This morning we released anew videoasking much-loved toy company LEGO, to ditch its partnership with Shell. The film depicts an Arctic made entirely of LEGO, and imagines an oil spill in this beautiful and pristine part of the world. In real life, big oil company Shell plan to drill in the Arctic, with the very real risk of a huge oil spill that would destroy this unique ecosystem.
We worked with award winning creative agency Don't Panic, to createthe film, which features cameo characters from the LEGO Movie, Game of Thrones, and every child's favourite Santa Claus. We hopethe film is sharedfar and wide and serves to pressure LEGO into re-thinking their relationship with Shell.
Every company has a responsibility to choose its partners and suppliers ethically. LEGO says it wants to leave a better world for children and has a progressive environmental policy. But its partnered with Shell, one of the biggest climate polluters on the planet, now threatening the Arctic. Thats a terrible decision and its bad news for kids. Were calling on LEGO to stand up for the Arctic, and for children, by ditching Shell for good.
Watch the film and share it with friends here