Yesterday we launched an action at Procter & Gamble's corporate headquarters to protest the company's continued use of palm oil linked to deforestation.Nine activists were able to access Procter & Gamble's two large towers in Cincinnati and send one from their ranks, dressed in a tiger costume, on a zipline between the buildings.
The activists also unfurled two huge banners down both towers, calling on Proctor & Gamble and its brand Head & Shoulders to stop sourcing from palm oil producers who cut down Indonesia's forests.
Needless to say, the action got a lot of attention from onlookers and P&G workers, not to mention the local police (the activists were arrested and will be released on bail). And the mediawasall over it, not just in Cincinnati but in the national news media, too.
And that's the point: to get as many people as possible to be aware of Procter & Gamble's dirty secret, in the hopes that the company will clean up its act.
We're not celebrating too much, though there's still so much to be done. If you'd like to help, you can start by signing this petition.
Enjoy the photos!