The latest updates

 

Are big companies using spurious copyright claims to try to stop our viral film...

Blog entry by James Turner | July 13, 2014

This week we released a short creative film which explores the relationship between Shell and LEGO, the world's most popular toy company. We're calling on LEGO to ditch its co-branding deal with Shell, a company that wants to drill in...

LEGO: Everything is NOT awesome

Blog entry by Sara Ayech | July 9, 2014

Yesterday we released a  new video  asking much-loved toy company, LEGO to ditch its partnership with oil company Shell. The film depicts an Arctic made entirely of LEGO and imagines an oil spill in this beautiful and pristine part of...

A letter to the employees at LEGO

Blog entry by Ian Duff | July 2, 2014

Dear LEGO employee, As an employee of LEGO, you have helped to create a company admired around the world. Millions of people associate LEGO with happy childhood memories, creativity, innovation and imagination. At the same time,...

Polar Bear gets a Chilly Reception at the Nats’ Annual Conference

Blog entry by Rosalind Atkinson | July 2, 2014

Over the weekend we visited the National Party’s annual conference, with a special Arctic visitor and a simple question: is climate change on the agenda? It’s hard to ignore a polar bear - but that’s exactly what many delegates...

Lego and Shell - FAQs

Blog entry by Sondhya Gupta | July 2, 2014

What has Lego got to do with the Arctic? Lego has a longstanding relationship with Shell, with plans to renew its deal later this year. Shell wants to drill for oil in the Arctic. The only reason they’re able to do this is...

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