Enabling IT innovations

The scientific urgency of climate change demands that we need a clean energy revolution, not a slow transition. Simply making the current dirty energy platform smarter or more modern is not enough to reach the level of reductions needed. We need a revolution in the way we produce and consume energy.

The clean energy revolution can only be catalyzed by the Information and Communication Technology (ICT) sector due to its unique position of being able to provide wide scale solutions needed to cut greenhouse gas emissions and create low carbon economies needed in the future. This is a win-win situation for the sector - the planet gains from IT solutions; the companies gain from providing these solutions.

Greenpeace has been interacting with the ICT sector and has got it to actively consider ways of reducing its role in runaway climate change. In 2009, we released the Cool IT Challenge assessment report. It ranked 12 global ICT brands on issues of climate leadership and business solutions to control climate change. Greenpeace has thrown the challenge and looks forward to a revolution within the ICT sector.

Campaign story:

The power of ICT as future solution provider contrasts with its rising carbon footprint. Indian ICT sector is responsible for 10 % of global ICT emission and with an annual growth rate of 12-16 % this will further grow to make India second largest carbon emitter after China by 2020.

A rapid increase in demand for online services is increasing the number of data-centers and network towers. While companies have been focusing on efficiency to cut enterprise costs, their growth offsets efficiency gains made in new IT infrastructure. Further, these also widen the existing gap in demand – supply of energy.

Greenpeace therefore plans to identify the critical consequence of ICT’s growing footprint in general to expose the link between growing ICT infrastructure and increased expansion of fossil based power generation. This will help establish the fact that the current business as usual approach will not sustain business growth in a climate constrained scenario. Therefore, the companies need to decouple their growth from emission and invest in low-carbon energy sources.

The latest updates


Greenpeace activists return e

Image | June 10, 2008 at 15:20

Greenpeace activists return e-waste to Philips

Toxic Tech: Not in Our Backyard

Publication | February 22, 2008 at 14:41

Greenpeace is challenging manufacturers of electronic goods to take responsibility for the entire lifecycle of their products, from production, through manufacture and to the very end of their products’ lives. Only in this way can we ensure that...

Greenpeace Guide to Greener Electronics

Feature story | February 5, 2008 at 13:13

The Guide to Greener Electronics ranks major Indian and global manufacturers of mobile phones, game consoles, TVs and PCs on their green performance. This Guide rates company on their policies and practice on eliminating harmful chemicals and on...

Guide to Greener Electronics

Image | February 5, 2008 at 9:20

Guide to Greener Electronics

Guide to Greener Electronics

Image | February 5, 2008 at 9:20

Guide to Greener Electronics

Guide to Greener Electronics

Image | February 5, 2008 at 9:20

Guide to Greener Electronics

Guide to Greener Electronics

Publication | January 31, 2008 at 4:30

2007 review

Feature story | January 8, 2008 at 15:29

Like many of you around the world, we also like to take time at the beginning of the new year to look back at the one just passed, to toast its high points and to regret its lows, to take stock and to look forward to the possibilities and...

Hiding behind the poor

Feature story | November 12, 2007 at 4:30

BANGALORE, India — There is now little doubt that climate change will hit the poor hardest, particularly in Africa and Asia. Being unable to afford any better, poor people are forced to settle in areas that are highly vulnerable to the affects of...

Greenpeace activists at the Ministry of Commerce

Image | October 4, 2007 at 3:30

Greenpeace activists at the Ministry of Commerce, New Delhi, demand a ban on the import of electronic waste. The organization presented evidence of the illegal import of e-waste into the country in the guise of computers for reuse and charity.

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