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World’s Largest Meat Exporter Commits to Zero Deforestation in Amazon

Media release | September 24, 2009 at 18:00

JBS-Friboi, the world’s largest exporter of meat products and one of the largest companies in Brazil, announced today that it will no longer buy cattle raised in areas of the Amazon that were deforested after Sept. 23, 2009. They also announced...

Brazil’s cattle giants request more time to map Amazon suppliers

Media release | April 5, 2010 at 18:00

Two of the three Brazilian cattle giants, Marfrig and Minerva, presented yesterday during a meeting at the Brazilian Association of Meat Exporters (ABIEC) in Sao Paulo. The results did not match the commitment they agreed to October 2009. At the...

Slaughtering the Amazon

Slaughtering the Amazon

Publication | May 31, 2009 at 18:00

The cattle sector in the Brazilian Amazon is the largest driver of deforestation in the world, responsible for an average of one acre lost every 8 seconds. Efforts to halt global deforestation emissions must tackle this sector.

Brazilian slaughterhouses fail to fully meet first deadline for stopping Amazon deforestation

Brazilian slaughterhouses fail to fully meet first deadline for stopping Amazon...

Feature story | April 5, 2010 at 18:00

In a meeting on April 5th with Greenpeace, the major slaughterhouses of Brazil — including JBS/Bertin, Marfrig and Minerva — showed insufficient progress to comply with the first step in the Zero Deforestation Agreement they signed six months ago...

Giving deforestation the boot at Italian shoe fair

Giving deforestation the boot at Italian shoe fair

Blog by Jamie- Greenpeace UK | October 20, 2011 1 comment

Italian fashion: stylish and sophisticated, but unfortunately may be  linked to the destruction of the Amazon rainforest . As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian...

Giving deforestation the boot at Italian shoe fair

Giving deforestation the boot at Italian shoe fair

Blog by Jamie- Greenpeace UK | October 20, 2011 1 comment

Italian fashion: stylish and sophisticated, but unfortunately may be  linked to the destruction of the Amazon rainforest . As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian...

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