This incredible online tool allows me, the user, to create literally HUNDREDS of creative protest signs to help Greenpeace in its campaign to break up the partnership between LEGO and Shell. Or, if I'm feeling a little down in the dumps and creatively washed-up, I can "Spin the Wheel" and get an automated protest slogan such as, "Hark! Halt Thy Arctic Spoilage!" or "Embosom the Earth!"
It's terrific! And it really is that easy!
By sharing my amazing protest signs on social media sites such as Facebook, Twitter, Pinterest and Reddit, I'm helping raise awareness about LEGO's partnership with Shell, as well as helping the minifigs themselves speak out against how they're being used by Shell for propaganda.
We know this is an issue A LOT of people care about, since just last week nearly five million people watched our Everything is NOT Awesome video.
Now, that's five MILLION! Pretty cool! But, I asked myself, is there any way to join in the fun instead of just watching a LEGO baby drown in oil?
BUT WAIT. What exactly is LEGO doing with Shell? LEGO is partnering with Shell on a global advertising campaign that includes co-branded toys, billboards, celebrity endorsements, videos, and a full-size LEGO Formula One car. By branding its toys with the Shell logo, LEGO is helping Shell build social capital with adults while cynically building brand loyalty with children.
WOW! That is NOT awesome at all!
So you have the opportunity to help save the Arctic & at the same time help build your personal brand on social media! I can't even begin to tell you the social cache I've gotten personally from my affiliation with this tool.