Kleercut - Case Closed!
Greenpeace and countless activists have asked Kimberly-Clark (K-C) to help save the Boreal forest since 2004, when the Kleercut campaign was launched. In a tremendous victory for ancient forests, including the Boreal, the company that makes popular brands like Kleenex, Scott, and Cottonelle has announced a new policy that places it among the industry leaders in sustainability, bringing the Kleercut campaign to a successful completion.
Thank Kimberly-Clark for helping protect ancient forests!
Kimberly-Clark Sets the Bar Higher for Tissue Products with Stronger Global Forest Policy
Full text of policy:
Kimberly-Clark's Fiber Procurement Annex
Kleercut Campaign Timeline
Greenpeace Forest Campaign Director's Blog:
Case closed! A look back at the Kleercut campaign.
First and foremost, a big "thank you" to Kimberly-Clark, the world's largest manufacturer of tissue paper products and the proud owner of a new fiber procurement policy. We pledge to work cooperatively to help implement that policy. Today is definitely a day for celebrating the new protections provided to our world's ancient forests by the world's biggest tissue maker. The Kleercut campaign was what we call a "market campaign," so I thought it would be interesting to look back on the strategies and tactics that made today's victory for ancient forests possible. Read more