Greenpeace activists install a group of mannequins around a large waste water discharge pipe belonging to the Linjiang Waste Water Treatment Plant (WWTP), in Xiaoshan District, Hangzhou. The mannequins all look out towards the gushing effluent from the pipe mouth, 'witnessing' the Qiantang River pollution through live webcams incased in their heads.
The Greenpeace investigatory report; 'Toxic Threads: Putting Pollution on Parade' released 4th December 2012, revealed that effluent from the Linjiang WWTP contained various toxic chemicals including carcinogens. The report also named the textile industry an outstanding source of pollution in coastal Zhejiang Province which assumes more than a third of Chinas dying and printing capacity and houses suppliers of global fashion brands such as Levis and Calvin Klein.
[caption id="attachment_13814" align="alignnone" width="600" caption="Greenpeace activists install a group of mannequins around a large waste water discharge pipe belonging to the Linjiang Waste Water Treatment Plant in China"][/caption]
Well, what do you know? Mango, another fashion brand based in Spain has made a commitment to Greenpeace to eliminate toxic chemicals. One more win for #peoplepower!
Wait, what? Who is Mango? Aside from being delicious fruit and a great Phish song Mango is a major Spanish fashion retailer with more than 2,000 global stores and Kate Moss as their spokesmodel. Greenpeace implicated them in our Toxic Threads report and to avoid what ZARA went through, they decided to admit they have a problem and pledge to clean up!
Mango, together with Zara who committed to Detoxlast week, is beginning to take responsibility for its entire supply chain,which means providing local communities andcustomers with the information theyneed to ensure that local water supplies are not turned into public sewers forindustry. The two Spanish brands will together require 120suppliers around theworld to disclose discharge data by the end of 2013.
Mangos commitment comes just over two weeks afterGreenpeace launched its report Toxic Threads: The Big Fashion Stitch-Up inBeijing on November 20. Since then,325,000 people have joined the campaign,with tens of thousands taking action on Facebook and Twitter, and more than 700people protesting and performing street theater outsideZara shop fronts aroundthe world.
Mango becomes the ninth brand to commit to eliminatereleases of all hazardous chemicals throughout its supply chains and productssince Greenpeace launched its Detoxcampaign in 2011.
There is still a lot of work to do in pushing the fashion industry to toxic-free production. Today we released a second report showinghow one town in China is heavily laden with pollution from the textile industryand how the locals feel about it. These recent victories prove that the industry is moving in the right direction to detox.
Who will be next to detox?