{"id":4171,"date":"2011-04-21T00:00:00","date_gmt":"2011-04-21T00:00:00","guid":{"rendered":"http:\/\/www-prod.greenpeace.org\/usa\/campaign-updates\/4171\/how-clean-is-your-cloud\/"},"modified":"2025-07-02T07:44:57","modified_gmt":"2025-07-02T07:44:57","slug":"how-clean-is-your-cloud","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/usa\/how-clean-is-your-cloud\/","title":{"rendered":"How Clean is Your Cloud?"},"content":{"rendered":"<p><span class='p4descriptive_paragraph'>How much energy is required to power the ever-expanding online world? What percentage of global greenhouse gas emissions is attributable to the IT sector? This report takes a look at the energy choices some of the largest and fastest growing IT companies are making, as the race to build &#8220;the cloud&#8221; creates a new era of technology.<\/span><\/p>\n<figure class='wp-block-image size-large p4featured_image'><img src='https:\/\/storage.googleapis.com\/planet4-usa-stateless\/2024\/11\/53f55a96-howcleanisyourcloud.jpg' alt='HowCleanisYourCloud.jpg' \/><figcaption class='wp-element-caption'><\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"371\" src=\"\/\/e.issuu.com\/embed.html#2537715\/1381237\" width=\"525\"><\/iframe><\/p>\n<p><a onclick=\"_gaq.push([&#39;_trackEvent&#39;, &#39;Download&#39;, &#39;publication&#39;, &#39;CleanCloudFacTable&#39;, 1, true]);\" href=\"https:\/\/docs.google.com\/a\/greenpeace.org\/viewer?url=http:\/\/www.greenpeace.org\/international\/Global\/international\/publications\/climate\/2012\/iCoal\/Facilities%2520Table.pdf\">Download report annex: Company Data Center and Estimates of Power Demand<\/a><\/p>\n<p>As one of the fastest growing sectors, both economically and in their energy consumption, global IT companies and cloud computing companies have a tremendous opportunity and unique responsibility to take greater control of their electricity supply chain, and to manage their energy ecosystem both outside and inside the data centre.<\/p>\n<p>By making better energy choices and demanding more from utility vendors, cloud companies have the opportunity to be a catalyst in driving utilities and governments toward the development of cleaner electricity generation that will ensure a truly green cloud for their long-term sustainability \u2013 and a greener grid for us all.<\/p>\n<p><a onclick=\"_gaq.push([&#39;_trackEvent&#39;, &#39;Download&#39;, &#39;publication&#39;, &#39;CleanCloud&#39;, 1, true]);\" href=\"http:\/\/www.greenpeace.org\/international\/Global\/international\/publications\/climate\/2012\/iCoal\/HowCleanisYourCloud.pdf\">How Clean is Your Cloud?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much energy is required to power the ever-expanding online world? What percentage of global greenhouse gas emissions is attributable to the IT sector? This report takes a look at the energy choices some of the largest and fastest growing IT companies are making, as the race to build &#8220;the cloud&#8221; creates a new era [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":6531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[219],"tags":[188,64],"p4-page-type":[29],"class_list":["post-4171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toxics-campaign","tag-toxics","tag-clean-tech","p4-page-type-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Clean is Your Cloud? - Greenpeace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.greenpeace.org\/usa\/how-clean-is-your-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Clean is Your Cloud?\" \/>\n<meta property=\"og:description\" content=\"How much energy is required to power the ever-expanding online world? What percentage of global greenhouse gas emissions is attributable to the IT sector? 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