Clean our Cloud
The cloud—the place where our e-mails, pictures and music are stored and shared—is growing fast.
The engines that drive the cloud are data centres. Some data centres are so big they can be seen from space. They use a huge amount of electricity — the equivalent of almost 250,000 homes.
Right now, companies like Apple, Microsoft and Amazon power the cloud with coal, which means more air pollution and more climate changing emissions.
It doesn't have to be this way. Together we can push IT leaders toward clean, green, renewable energy sources. The more we upload our photos and files to the cloud, the more important it is to make sure it’s powered with renewable energy.
Join us in asking Amazon & Microsoft to clean our cloud.
Activists and Customers Ask for a Cleaner Cloud
Apple customers joined activities at stores around the world, from Hong Kong to Brazil, India to South Africa, to ask Apple for a cleaner cloud. As part of our campaign to get the company to power its massive data centres with renewable energy instead of coal, Greenpeace activists played off Apple’s “genius bar” by setting up their own “Supergenius bars” where people were encouraged to take part in the campaign and share it with their friends.
Click here to send a quick note to the CEO'S of Microsoft, Amazon and Apple, asking them to clean our cloud.
Getting the internet off coal is a big deal. But here's why we can do it:
- It's innovative: Microsoft, Amazon and Apple are the most cutting-edge companies in the world and they don't want their customers associating their brand with a 19th Century energy source that is poisoning the air and wrecking our climate.
- It's practical: technology that uses clean and unlimited energy sources like the sun and the wind are available today at the scale required. Greenpeace is already working with Facebook to make the switch right now and we'd be happy to work with other major tech companies.
- It's right: These aren't evil companies. Their executives care about the world their children will inherit, just like we do.
While logic and morality may be be on our side, the coal industry is fighting hard and spending billions to keep the tech giants hooked. Breaking the coal addiction will require a massive public outcry.
These companies need to know their customers are informed and demanding change.
Write the tech giant CEOs and tell them you want a coal-free cloud.
Read the report for full details