Amazon Rainforest Deforestation

Page - January 27, 2010
This is a brief history of the work we've done to protect the Amazon rainforest.

October 5, 2009: Cattle Slaughterhouses Commit to Cattle Agreement

Four of the biggest players in the global cattle industry — Marfrig, Bertin, JBS-Friboi and Minerva — joined forces to ban the purchase of cattle from newly deforested areas of the Brazilian Amazon from their supply chains, backing our call for zero deforestation in the rainforest.
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August 14, 2009: Slaughterhouse Bertin/JBS commits to stopping deforestation for cattle

Bertin, the world's largest leather exporter, joined the fight against deforestation and climate change by backing the call for a moratorium on buying cattle from farms responsible for Amazon deforestation.
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July 29, 2009: Timberland commits to Amazon protections

Timberland announced a new policy agreement with Greenpeace that will help ensure the leather used in its boots and shoes is not contributing to new deforestation in the Amazon Rainforest or global warming. The policy will not only guide Timberland’s leather procurement from Brazil to ensure it is not supporting deforestation, but also sets a deadline for Timberland's suppliers to publicly commit to a moratorium on cattle expansion into the Amazon.
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July 22, 2009: Nike establishes policy to protect the Amazon

Nike established a new policy to ensure that its demand for shoe leather is not contributing to Amazon deforestation and global warming. 
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June 23, 2009: Slaughterhouse Marfrig commits to stopping deforestation for cattle

The world's fourth largest beef trader, Marfrig, announced a moratorium last night that will prevent the company from buying cattle raised in newly deforested areas within the Amazon.
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June 13, 2009: IFC/World Bank drops loan to slaughterhouses

The International Finance Corporation (IFC), the private lending arm of the World Bank, withdrew the $90 million dollar loan to Brazil's cattle giant Bertin. The loan was used for the company to further expand into the Amazon region, which was causing destruction of the rainforest and fuelling global climate change.
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June 12, 2009: Brazilian retailers ban Amazon meat

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June 1, 2009: Amazon Cattle campaign launched with release of "Slaughtering the Amazon report" and video targeting shoe sector

The Greenpeace report "Slaughtering the Amazon" was the product of a three-year investigation into Brazil’s cattle industry, the country’s chief source of CO2 emissions and the largest single driver of deforestation anywhere in the world. Our investigation exposed the Brazilian government's complicity in bankrolling deforestation in the Amazon, as well as several top name shoe brands – such as Adidas, Nike, Reebok, and Timberland – whose demand for leather may be supporting cattle ranchers that are illegally slaughtering the Amazon.
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July 24, 2006: The four major soy producers, accounting for 60 percent of the soy trade in the Amazon rainforest, along with McDonald's agree to a ten point Greenpeace plan to stop deforestation for soy farming. Soy production had been one of the greatest threats facing the Amazon until this historical agreement.


February 14, 2006:
An area twice the size of Belgium has been given greater protection in the Amazon after a Presidential decree. The decree by President Lula of Brazil to create the 6.4 million hectare (around 16 million acres) conservation area is a great victory for the people of the Amazon battling landgrabbers, cattle ranchers and loggers. The decree calls for around 1.6 million hectares to be permanently protected and totally off limits to logging and deforestation.

November 11, 2004: Following years of campaiging in the Amazon by Greenpeace and other environmental organisations the Brazilian government stood up to the powerful forces of illegal loggers and greedy soya and beef barons by creating two massive protective reserves. The presidential decree has protected 2 million hectares of the Amazon forest by creating the Verde Para Sempre and Riozinho do Anfrisio extractive reserves.

August 2003: The Deni, indiginous peoples of the Amazon, celebrate the end of an 18-year campaign to mark their land as protected from logging. 13 Greenpeace volunteers, including a member of the cyberactivist community, used GPS technology and a helicopter for a month to create an "eco-corridor" around 3.6 million hectares of land.

2002: Brazil declares a moratorium on export of Mahogany following revelations of the extent of illegal logging and timber trade. Greenpeace actions around the world help enforce the ban.

1999: Opened a second Greenpeace office in Brazil, located in Manaus, in the heart of the Amazon rainforest.