“My Pet Footprint” Brings Environmental Activism to the Streaming Age
Greenpeace East Asia is thrilled to announce the development of My Pet Footprint, an animated comedy series designed to address climate change through entertainment. Set to launch via Kickstarter in 2025, this groundbreaking project is produced in collaboration with the acclaimed animation studio Wit & Wisdom. It marks Greenpeace East Asia’s first foray into long-form entertainment, showcasing a bold new approach to climate activism.
Key Highlights:
- Innovative Concept: Engaging global audiences with cutting-edge animated storytelling.
- Targeted Messaging: Crafted to resonate with Gen Z and viewers of all ages, featuring relatable characters and timely themes.
- Star Power Potential: High-profile voice talent discussions are underway.
- Crowdfunding Revolution: A Kickstarter campaign lets backers help shape impactful climate messages.
- Interactive Experience: Supporters can see themselves as animated characters in the series.
- Climate Comedy: Tackling environmental issues with satire and humor.
- Global Appeal: Bridging generational and cultural divides with universal storytelling.
My Pet Footprint follows 15-year-old Bella and her sentient carbon footprint companion, Betty, as they travel through time and space, uncovering the effects of climate change and exposing Big Oil’s secrets.
“With My Pet Footprint, we’re not just making a TV show—we’re fueling a movement,” said Mikyoung Kim, Project Manager at Greenpeace East Asia. “By combining the power of animation and comedy, we’re creating a fresh way to discuss climate change that resonates with people of all ages and backgrounds. This series is a testament to our commitment to finding innovative ways to engage and empower people in the fight for our planet’s future.”
The project will kick off with a groundbreaking crowdfunding campaign in late 2024, inviting people worldwide to be a part of the show’s creation and the fight against climate change. Backers will have the chance to influence the show’s development, see themselves as animated characters, and enjoy exclusive behind-the-scenes access.
Daniel Bird, award-winning director at Wit & Wisdom, said: “Partnering with Greenpeace East Asia on My Pet Footprint is a dream come true for storytellers who want to make a difference. We’re pushing the boundaries of what’s possible in animation, using humor and heart to address the most pressing issue of our time. This isn’t just entertainment—it’s a call for change, wrapped in laughter and unforgettable characters.”
The series uses smart, satirical humor to make complex environmental issues both accessible and entertaining. By blending education with entertainment, My Pet Footprint aims to inspire the next generation of climate advocates and encourage viewers to rethink their relationship with the environment.
Greenpeace East Asia’s move into animation comes at a crucial time, as the organization continues to face challenges from the fossil fuel industry. My Pet Footprint serves as a creative and powerful response, underscoring Greenpeace’s commitment to innovative climate activism.
For more information about My Pet Footprint, to view the trailer, and to sign up for exclusive updates on the Kickstarter campaign, visit: https://mypetfootprint.greenpeace.org
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About Greenpeace:
Greenpeace is an independent global campaigning network that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace. It comprises 26 independent national/regional Greenpeace organizations in over 55 countries across Europe, the Americas, Africa, Asia and the Pacific, as well as a co-ordinating body, Greenpeace International.
About Wit & Wisdom:
Wit & Wisdom is a world-renowned animation studio celebrated for its visually stunning and socially impactful storytelling. With a track record of creating compelling narratives that address pressing global issues, Wit & Wisdom continues to push the boundaries of animation as a medium for change.
Media Contact:
Kelly Huang, Senior Engagement Strategist, Greenpeace East Asia
