{"id":6834,"date":"2021-09-13T15:25:00","date_gmt":"2021-09-13T15:25:00","guid":{"rendered":"https:\/\/www-prod.greenpeace.org\/usa\/?p=6834"},"modified":"2024-11-18T15:33:02","modified_gmt":"2024-11-18T15:33:02","slug":"making-history-greenpeace-visuals","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/usa\/making-history-greenpeace-visuals\/","title":{"rendered":"Making History: How Greenpeace Visuals Win Campaigns"},"content":{"rendered":"\n

For the Greenpeace global network, visual content\u2014photos, videos, graphics, and animation\u2014is at the very heart of our campaign strategies<\/p>\n\n

\"Ben
Close view of Ben filming on Phyllis Cormack. Amchitka – first Greenpeace protest against nuclear testing off NW coast of Canada.
\u00a9 Greenpeace \/ Robert Keziere<\/div><\/figcaption><\/figure>\n\n

These days you can\u2019t run an organization without photos and videos for social media, websites, supporter emails, and media. <\/p>\n\n

For most organizations, these assets are an afterthought. But for the Greenpeace global network, visual content \u2013 photos, videos, graphics, and animation \u2013 is at the very heart of our campaign strategies. <\/p>\n\n

What does it mean to be a visuals-led organization? <\/h3>\n\n

Greenpeace\u2019s mission demands that we bear witness to environmental destruction<\/strong>. We document and share what we see so that people all over the world can join us in bearing witness.<\/p>\n\n

In the earliest days of the organization, co-Founder Bob Hunter coined the term \u2018mind bomb\u2019 for an image that sends a collective shock through the world leading to action. That is why photographers and video shooters have been core team members since the first Greenpeace action in 1971.<\/p>\n\n

Documenting the climate crisis is one of our main responsibilities, but we know that we cannot stop there. After all, there are now so many images of floods, fires, death, destruction, and climate refugees that seeing them can actually cause inaction<\/em> through climate despair.<\/p>\n\n

In addition to creating images that depict the severity and urgency of the climate crisis, we must also create images of hope. <\/p>\n\n

One way we do that is by also documenting the beauty and wonder of this planet. This helps us remember what we\u2019re fighting for.<\/p>\n\n

\"Sea
Australian Sea Lion investigates a fellow diver and filmmaker Stefan Andrews. Pearsons Island, Great Southern Reef.
\u00a9 Michaela Skovranova \/ Greenpeace<\/div><\/figcaption><\/figure>\n\n

We also put forward potential solutions to the problems we see. And when those solutions don\u2019t yet exist, we utilize animation to imagine what a better world could look like<\/a>.<\/p>\n\n

But the main way we counteract climate fatalism is by shining a light on people taking action against corporations and government inaction. We collaborate with those on the frontlines of the climate crisis to help share their personal stories, thereby showing the strength, diversity, and humanity behind overwhelming climate statistics.   <\/p>\n\n

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