UPDATE: Mattel Drops Rainforest Destruction...
Barbie, it's over
BREAKING NEWS: Ken leaving Barbie

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It's not all fun and games for Indonesia's rainforests.

Barbie has a nasty deforestation habit - she is trashing rainforests in Indonesia, including areas that are home to some of the last tiger, orang-utans and elephants, just so she can wrap herself in pretty packaging.

The habitat of the endangered Sumatran tiger is under threat from deforestation for pulp and paper.

Mattel, the manufacturer of Barbie, is feeding this nasty habit by using paper packaging for the world's most famous toy from Indonesia's most notorious rainforest destroyer Asia Pulp and Paper (APP).

Critical wildlife habitat and carbon-rich rainforests and peatlands are being wrecked for cheap, throw-away toy packaging.

Creating the future of play, shouldn't mean no future for rainforests.

Tell Mattel to stop destroying rainforests for toy packaging.

Write to Mattel's CEO NOW!

Follow Live: From activists protesting at Mattel's headquarters in Los Angeles to online activism at its best, there is a lot going on! Stay tuned!


The Problem with Mattel's Toy Packaging

See evidence on Mattel's link to deforestation.

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The Toy Industry's Deforestation Habit

See evidence on other toy companies

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