends a strong message to Governor Gavin Newsom, President Joe Biden, and other world leaders demanding real climate action.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/x.com\/greenpeaceusa\/status\/1730245072329797691?s=20\"><b><i>A full video of the projection is available here.\u00a0<\/i><\/b><\/a><\/p>\n<p><b>Tefere Gebre, Greenpeace USA Chief Program Officer, said:<\/b><span style=\"font-weight: 400;\"> \u201cThe climate crisis is here, and it\u2019s killing us. At the start of COP28, we\u2019re calling on Governor Newsom, President Biden, and other world leaders to be the climate champions we so desperately need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTo survive and create a more livable world for the future, we need a reckoning that forces fossil fuel polluters to stop drilling and start paying. They must begin to fix the dramatic damage they\u2019ve caused for decades. The solutions are ready, and a fast and fair transition to renewable energy is possible \u2014 in California, the United States, and beyond. <\/span><span style=\"font-weight: 400;\">Our people and planet deserve a \u2018Hollywood\u2019 ending.<\/span><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">###<\/span><\/p>\n<p><b>Notes:<\/b> <span style=\"font-weight: 400;\">Photo and B-roll video can be accessed <\/span><a href=\"https:\/\/media.greenpeace.org\/collection\/27MZIFJFQ215K\"><span style=\"font-weight: 400;\">in the Greenpeace Media Library<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Greenpeace USA <\/b><span style=\"font-weight: 400;\">is part of a global network of independent campaigning organizations that use peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future. Greenpeace USA is committed to transforming the country\u2019s unjust social, environmental, and economic systems from the ground up to address the climate crisis, advance racial justice, and build an economy that puts people first. Learn more at <\/span><a href=\"http:\/\/www.greenpeace.org\/usa\"><span style=\"font-weight: 400;\">www.greenpeace.org\/usa<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The projection, which occurred Tuesday evening, makes Greenpeace USA the first activist organization to transform the Hollywood Sign.\u00a0 LOS ANGELES, CALIFORNIA (November 30, 2023) \u2013 This morning, as United Nations&hellip;<\/p>\n","protected":false},"author":68,"featured_media":11069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[211],"tags":[56,6],"p4-page-type":[33],"class_list":["post-2798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-campaign","tag-california","tag-climate","p4-page-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - 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