TERMS OF REFERENCE (TOR)
- About Greenpeace MENA
The Middle East and North Africa is home to extraordinary natural heritage, resilient communities, and a new generation ready to shape a more sustainable future. Yet the region is increasingly exposed to climate and environmental pressures. Greenpeace MENA works to turn that urgency into meaningful action.
Greenpeace MENA brings together communities, young people, researchers, faith leaders, civil society, media, and decision-makers to protect nature, strengthen climate resilience, and advance practical solutions rooted in the realities of the region. Through research, advocacy, storytelling, and public engagement, Greenpeace MENA makes environmental challenges visible, amplifies the voices of affected communities, and helps build pathways towards healthier and more resilient societies.
Our work has engaged hundreds of thousands of people, equipped young environmental leaders, strengthened community participation, contributed to public debate, and advanced locally grounded responses to some of the region’s most pressing environmental and climate challenges.
Regionally rooted, politically and financially independent, Greenpeace MENA is supported by individuals and independent foundations. Greenpeace combines deep regional understanding with global expertise to help shape a peaceful, sustainable, and just future in which people and nature can thrive together.
- The Induction
Greenpeace MENA is seeking to strengthen and diversify its major donor fundraising pipeline by developing relationships with High-Net-Worth Individuals (HNWIs), Ultra-High-Net-Worth Individuals (UHNWIs), family offices and philanthropic networks aligned with Greenpeace MENA’s mission and areas of impact and Donation Acceptance Policy.
The Consultant will provide strategic advisory support, prospect identification, qualification, relationship mapping and initial engagement support to help Greenpeace MENA establish a high-quality and sustainable major donor pipeline.
The overall project may require more than one phase to develop, cultivate and potentially convert the identified relationships into long-term philanthropic partnerships. However, this Terms of Reference covers Phase One only, which will focus on establishing the pipeline, initiating priority relationships and assessing the potential for further engagement.
Any subsequent phase will be considered based on the outcomes of Phase One, the quality and progression of the pipeline, the level of donor engagement and Greenpeace MENA’s priorities and available resources. There is no automatic commitment to a subsequent phase.
- Main Objective
The overall project aims to develop a pipeline of 40 qualified HNWI/UHNWI and family-office prospects over approximately nine months across multiple phases, with an overall fundraising target of USD 500,000.
Phase One, covering the initial Four to six-month period, will focus on identifying, qualifying and beginning to activate a high-quality portfolio of 20 HNWI/UHNWI and family-office prospects, with a minimum fundraising target of USD 200,000.
The engagement will focus on quality, strategic fit and relationship potential, rather than simply the number of prospects identified.
By the end of Phase One, Greenpeace MENA should have:
- A clearly defined and prioritised portfolio of 20 qualified prospects.
- A clear understanding of each prospect’s philanthropic interests, capacity and potential alignment with Greenpeace MENA.
- A clear relationship and engagement strategy for each priority prospect.
- A pipeline showing the status, potential and next action for each prospect.
- Initial introductions and/or substantive engagement with priority prospects where feasible.
- A clear recommendation for the next stage of cultivation and major donor fundraising.
- Target Audience
The primary target audience for Phase One will include:HNWIs and UHNWIs, including Muslim philanthropists and families, Family offices and private philanthropic vehicles., Established philanthropists and strategic philanthropic networks, High-capacity diaspora donors with connections to MENA and other priority markets, and Individuals and families with a demonstrated interest in climate change and climate action, environmental protection, nature, and sustainability.
Priority will be given to individuals where there is a credible combination of financial capacity, mission alignment and realistic access to the relationship.
- Geographic Markets
The engagement will primarily focus on the MENA region, with particular emphasis on the GCC.
Secondary focus will include other international markets.
Potential prospects from other geographic markets may also be considered on a case-by-case basis, where there is strong potential and alignment with Greenpeace MENA’s objectives. Such prospects should represent only
- Key Performance Indicators (KPIs)
The overall project aims to develop a pipeline of 40 qualified HNWI/UHNWI and family-office prospects over approximately nine months across multiple phases, with an overall fundraising target of USD 500,000.
Success during Phase one will be measured through a combination of quantitative and qualitative indicators.
At the beginning of Phase One, the Consultant will provide a clear approach and workplan outlining the proposed methodology for prospect identification, qualification, introductions, meetings, engagement and follow-up, together with documented evidence of previous relevant fundraising experience, including examples of fundraising achievements and outcomes
A. Pipeline Development
- 20 qualified priority prospects identified and documented, not currently within the existing database of any Greenpeace office.
- 100% of prospects assessed against agreed qualification criteria and aligned with Greenpeace MENA’s Donation Acceptance Policy.
- Prospects categorised into Tier 1, Tier 2 and Tier 3 based on potential donation value.
- For each prospect: estimated donation potential, areas of interest, strategic relevance, recommended engagement level, proposal style/key focus areas, and next action documented.
B. Relationship Development
- Facilitate credible introductions to priority prospects through the Consultant’s network.
- Arrange one-to-one meetings between priority prospects and Greenpeace MENA representatives.
- Review proposals developed by Greenpeace MENA and provide feedback and recommendations to enhance their relevance and appeal to potential donors, drawing on the Consultant’s understanding of donor perspectives and expectations.
- Support follow-up after meetings, including re-engaging prospects where appropriate to reopen conversations, gather feedback, strengthen relationships and identify further opportunities.
- Support Greenpeace MENA in progressing suitable prospects towards funding opportunities and potential commitments, with an overall Phase One ambition of USD 200,000 – 250,000 from a minimum of four donors.
- Support the planning and facilitation of a targeted engagement event for priority prospects, where appropriate, in either the United Kingdom or Dubai, with the location to be determined based on the geographic concentration and availability of the targeted prospects. The Consultant will advise on the appropriate format, target audience, approach and engagement strategy for the event and support relevant introductions and participation.
C. Reporting
- Reassess and re-categorise prospects based on their level of interest, engagement and potential donation following meetings and proposal sharing.
- Transfer Phase One learning, prospect insights and pipeline information to Greenpeace MENA.
- Provide clear recommendations on priority relationships and the actions required for continued follow-up.
- Project Timeline
This Terms of Reference covers Phase One of the engagement, running for four months to Six Months
The parties may mutually agree to adjust specific working dates where necessary, provided the overall four-month scope and deliverables remain substantially unchanged.
Application Requirements
Interested applicants should submit the following documents by October 27, 2026 at the latest, to [email protected]:
- Technical Proposal
- Financial Proposal
- Updated CV
