Title: Web Analyst – Freelance

Department: Engagement

Duration: Part Time

Reporting to: Deputy Director of Engagement

Location:  Remote / Hybrid

Start date: ASAP/immediate

Purpose of the Role 

This role combines strategic digital support with hands-on technical work across web publishing, analytics, and digital campaigning. You will manage and optimize web content across multiple platforms (WordPress/Planet 4 and HubSpot), build and maintain digital campaigning tools including petition pages and email marketing, and provide web analytics insights to support organizational goals.

The position requires close collaboration with database, fundraising, and global digital experience teams to ensure seamless integration of digital initiatives. This includes maintaining data quality, accuracy, and consistency across platforms, while ensuring compliance with privacy regulations such as GDPR, cookie consent requirements, and other tracking limitations.

As the Web Analyst, you will be responsible for implementing and managing tracking systems, conducting A/B testing, and delivering data-driven recommendations to improve digital performance. You will develop and maintain dashboards and regular performance reports, translating complex data into clear, actionable insights for both technical and non-technical stakeholders to support decision-making at team and leadership levels. Documentation of tracking frameworks and analytics setups will be essential to this work.

You will support the entire digital team with technical expertise, troubleshooting, and optimization strategies—including web performance considerations such as page speed and mobile responsiveness, awareness of accessibility standards, and collaboration with UX and design partners where relevant.

The role also carries a forward-looking dimension: staying informed on emerging digital tools, analytics trends, and platform changes; contributing to the evolution of digital measurement and optimization practices; and supporting skill-building and knowledge-sharing within the digital team. Through all of this, you will maintain strong relationships with internal stakeholders and global partners.

Main duties 

Web Analytics & Tracking

  • Implement and manage GA4 and Mixpanel tracking across all digital properties
  • Configure and maintain Google Tag Manager implementations
  • Develop UTM tracking standards using Burlo

Reporting & Dashboards

  • Create and maintain Looker Studio dashboards for performance insights
  • Generate regular analytics reports for stakeholders
  • Deliver data-driven recommendations to improve digital performance

A/B Testing & Optimization

  • Conduct A/B testing using Convert for landing pages and campaigns
  • Perform heatmap analysis using Hotjar to improve UX
  • Implement optimization strategies based on test results

Web Publishing & Content Management

  • Manage web publishing across WordPress (P4) and HubSpot platforms
  • Build and maintain petition pages and digital campaigning tools
  • Implement and manage web analytics tracking across GA4 and Mixpanel
  • Create and maintain dashboards in Looker Studio for performance reporting
  • Conduct A/B testing and optimization experiments to improve digital performance

Collaboration & Support

  • Support email marketing and audience segmentation activities
  • Collaborate with database and fundraising teams on digital initiatives
  • Provide technical support and troubleshooting to digital campaigners
  • Deliver data-driven recommendations and insights to support organizational goals
  • Support digital fundraising appeals and donation platform testing
  • Maintain strong relationships with internal stakeholders and global partners
  • Other job-related tasks as assigned

Qualifications and Experience 

  • Experience in these fields like Web Development, Digital Marketing, Data Analytics. Certifications in Google Analytics, HubSpot, or related platforms are advantageous.
  • Proven experience in digital campaigning, building petition pages, and implementing engagement strategies.
  • Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4.
  • Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation.
  • Strong HTML/JavaScript/CSS skills for web development and advanced customizations.
  • Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot).
  • Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous.
  • Digital fundraising support experience, including donation platform testing and audience/key events building for ads.

Greenpeace Africa is an equal opportunity organisation committed to achieving diversity within its workforce, irrespective of gender, nationality, disability, sexual orientation, culture, religious and ethnic background. 

Interested qualified candidates should email a cover letter, including day rate for freelance work, availability & CV to [email protected] with – Web Analyst Freelancer as the subject line. Applications to this position will be reviewed on a rolling basis.