Kleercut activists lock down Kimberly-Clark Kleenex mill in Fullerton, CA

Feature story - July 25, 2008
Greenpeace and Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting endangered forests. Go to www.greenpeace.org/kleercut to find out more!

Greenpeace's Kleercut campaigners continued their efforts to stop Kimberly-Clark from destroying ancient forests to make its disposable products today by locking down a Kleenex factory in Fullerton, CA. Activists blockaded the entrance to the facility by chaining themselves to toilets with trees protruding from them, while a 40-foot banner that read "Stop flushing forests" was unfurled on Fullerton's busy Orangethorpe Blvd.

Fullerton police were on the scene quickly and all four of Greenpeace's activists who were locking down the entrance were arrested, but only after they'd shut down the main entrance of the Kimberly-Clark (KC) facility for more than an hour. Meanwhile, the other activists, all wearing Forest Crimes Unit t-shirts, were on hand with an abundance of "evidence" -- fake trees in toilets, large plackards of clearcut Boreal forest, and thousands of postcards from consumers who have pledged not to buy KC products until the company cleans up its act -- to drive home the point that what KC is doing to ancient forests is criminal.

"Greenpeace is asking Kimberly-Clark to stop flushing away treasured, ancient forests to make tissue and toilet paper," said Lindsey Allen, forest campaigner with Greenpeace. "Greenpeace will continue to directly communicate with Kimberly-Clark at events like this until the company stops using endangered forests such as the Boreal to make disposable products."

Today's lockdown of KC's Fullerton manufacturing mill is the latest in a series of actions designed to deliver the message that the company needs to change their business practices. Specifically, they need to use recycled fiber in all of their disposable products, and if and when it is necessary to use virgin fiber they should be sourcing it from sustainably managed forests.

Greenpeace is using non-violent direct actions to disrupt operations at KC facilities only after other tactics have failed to prompt the company to adopt business practices that help conserve what little ancient forests remain on our planet. A recent Greenpeace report revealed that Kimberly-Clark devastated Ontario's Kenogami Forest while promoting itself as a socially responsible environmental leader. The report, " Cut and Run," uses government information, independent audits, public records, and satellite mapping to document Kimberly-Clark's management and logging of the Kenogami Forest near Thunder Bay, Ontario. It details how, in just 70 years, the Kenogami Forest has been turned from a vast expanse of healthy, near-pristine forest to a severely damaged landscape rife with social and environmental problems -- largely so that Kimberly Clark can make products that are used once and then thrown away.

Not only would it be good for our environment for Kimberly-Clark to adopt more sustainable practices, but it would be good for the company's bottom line, as well, as evidenced by the many postcards Greenpeace activists have collected from concerned consumers.

"Kimberly-Clark is falling behind in not taking the interests of the green consumer seriously," Allen said. "Our members do not want toilet paper that means destruction of caribou habitat and bird nesting sites. Instead, Kimberly-Clark needs to increase the post-consumer recycled content of its paper products."

Take action

Don't just tell Kleenex what you think about ancient forest destruction – show them!