How have we protected ancient forests?
Whether it’s convincing Barbie to go for greener packaging or partnering with the music industry to promote responsible-sourced instruments, our team can fortunately celebrate several victories for the forests.
Great news for Indonesian rainforest: Asia Pulp & Paper commit to forest conservation policy
We primarily focus on consumer power to protect vulnerable ancient forests. When an individual makes an environmentally-conscious choice, it is an important step for conservation. But when a corporation implements an environmentally-conscious policy, that impact is amplified thousands of times over. Often times, it takes the power of the consumer to pressure a company to do the right thing.
And all the amazing creatures who call those forests home can thank mindful consumers for making that important step in the conversation process.