generasiREuse
A Greenpeace Malaysia campaign focused on transforming how we think about plastics, especially in the context of food and dining.
About the campaign
What is generasiREuse?
generasiREuse (genReuse for short) is a campaign initiative by Greenpeace Malaysia. Our mission: to spark a generational shift in how we view, use, and refuse plastics — starting with everyday dining.
By collaborating with restaurants through the support of passionate volunteers, we’re building a network of businesses committed to sustainable practices. From promoting reuse systems to reducing reliance on single-use plastics, these partnerships showcase how small, collective actions can create a significant impact.
Why does it matter?
Because it’s where plastic shows up every single day.
Food culture is deeply personal, communal, and influential. By targeting plastic use in restaurants, cafés, and takeaways, we have a powerful opportunity to:
- Reduce unnecessary waste at the source
- Shift consumer habits through real-world change
- Inspire food businesses to lead by example
This is more than just plastic reduction — it’s cultural transformation.
Together, we can inspire a generation that prioritises REUSE over waste, working towards a cleaner, greener future.
Join the Movement
Whether you’re a restaurant owner, a curious diner, or someone tired of takeaway waste — you have a role to play in this generational shift.
Join us as a genReuse volunteer, sign up your restaurant to be part of the change, or simply encourage your friends and community to choose reuse over waste. Every action counts — and together, we can grow a movement that’s good for people and the planet.
What You’ll Do as a Volunteer
🌱 Engage with restaurants and food vendors in your community
💬 Educate them on the harms of single-use plastics and offer practical alternatives
🧠 Learn about plastic pollution and nonviolent activism
🤝 Collaborate with a network of passionate changemakers
📣 Advocate for sustainable change — one business at a time
Sign Up to become a generasiREuse Volunteer
Join us and be part of the generasiREuse campaign volunteers
How You Make Change as a Business
🌱 Lead the way in your community as a champion of sustainable dining
♻️ Cut down plastic waste with simple, affordable reuse solutions
🤝 Earn the trust of eco-conscious customers who value meaningful action
🌏 Join a growing movement that’s redefining how we eat, serve, and treat our planet
Register Your Interest in generasiREuse
Help us understand how we can support your journey towards zero-plastic dining.
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Together we are part of a growing, global movement determined to bring about the changes our planet desperately needs.