If concern alone would trigger climate action, present awareness and concern levels of climate change by the middle class people around the world , would be sufficient to achieve the political and societal changes necessary. However scientists increasingly point to natural cognitive processes like ambivalence, anxieties and denial, triggered by the very concern about global warming, as reasons to actually prevent action from happening. Creating more concern as a standalone approach is therefore no solution; we need to resolve the emotional barriers that most of us carry.
Part Two of the “Inconvenient Mind” provides recommendations on how climate campaigners and communicators can improve their impact and motivate proportionate action. These are derived from the insights of the four scientific theories we summarized in part one. We see these recommendations as conversation starter, that will allow organizations as well as all of us as individuals to form an opinion on how we should campaign on climate change in the future.
Read the full report PDF here: