Greenpeace has been present in the region since 2000. Southeast Asia's forests, mountains, rivers and oceans are home to millions of people and thousands of species of trees, plants, birds and mammals. But today, much of these flora and fauna are under threat from climate change, deforestation, pollution and unsustainable industrialised agriculture. The region's rapid industrialisation and economic success has come at a heavy price. Through its campaigns, Greenpeace aims to protect Southeast Asia from further ecological ruin and to serve as a beacon of awareness and action in the interest of environmental protection and sustainable development.