Feature story - April 27, 2006
Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting endangered forests. Go to www.greenpeace.org/kleercut to find out more!
For more than a year, we've been pressuring Kimberly-Clark - the maker of Kleenex - to stop destroying ancient forests. We've encouraged more than 26,000 of our supporters to contact the tissue giant, and ask for more recycled content in its products. But Kimberly-Clark has ignored our pleas for too long. Now, it's time to do what we do best: a blockade at the company's manufacturing plant.
At dawn today, our activists locked down the plant in Ontario, Canada. We're stopping all shipments of materials going into and out of the factory via train and truck. The only things coming out of that building are Kimberly-Clark employees.
The protest is sending a clear message to the Kimberly-Clark shareholders that are participating in their annual meeting in Irving Texas. Two of our activists are attending the meeting and advocating for a sustainable forestry resolution which will be voted on today.
Switching to recycled fiber is not just the right thing to do, it's what customers want. A recent Leger Marketing poll shows that 84 percent of Americans and 86 percent of Canadian consumers are likely to switch to recycled tissue products to prevent harm to forests, and are even willing to pay more to do so. Just yesterday, we received word from American University that it will no longer use Kimberly-Clark products until the company changes its ways. Willy Suter, Director of Facilities Management, pointed out that the University practices what it preaches.
"We aim to not only educate students about environmental stewardship, but also enable them to experience stewardship through sustainable best practices implemented at the university."
Read the full letter
Take Action!
If you're not one of the 26,000 supporters that contacted Kimberly-Clark, it's not too late. Tell the CEO to stop flushing ancient forests down the toilet. If you've already taken action, tell your friends and family to do their part.