As we store, share and stream more of our lives online, the Internet grows bigger every day. Having just turned 25, the Internet has become a force for overthrowing the status quo, sometimes even governments, as it brings people together.
But powering the online world requires energy, a lot of it. Already, our online world, if counted as a country, would rank sixth in the world in electricity use. The rapid growth of our online world could actually help our offline world become greener, if the electricity that powers the Internet is produced by modern renewables sources of energy.
That can happen as long as the companies building the Internet decide to use clean energy, like the kind from the wind and the sun, to provide its power. Thankfully, some companies are already doing that like Google, Facebook and Apple.
Read Greenpeace International Executive Director Kumi Naidoo's request to Amazon CEO Jeff Bezos to switch to renewable energy to power Amazon
Greenpeace has been evaluating the energy demand of the internet, and the energy choices made by individual internet companies, since 2010. Dig deeper with the following:
IT Companies’ Climate Solutions
Greenpeace has focused on the technology sector because IT companies are uniquely positioned to help the world shift to a prosperous clean energy economy. IT companies can use their trademark innovation not only to mitigate their own carbon footprint, but also to help revolutionize our economy to be greener and more efficient. Dig deeper and learn more about IT companies’ climate solutions in Greenpeace’s Cool IT Leaderboard.
Electronic gadgets can make our lives better, but the rate at which we purchase and discard these devices is having a serious impact on our planet. The Greenpeace Guide to Greener Electronics has been the Internet's most trusted green electronics ranking since 2006. In its 18th edition released in 2012, the Guide evaluated leading consumer electronics companies based on their commitment and progress in three environmental criteria: Energy and Climate, Greener Products, and Sustainable Operations. Greenpeace continues to monitor electronics companies in all of these areas. Dig deeper at our Guide to Greener Electronics page.