Enabling IT innovations

The scientific urgency of climate change demands that we need a clean energy revolution, not a slow transition. Simply making the current dirty energy platform smarter or more modern is not enough to reach the level of reductions needed. We need a revolution in the way we produce and consume energy.

The clean energy revolution can only be catalyzed by the Information and Communication Technology (ICT) sector due to its unique position of being able to provide wide scale solutions needed to cut greenhouse gas emissions and create low carbon economies needed in the future. This is a win-win situation for the sector - the planet gains from IT solutions; the companies gain from providing these solutions.

Greenpeace has been interacting with the ICT sector and has got it to actively consider ways of reducing its role in runaway climate change. In 2009, we released the Cool IT Challenge assessment report. It ranked 12 global ICT brands on issues of climate leadership and business solutions to control climate change. Greenpeace has thrown the challenge and looks forward to a revolution within the ICT sector.

Campaign story:

The power of ICT as future solution provider contrasts with its rising carbon footprint. Indian ICT sector is responsible for 10 % of global ICT emission and with an annual growth rate of 12-16 % this will further grow to make India second largest carbon emitter after China by 2020.

A rapid increase in demand for online services is increasing the number of data-centers and network towers. While companies have been focusing on efficiency to cut enterprise costs, their growth offsets efficiency gains made in new IT infrastructure. Further, these also widen the existing gap in demand – supply of energy.

Greenpeace therefore plans to identify the critical consequence of ICT’s growing footprint in general to expose the link between growing ICT infrastructure and increased expansion of fossil based power generation. This will help establish the fact that the current business as usual approach will not sustain business growth in a climate constrained scenario. Therefore, the companies need to decouple their growth from emission and invest in low-carbon energy sources.

The latest updates

 

Green Electronics Ranking Guide

Image | April 3, 2007 at 13:00

Green Electronics Ranking Guide

Guide to Greener Electronics

Publication | April 3, 2007 at 3:30

This guide ranks leading mobile and PC manufacturers on their global policies and practise on eliminating harmful chemicals and on taking responsibility for their products once they are discarded by consumers. Companies are ranked on information...

Cutting edge contamination

Feature story | February 9, 2007 at 14:10

The electronics industry is often considered a 'clean' industry. But sleek shiny gadgets hide a darker side of the industry. Our new report 'Cutting Edge Contamination' exposes that some of the electronics industries' biggest brands, and their...

Hello? Steve? This is Green my Apple calling on the iPhone.

Feature story | January 15, 2007 at 10:02

SAN FRANCISCO, United States — It was holy week in Apple land, when all us loyal Mac fans turn to face the Macworld conference in San Francisco to hear where Apple is going to lead the consumer electronics industry next. But while we waited...

Green my Apple, Steve

Feature story | September 30, 2006 at 13:02

Here at Greenpeace, we love our Macs. But we hate the fact that they're full of toxic chemicals. And we know someone who can do something about it: you.

HP and Apple's toxic laptops exposed

Feature story | September 19, 2006 at 3:30

Some of the best-known laptops are contaminated with some of the worst toxic chemicals. Of the five top brands we tested Hewlett-Packard and Apple laptops showed the worst contamination levels.

Your guide to green electronics

Feature story | August 25, 2006 at 3:30

The biggest names in electronics have just sat their first global exam on their green credentials. Ranked on their use of toxic chemicals and electronic waste (e-waste) policies only Dell and Nokia scraped a barely respectable score while Apple,...

Wipro applies thought. Earth heaves a sigh of relief.

Feature story | July 18, 2006 at 3:30

BANGALORE , India — After nine months of intensive campaigning by Greenpeace activists, two high-profile demonstrations at Wipro’s doorstep, hundreds of calls by our volunteers and supporters to their board number, thousands of forwarded eCards...

High time for Hi-Tech to clean up.

Feature story | July 11, 2006 at 3:30

It’s a strange anomaly. A company that claims to be ‘future-active’, an innovator and a market leader, seems to have contracted temporary amnesia when it comes to doing their bit for the environment. How else would you explain the fact that Wipro...

HP rises to the toxic challenge: will WIPRO follow?

Feature story | March 9, 2006 at 4:30

HANNOVER, Germany — Electronics giant Hewlett Packard has risen to the challenge we set them and committed to a phase out plan for a range of hazardous chemicals in its products. Now we are at the consumer electronics industry's biggest annual...

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