Recently, Apple put a banner with the words "A Greener Apple" on the front page of its website, linking to a personal letter from Steve Jobs. In it he says in effect that Apple's consumers, employees, shareholders and the industry "want us to be a leader in [becoming greener], just as we are in the other areas of our business. So today we're changing our policy."
That's right, people: you've done it -- you've moved Apple.
You're the consumers of Apple's products, and you've proven you
make a real difference. You convinced one of the world's most
cutting edge companies to peel the toxic ingredients out of the
products they sell. Apple has declared a phase out of the worst
chemicals in its product range, Brominated Fire Retardants (BFRs)
and Polyvinyl Chloride (PVC) by 2008. That beats Dell and other
computer manufacturer's pledge to phase them out by 2009. Way to go
However, it's not everything we asked for. Customers here in the
U.S. will be able to return their Apple products for recycling, but
Apple isn't making that promise to customers in other countries.
Elsewhere in the world, an Apple product today can still be
tomorrow's e-waste. Other manufacturers offer worldwide takeback
and recycling. Apple should too!
Apple hasn't delivered an actual green product to market, but no
other electronics manufacturer has either.
We've seen the enthusiasm of Apple fans to make Apple a green
leader. They've made it clear what they want-- an Apple that isn't
just skin-deep green, but green to the core. Organic Apple products
free from the most hazardous chemicals, that they can buy and
return with a clear conscience.
We're not talking apples and oranges - we want ALL of the
companies listed on
our report card to go green. None of them has scored a perfect
10 yet, and we're still looking to Apple to be the industry leader
we've all come to expect them to be.
Our work isn't over until Apple users get that. We look forward
to working with the new, greener Apple in the future - and toward
the greening of the entire electronics industry.
And to all the Apple fans who have contributed your thoughts,
and blogs, and creativity to this campaign, you deserve to savor
this first taste of a greener Apple. Grab your ipod and do a happy
dance. You've proven you can make a real difference. You convinced
one of the world's most cutting edge companies to cut the toxic
ingredients out of the products they sell.
Now, let's take it to the next level!
Tell Steve Jobs to go green to the core!
Want to give us some green to celebrate a greener apple?